Connecting the Pieces of Social Media
 

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How to justify and use social media for business

How to justify and use social media for business

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Connecting the Pieces of Social Media Presentation Transcript

  • 1. Connecting the Pieces of Social Media
    Mike Lazarus – GL Computing
  • 2. The Business Need for usingSocial Media
    Power of Information in users’ control
    Get their information from others on on-line forums rather than vendor sites
    Need to meet users where they look rather than hope they will come to you
    The Millennial Generation (b1982-2002)
    Becoming a significant market segment
    Driving the need for marketing to change
    Protecting your Brand Reputation
    Searching and responding
    Protecting and Enhance the Brand
  • 3. The aims and benefits ofSocial Media for business
    It is NOT about sales
    It is NOT about conventional marketing
    It IS about building relationships
    Conversation not Presentation
    Engaging and Informative content
    The New ROI: Return on Involvement
    Enhance PR and press releases
    SEO – Search Engine Optimisation
  • 4. Web 2.0 and Social Media
    What is Web 2.0
    What are some types of Social Media
    Blogs
    Community Sites
    Social Networks
    MySpace
    Facebook
    LinkedIN
    Community Forums and Discussion Groups
    Micro blogs
    Twitter
    Facebook/LinkedIN status
    Other
    Casting, Collaboration, Reviews
  • 5. The Risks
    Marketing messages not cleared by senior managers or PR
    Cultural Objections
    Legal concerns
    Confidential or NDA material
    Staff posts about competition
    Public complaints
    Undetermined metrics for success
    How much staff time is constructive?
    IT costs?
  • 6. Community Sites and forums
    Web and RSS Vs NNTP
    Peer based and staff content
    Support and idea sharing
    Relatively controllable
    Requires getting users to the site
  • 7. Blogs
    Needs Regular updates and review of, response to comments
    Content needs to be informative and useful to current and potential users
    NOT conventional marketing
    More details improve SEO for blog AND corporate site with links
    RSS feeds
    Validating
    Publicising
  • 8. Social NetworksMySpace and Facebook
    MySpace
    Typically a younger market
    Less important with respect to the market of this presentation
    Facebook
    Social/friendly content
    Status and comments
    Blog Network to promote Blog
    Product Page
  • 9. Social NetworksLinkedIN
    LinkedIN
    More business-like
    Status and comments
    Adding Blogs/Twitter/etc to Profiles
    BlogLink
    Company Buzz
    Utilisation of LinkedIN Groups
    Questions Area
    SlideShare
  • 10. Micro Blogs
    Short message (typically <140 chars)
    Include URL to Blog or web (shorten)
    Most common:
    Social Network Status Updates (FB/LI)
    Twitter
    Engage and discuss
    Facebook Comment
    Twitter Reply @
    Twitter Direct D
    Twitter ReTweetRT
    Twitter Hashtags #
    Search
  • 11. Tools and applications
    Twitter on desktop
    TweetDeck
    Twhirl
    Seesmic
    TwitterFox
    Twitter Web Tools
    Widgets
    TwitterFeed
    HootSuite
    Ping.fm
    TwitterAnalyzer.com
  • 12. Corporate Tools
    TweetFunnel
    CoTweet
  • 13. Mobile Tools
    Blackberry
    TwitterBerry
    Twitter FaceBook
    SocialScope (Twitter and Facebook)
    iPhone
    PocketTweets
    Facebook
    TwitterFon
    Windows Mobile
  • 14. GL Computing on the web
    GL Computing main site
    GL Computing Blog
    Facebook Blog
    LinkedIN ACT! Fanatics Group
    Mike Lazarus on LinkedIN
    GL Computing Twitter