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Gls dezign social media in government context
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Gls dezign social media in government context

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First presentation describing our approach in integrated Social Media and/or Web 2.0 into a communications initiative in a government context.

First presentation describing our approach in integrated Social Media and/or Web 2.0 into a communications initiative in a government context.

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Transcript

  • 1. Social Media Strategy
    In a Government context
    PHILOSOPHY& APPROACH
  • 2. Part 1: What is Social Media?
    Importance
    http://www.youtube.com/watch_popup?v=sIFYPQjYhv8&pop_ads=null#t=38
  • 3. Part 1: What is Social Media?
    Definition
    Activities, practices, and behaviors among communities of people who gather to share information, knowledge, and opinions using conversational media.
  • 4. Part 1: What is Social Media?
    Definition
    Conversational media are Web-based applications that make it possible to create and easily transmit content in the form of words, pictures, videos and audios.
  • 5. Part 1: What is Social Media?
    It’s all about engagement
    A social media tool or application allow you to engage with public, client department, employees and other stakeholders by facilitating one or more of the following: Communication, Collaboration, Education, Entertainment.
  • 6. Part 2: What are the tools?
    15 Categories and counting …
  • 7. Best practices within Canada Government
    http://government20bestpractices.pbworks.com/Canada
  • 8. Part 3: Social Media Strategy
    The Four Pillars
    Social Media SWOT Analysis
    ACCESS Model
    Existing Resource Evaluation
    Implementation Plan