Connecting the Pieces of Social Media
 

Connecting the Pieces of Social Media

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How to justify and use social media for business

How to justify and use social media for business

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    Connecting the Pieces of Social Media Connecting the Pieces of Social Media Presentation Transcript

    • Connecting the Pieces of Social Media
      Mike Lazarus – GL Computing
    • The Business Need for usingSocial Media
      Power of Information in users’ control
      Get their information from others on on-line forums rather than vendor sites
      Need to meet users where they look rather than hope they will come to you
      The Millennial Generation (b1982-2002)
      Becoming a significant market segment
      Driving the need for marketing to change
      Protecting your Brand Reputation
      Searching and responding
      Protecting and Enhance the Brand
    • The aims and benefits ofSocial Media for business
      It is NOT about sales
      It is NOT about conventional marketing
      It IS about building relationships
      Conversation not Presentation
      Engaging and Informative content
      The New ROI: Return on Involvement
      Enhance PR and press releases
      SEO – Search Engine Optimisation
    • Web 2.0 and Social Media
      What is Web 2.0
      What are some types of Social Media
      Blogs
      Community Sites
      Social Networks
      MySpace
      Facebook
      LinkedIN
      Community Forums and Discussion Groups
      Micro blogs
      Twitter
      Facebook/LinkedIN status
      Other
      Casting, Collaboration, Reviews
    • The Risks
      Marketing messages not cleared by senior managers or PR
      Cultural Objections
      Legal concerns
      Confidential or NDA material
      Staff posts about competition
      Public complaints
      Undetermined metrics for success
      How much staff time is constructive?
      IT costs?
    • Community Sites and forums
      Web and RSS Vs NNTP
      Peer based and staff content
      Support and idea sharing
      Relatively controllable
      Requires getting users to the site
    • Blogs
      Needs Regular updates and review of, response to comments
      Content needs to be informative and useful to current and potential users
      NOT conventional marketing
      More details improve SEO for blog AND corporate site with links
      RSS feeds
      Validating
      Publicising
    • Social NetworksMySpace and Facebook
      MySpace
      Typically a younger market
      Less important with respect to the market of this presentation
      Facebook
      Social/friendly content
      Status and comments
      Blog Network to promote Blog
      Product Page
    • Social NetworksLinkedIN
      LinkedIN
      More business-like
      Status and comments
      Adding Blogs/Twitter/etc to Profiles
      BlogLink
      Company Buzz
      Utilisation of LinkedIN Groups
      Questions Area
      SlideShare
    • Micro Blogs
      Short message (typically <140 chars)
      Include URL to Blog or web (shorten)
      Most common:
      Social Network Status Updates (FB/LI)
      Twitter
      Engage and discuss
      Facebook Comment
      Twitter Reply @
      Twitter Direct D
      Twitter ReTweetRT
      Twitter Hashtags #
      Search
    • Tools and applications
      Twitter on desktop
      TweetDeck
      Twhirl
      Seesmic
      TwitterFox
      Twitter Web Tools
      Widgets
      TwitterFeed
      HootSuite
      Ping.fm
      TwitterAnalyzer.com
    • Corporate Tools
      TweetFunnel
      CoTweet
    • Mobile Tools
      Blackberry
      TwitterBerry
      Twitter FaceBook
      SocialScope (Twitter and Facebook)
      iPhone
      PocketTweets
      Facebook
      TwitterFon
      Windows Mobile
    • GL Computing on the web
      GL Computing main site
      GL Computing Blog
      Facebook Blog
      LinkedIN ACT! Fanatics Group
      Mike Lazarus on LinkedIN
      GL Computing Twitter