Print and Web Design Trends 2012

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Trends in print and web design 2012.

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Print and Web Design Trends 2012

  1. 1. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 | CREATE & COMMUNICATE | NEW YORK | ST. PETERSBURG | © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibited HAMBURG | MOSCOWTuesday, July 17, 2012
  2. 2. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 GLOBAL POINT NY TRENDS IN PRINT & WEB DESIGN JULY 2012 © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  3. 3. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 THE DESIGNER’S DEBATE DO YOU THINK PRINT IS DEAD? Oh, definitely! All hail the DIGITAL AGE! Totally not! With everything going digital, Print has INCREASED IN VALUE AND APPRECIATION © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  4. 4. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 DESIGN IN PRINT & WEB © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  5. 5. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 TABLE OF CONTENTS ARTISAN AUTHENCITY BRAND CAMOUFLAGE ONGOINGLY ORGANIC DESIGN BURSTS OF COLOR WEB IN PRINT DESIGN LABEL ADDICTION TRADITIONAL PRINTING TYPOGRAPHIC BACKGROUNDS EDITORIAL INFOGRAPHICS © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  6. 6. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT ARTISAN AUTHENCITY With giant multinational brands stripping any sense of variation out of the products they sell, consumers are consciously seeking out an independent, artisan aesthetic for a refreshing change. • SIMPLICITY • VERSATILITY • COST-EFFECTIVE • PERSONALITY © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  7. 7. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB ARTISAN AUTHENCITY The monogram logo not only makes a comeback in print but also on the web. However, it’s reason for usage differs. • STANDING OUT • ORGANIC • NEVER AWKWARD © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  8. 8. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT BRAND CAMOUFLAGE Last year, we saw an onslaught of handwritten logos that made it known that they should be the first thing you are looking at. Straying away from convention, brands are now questioning the necessity of having the logo called out. • NO FRILLS • SEAMLESS • INVISIBLE • TIMELESS © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  9. 9. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB BRAND CAMOUFLAGE Breaking out of tradition, the web is also trying to break out of the typical logo and horizontal navigation template • BIG TYPE • UNCONVENTIONAL NAV • MELDING LOGO + HEADER © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  10. 10. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT ONGOINGLY ORGANIC With the growing awareness of how consumerism plays a large part in global pollution, designers are continuing to find aesthically pleasing ways to minimize waste and contribute to creating healthy, productive environments. • RAW MATERIALS • JUST LIKE HOME • SUSTAINABILITY • NOSTALGIC SIMPLICITY © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  11. 11. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB ONGOINGLY ORGANIC Content is organically sized and tiled like a jigsaw puzzle that goes on endlessly. • JOURNAL • ENDLESS SCROLLING • CATEGORIZING © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  12. 12. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT BURSTS OF COLOR With all the surrounding clutter and excessiveness around us, sometimes it’s just better to say it like it is: loud, clear, and as it is. • CONTRAST • ABOVE THE CROWD • LESS IS MORE • DUOTONE © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  13. 13. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB BURSTS OF COLOR Unlike print, where “cost” follows closely behind the word “color”, designers are given the luxury of an unlimited color palette. Easily abused, this is another proven example that less is still more. • DYNAMIC HIGHLIGHTING • RGB > CMYK • USE SPARINGLY © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  14. 14. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT LABEL ADDICTION Labels don’t necessarily have to seal an opening anymore. • PERSONALISED • TEXTURE • AU NATUREL © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  15. 15. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB LABEL ADDICTION Unlike print, web design is intangible. There is no way around that. Or is there? • THE ILLUSION • RETRO • CREATING DIMENSION © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  16. 16. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT TRADITIONAL PRINTING Letterpress is still going strong, and applied on virtually any kind of collateral today. • RUGGED GOOD LOOKS • DARK & LIGHT SIDE • PRINT FRIENDLY • TACTILE APPEAL © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  17. 17. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB TRADITIONAL PRINTING We love it so much, we even try to apply it’s charming qualities onto the screen. • ENTIRELY CSS • USE SPARINGLY HELPFUL TOOLS — Webfonts Showcase A great microsite demonstrating creative use of web fonts across various sites. The best part? It shows you most popular (bestseller) fonts in the sidebar, so you know what’s really hot right now. © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  18. 18. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT INFORMATIONAL TYPOGRAPHIC BACKGROUNDS Copy doesn’t have to be boring text that nobody ever reads. • DESIGN YOUR INFO • SAY MANY THINGS • FUN FACTS © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  19. 19. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB INFORMATIONAL TYPOGRAPHIC BACKGROUNDS Hello Webfonts. Hello HTML 5. Hello future. • I CAN HIGHLIGHT THIS?! • IF ICONS CAN HAVE FUN... HELPFUL TOOLS — Complementing Google Fonts Google font combinations you can use immediately, without spending time on trial and error. © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  20. 20. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT EDITORIAL sophisticated small type, pocket-sized brochures, exaggerated white space... where did they go? • BIG TYPE • OVER-SIZE FORMATS • COLORED PAPER • TYPE/ IMAGE OVERLAYS © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  21. 21. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB EDITORIAL Content heavy sites are adjusting their perception to how they deliver articles to your screen. • ON THE COVER • EDITORIAL HOMAGE • IMAGE/TYPE SIZE • SOCIAL FOLLOWING © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  22. 22. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 PRINT INFOGRAPHICS Infographics is truly a balance of art + information. Too abstract, information gets lost. Too informational, the reader loses interest. • GRAPHS MADE INTERESTING • PICTOGRAMS • ON ANY MEDIA • TYPE/ IMAGE OVERLAYS © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  23. 23. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB INFOGRAPHICS Condensed information exemplified in imagery and made interactive... how fun! • ANIMATED • YOU LEAD THE STORY • STORYTELLING © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  24. 24. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 LET’S GET TECHNICAL © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  25. 25. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 TABLE OF CONTENTS RESPONSIVE WEB DESIGN GRID SYSTEMS LET’S GET VERTICAL SCROLLING TECHNICAL SCALEABLE BACKGROUNDS COLLAGING INFORMATION © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  26. 26. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB TECH RESPONSIVE WEB DESIGN Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build HELPFUL TOOLS websites for the decade to come. — Responsive News Blog Responsive Web Design Blog • BALANCED EVERYTIME — Tuts+ Responsive web design tutorials • STAYING IN BRAND & Articles — More Examples • THUMB BUTTONS Gallery of Responsive Web Design Examples © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  27. 27. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB TECH GRID SYSTEM Grids have survived centuries for good reason. Traditionally used in print work to create a systematic structure to designing layouts, they work just as well (or even better) digitally. • STABILITY & STRUCTURE •ALTERNATIVE TO HELPFUL TOOLS — Grid Calculator: RESPONSIVE DESIGN Generate a grid for you. — JQuery Masonry: • USER-FRIENDLY Arranges items vertically and horizontally according to a grid. • FLUIDITY — Slammer : Application that overlays a grid anywhere © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  28. 28. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB TECH VERTICAL SCROLLING We all know what a webpage does. It scrolls up and down. Snooze. Similar to paper, it is just a canvas. Surely, we can do something, to make it a little more amazing. Print has it’s plethora of fanciful effects (embossing, spot UV, die- cut, ...etc) The web designer’s solution: Vertical Scrolling. • SCROLLING TO A POINT • SUBTLE “PARALLEX EFFECT” • STORYTELLING © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  29. 29. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB TECH SCALEABLE BACKGROUNDS This is nothing new... but the variations of how designers are using it is. • BACKGROUND VIDEOS • LIVE FEED • BACKGROUND FRAMING • SLIDESHOW VERSATILITY © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  30. 30. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WEB TECH COLLAGING INFORMATION These websites try to submerse their audience into the brand by simulating reality. • WHITE SPACE • USING REAL OBJECTS • OFF THE BEATEN PATH • HANDWRITING © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  31. 31. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 WE PRINT ARE WEB HERE © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  32. 32. JULY 2012 www.globalpointny.com 27 West 24th Street, Suite 701 New York, NY 10010, USA T. 212. 675.6760 F. 212.675.6780 THE TRUTH WHAT IF BOTH PARTIES WERE RIGHT? True, everybody is wired in to some extent today, but does it have to be an either/or debate? Designers today are finding many ways to bridge the gap between traditional and digital by taking the many things we love about the Tangible and applying it to the world wide web. © 2012 GLOBAL POINT USA INC. All Rights Reserved. Reproduction of this document and its contents without the expressed permission of GLOBAL POINT USA INC. is prohibitedTuesday, July 17, 2012
  33. 33. | CREATE & COMMUNICATE | THANK YOU NEW YORK | ST. PETERSBURG | HAMBURG | MOSCOWTuesday, July 17, 2012

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