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The Evolution of Facebook
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The Evolution of Facebook

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See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into …

See how the changes with the Facebook platform can help support marketing goals and provide increased value. We are shifting how brands and franchises think about and incorporate Social Media into their marketing plans.

Published in: Marketing, Business, Technology

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  • 1. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Evolution of Facebook Franchise Consumer Marketing Conference June 23, 2014
  • 2. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Tonight’s Agenda I. Introductions II. Overview on G/O Digital III. The Evolution of Facebook IV. Key Numbers for Key Business Drivers V. Q-n-A & Social
  • 3. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014
  • 4. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Google Premier SMB Partner Facebook PMD Partner Who is G/O Digital?
  • 5. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Evolution of Facebook Raj Choudhury CEO, BLiNQ Media
  • 6. BLINQ MEDIA - A GANNETT COMPANY • © 2014 BRANDING IN THE PAST WE’VE USED FACEBOOK CAMPAIGNS FOR: FAN ACQUISITION POST ENGAGEMENT BRANDING DIRECT RESPONSE E-COMMERCE LEAD GENERATION DIRECT RESPONSE CPF | CPE ONLINE SALES IN-STORE SALES
  • 7. BLINQ MEDIA - A GANNETT COMPANY • © 2014 BRANDING DIRECT RESPONSE IN-STORE SALES MEASUREMENT FACEBOOK USED TO DIRECTLY DRIVE IN-STORE SALES
  • 8. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 THE FACEBOOK NARRATIVE MARKETPLACE POSITIONING & USE CASES
  • 9. BLINQ MEDIA - A GANNETT COMPANY • © 2014 RE-WRITING THE FACEBOOK NARRATIVE SHIFTING HOW BRANDS THINK ABOUT AND USE FACEBOOK.
  • 10. BLINQ MEDIA - A GANNETT COMPANY • © 2014 -PHILLIP RATHER, FACEBOOK “WHAT DOES ‘SOCIAL’ EVEN MEAN? THE INTERNET HAS ALWAYS BEEN SOCIAL.”
  • 11. BLINQ MEDIA - A GANNETT COMPANY • © 2014
  • 12. BLINQ MEDIA - A GANNETT COMPANY • © 2014 SO WHAT IS THE VALUE OF FACEBOOK FOR BRANDS?
  • 13. BLINQ MEDIA - A GANNETT COMPANY • © 2014 IT’S NOT THAT IT’S “SOCIAL”
  • 14. BLINQ MEDIA - A GANNETT COMPANY • © 2014 … IT IS IDENTITY & SCALE.
  • 15. BLINQ MEDIA - A GANNETT COMPANY • © 2014 … IT IS IDENTITY & SCALE.
  • 16. BLINQ MEDIA - A GANNETT COMPANY • © 2014 PARENTS WITH CHILDREN IN SCHOOL IN AURORA, IL YOUNG ADULTS WHO DINE OUT 3 DAYS A WEEK IN NAPERVILLE, IL
  • 17. BLINQ MEDIA - A GANNETT COMPANY • © 2014 WHERE THEY SPEND THEIR TIME. z
  • 18. BLINQ MEDIA - A GANNETT COMPANY • © 2014 THE AVERAGE USER CHECKS THEIR FACEBOOK 13 TIMES A DAY WHERE PEOPLE DISCOVER WHAT MATTERS MOST TO THEM.
  • 19. BLINQ MEDIA - A GANNETT COMPANY • © 2014 BLINQ BUILDS TECHNOLOGY FOCUSED ON MAKING IT POSSIBLE FOR ADVERTISERS TO TAKE ADVANTAGE OF THAT VALUE.
  • 20. BLINQ MEDIA - A GANNETT COMPANY • © 2014 Facebook Amplifies Local Reach Facebook complements and amplifies newspaper circulation Sunday Newspaper Circulation Indianapolis Star 272,728 Sunday Circulation Mass Increase in Targeted Reach Facebook Reach Opportunity 594,620
  • 21. BLINQ MEDIA - A GANNETT COMPANY • © 2014 4% Paid Advertising Big opportunity for Franchises on Facebook 25M SMB’s have Facebook pages, yet only 4% implement paid advertising. 25M SMBs
  • 22. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Key Numbers For Key Business Drivers
  • 23. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Key Numbers For Key Business Drivers • 25M SMB’s have Facebook pages, yet only 4% implement paid advertising • Facebook’s Ad Revenue is projected to be $10.93 billion, a 56% increase from last year • Facebook only has a 7.8% market share of global digital ad spending, up from 4.1% in ’12 • eMarketer estimates that digital ad spending worldwide will reach $140.15 billion this year • Digital ad spending is estimated to grow by 17% compared to ‘13 • 60% of digital ad spend goes towards direct-response goals, according to e-Marketer • Google’s market share of US digital ad revenues reached 39.7% in 2013 • Facebook’s market share of US digital ad revenues is only 7.6% in 2013 • So what do these numbers ultimately mean?
  • 24. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Updated Platform Just Waiting For You • Facebook is FINALLY focusing on DIRECT-RESPONSE/STORE TRAFFIC marketing goals • Facebook has a huge vault of information about its users from: • Activity on the site • Piping in users’ web browsing habits and • Piping in users’ app usage • The RESULT is simple: there is a more complete profile on your potential audience • It’s not new…but its STRONGER than ever • Facebook continues to market itself as an alternative to TV • Brands need to alter their strategies
  • 25. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Testimonial "It appears that the free ride is nearly over for businesses that use Facebook as a marketing tool. You'll have to decide if it's worth paying for engagement on Facebook or consider using other social networks that still have decent organic reach potential." Ken Colburn, President and CEO of Data Doctors & G/O Digital Client
  • 26. BLINQ MEDIA – A G/O DIGITAL COMPANY • © 2014 Questions?