Project Management Pepsi

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Pepsi project outline for Project Management course

Pepsi project outline for Project Management course

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  • 1. 14/04/2010
    1
    Refreshing Pepsi’s Product LineProject Management Plan Brief
    Prepared By: The Managers
  • 2. 14/04/2010
    2
    Introduction
    Project Is Based On Marketing Plan for Greg Libitz’s Marketing Planning Project due Nov 28th, 2008
    The Marketing Process Is A Set Of Procedures- Bubbles
    Our Idea: Pepsi Fresh- Clear, Cool and Healthy
  • 3. 14/04/2010
    3
    Agenda
    Objectives
    Bubble Process
    SWOT
    Conceptualization
    Planning
    Execution
    Termination
  • 4. Objectives
    To Write A High-Quality Marketing Plan By Nov 28th ,08 that Could Be Compelling Enough For Pepsi To Consider
    To Let Every Member Experience The Roles & Responsibilities Of Being A Project Manger Twice
    14/04/2010
    4
  • 5. 14/04/2010
    5
    Bubble Process
    To Achieve The 2nd Objective, The Bubble Process Was Implemented
    Bubbles Are Based On The Marketing Process
    2 Members Are Assigned Bubble Managers For The Bubble & Are Governed By The Bubble Board
  • 6. 14/04/2010
    6
    Bubble 1:
    Greg Lewis
    Terry Routledge
    Bubble 2:
    Rabia Hamid
    Vivianna Xu
    Bubble 6:
    Rabia Hamid
    Terry Routledge
    Bubble Board:
    All Members Equal Input:
    Greg, Chloe, Terry, Rabia, Vivianna, Sarah
    Bubble 3:
    Chloe Wang
    Sarah Topping
    Bubble 5:
    Chloe Wang
    Vivianna Xu
    Bubble 4:
    Greg Lewis
    Sarah Topping
  • 7. Example
    Terry & Greg are Bubble 1 Managers. Terry & Greg define the roles of each individual to research and set timelines on when it should be due. Terry & Greg then take all information from the members and compile to write out the bubble. Sarah & Rabia, Bubble Board members, assess and approve of the bubble so the project can continue to flow.
    14/04/2010
    7
  • 8. April-14-10
    8
    SWOT
    STRENGTHS
    Strong Product Line
    North American Credibility
    Vast Resources
    Unique Products
    Knowledge & Experienced
    WEAKNESSES
    Weak Top of Mind Awareness on Global Front
    Aging Products
    History of Dropping Products
    Vast Amount of Product Variations
    OPPORTUNITIES
    Steady Market
    Many Retail & Vendor Distribution
    Diversity & International Relations
    Additional Product Lines
    THREATS
    Slowing Economy/Recession
    More Drinks Appearing In Industry
    Past Attitude s of Pepsi Products
    Competition Distributes More Product Globally
    Tastes Buds Hard To Target
    Cannibalization
  • 9. Conceptualization
    Recruit & Develop Team Members
    Determine Scope & SMARTER Objectives
    Develop Deliverables
    Stakeholders Sign Contracts
    14/04/2010
    9
  • 10. Planning
    Finalize Schedules- Gantt Chart
    Work Packages- Divided Per Bubble By Bubble Mangers
    Cost & Time Budgeting- Cost Not Issue- Time Is Currency
    14/04/2010
    10
  • 11. 14/04/2010
    11
  • 12. Execution
    Complete Bubbles
    Compile Bubbles & Prepare Rough Draft
    Evaluate & Improve Rough Draft
    Prepare Presentation
    Finalize Good Copy
    Approve Work
    14/04/2010
    12
  • 13. Termination
    Transfer Project To Sponsor- Greg Libitz
    Deliver Presentation To Stakeholders- Students
    Submit Evaluations- Peer & Self
    Teacher Evaluation- 40%
    Lessons Learned- +/-, Retention
    14/04/2010
    13
  • 14. Summary
    En-Route To Completing Objectives
    Explained Bubble Process
    Company & Product Overview
    Project Life Cycle
    14/04/2010
    14
  • 15. THANK-YOU
    Thank- You For Listening!
    Any Questions/ Comments
    14/04/2010
    15
    The Managers:
    Rabia Hamid, Greg Lewis, Devon Li, Sijing Li, Terry Routledge, Sarah Topping, Chloe Wang