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Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
Connecting the Pieces of Social Media
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Connecting the Pieces of Social Media

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How to justify and use social media for business

How to justify and use social media for business

Published in: Technology, Business
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  • 1. Connecting the Pieces of Social Media<br />Mike Lazarus – GL Computing<br />
  • 2. The Business Need for usingSocial Media<br />Power of Information in users’ control<br />Get their information from others on on-line forums rather than vendor sites <br />Need to meet users where they look rather than hope they will come to you<br />The Millennial Generation (b1982-2002)<br />Becoming a significant market segment<br />Driving the need for marketing to change<br />Protecting your Brand Reputation<br />Searching and responding<br />Protecting and Enhance the Brand<br />
  • 3. The aims and benefits ofSocial Media for business<br />It is NOT about sales<br />It is NOT about conventional marketing<br />It IS about building relationships<br />Conversation not Presentation<br />Engaging and Informative content<br />The New ROI: Return on Involvement<br />Enhance PR and press releases<br />SEO – Search Engine Optimisation<br />
  • 4. Web 2.0 and Social Media<br />What is Web 2.0<br />What are some types of Social Media<br />Blogs<br />Community Sites<br />Social Networks<br />MySpace<br />Facebook<br />LinkedIN<br />Community Forums and Discussion Groups<br />Micro blogs<br />Twitter<br />Facebook/LinkedIN status<br />Other<br />Casting, Collaboration, Reviews<br />
  • 5. The Risks<br />Marketing messages not cleared by senior managers or PR<br />Cultural Objections<br />Legal concerns<br />Confidential or NDA material<br />Staff posts about competition<br />Public complaints<br />Undetermined metrics for success<br />How much staff time is constructive?<br />IT costs?<br />
  • 6. Community Sites and forums<br />Web and RSS Vs NNTP<br />Peer based and staff content<br />Support and idea sharing<br />Relatively controllable<br />Requires getting users to the site<br />
  • 7. Blogs<br />Needs Regular updates and review of, response to comments<br />Content needs to be informative and useful to current and potential users<br />NOT conventional marketing<br />More details improve SEO for blog AND corporate site with links<br />RSS feeds<br />Validating<br />Publicising<br />
  • 8. Social NetworksMySpace and Facebook<br />MySpace<br />Typically a younger market<br />Less important with respect to the market of this presentation<br />Facebook<br />Social/friendly content<br />Status and comments<br />Blog Network to promote Blog<br />Product Page<br />
  • 9. Social NetworksLinkedIN<br />LinkedIN<br />More business-like<br />Status and comments<br />Adding Blogs/Twitter/etc to Profiles<br />BlogLink<br />Company Buzz<br />Utilisation of LinkedIN Groups<br />Questions Area<br />SlideShare<br />
  • 10. Micro Blogs<br />Short message (typically &lt;140 chars)<br />Include URL to Blog or web (shorten)<br />Most common:<br />Social Network Status Updates (FB/LI)<br />Twitter<br />Engage and discuss<br />Facebook Comment<br />Twitter Reply @<br />Twitter Direct D<br />Twitter ReTweetRT<br />Twitter Hashtags #<br />Search<br />
  • 11. Tools and applications<br />Twitter on desktop<br />TweetDeck<br />Twhirl<br />Seesmic<br />TwitterFox<br />Twitter Web Tools<br />Widgets<br />TwitterFeed<br />HootSuite<br />Ping.fm<br />TwitterAnalyzer.com<br />
  • 12. Corporate Tools<br />TweetFunnel<br />CoTweet<br />
  • 13. Mobile Tools<br />Blackberry<br />TwitterBerry<br />Twitter FaceBook<br />SocialScope (Twitter and Facebook)<br />iPhone<br />PocketTweets<br />Facebook<br />TwitterFon<br />Windows Mobile<br />
  • 14. GL Computing on the web<br />GL Computing main site<br />GL Computing Blog<br />Facebook Blog<br />LinkedIN ACT! Fanatics Group<br />Mike Lazarus on LinkedIN<br />GL Computing Twitter<br />

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