0
Geoff Koehler<br />forever a student<br />
Goal<br />To become adept at delivering on-point, effective messages through social media.<br />Leverage this skill toward...
Measurable Objectives<br />250 “remarkable” Twitter followers by year’s end<br />Create biweekly content on my blog<br />C...
SWOT<br />Strengths<br />Weaknesses<br />Strong focus: predominantly related to PR, social media and development<br />Comf...
SWOT<br />Opportunities<br />Threats<br />PR 2.0 generation is rife with professionals ready to assist burgeoning talent<b...
Key Messages<br />prOFESSIONAL DEVELOPMENT is my blog title which conveys my intentions<br />“Forever a student” is the me...
Channels (Twitter)<br />
Channels (Blog)<br />
Channels (Linkedin)<br />
Channels (Ning)<br />
Strategy<br />I’m unique because of the events I attend and the opportunities I’ve taken advantage of as a student in PR<b...
Twitter Tactics<br />On Twitter the people I follow are PR pros, journalists, social media experts or students<br />I enga...
Blog Tactics<br />Through my RSS feeds I find interesting posts and make efforts to comment<br />In these comments I both ...
Geoff (the brand) in 15 Words<br />
Upcoming SlideShare
Loading in...5
×

PR PB Plan

527

Published on

A personal brand plan for a humberPR social media assignment.

Published in: Career, Technology, Business
1 Comment
0 Likes
Statistics
Notes
  • Geoff,

    the #prStudchat & other #tag initiatives are great - i hope someone writes a blog post about it.

    Could you recruit Dierdre or Sarah or the others to join our class for 10 mins or so via skype to introduce herself, her book and give us a quick intro to the idea of building a positioning on top of one #hashtag on twitter.

    Just writing a blog reporting on the hottest or most valuable #hashtags to follow on twitter could be great, unique positioning that would put you on radar.

    Let's talk a little bit more about the 'student' positioning. My fault for not going far enough in our first chat. As I have mentioned to many, I think there are ways to remain flexible about your focus, open to future possibilities but still take strong positioning. For example, an 'Explorer' has strong, positive attributes. Anywhoo with a little work, I think you can be less literal along these lines of thinking and come up with something that is a fit.

    I think you are unique because you are a connector and facilitator.

    Good start.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

No Downloads
Views
Total Views
527
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "PR PB Plan"

  1. 1. Geoff Koehler<br />forever a student<br />
  2. 2. Goal<br />To become adept at delivering on-point, effective messages through social media.<br />Leverage this skill towards internships and/or employment in PR.<br />
  3. 3. Measurable Objectives<br />250 “remarkable” Twitter followers by year’s end<br />Create biweekly content on my blog<br />Complete my profile<br />Comment on 3 blog posts/week<br />Write a guest blog<br />Increase Humber PR presence in #PRStudChat (@ least 20 students)<br />Recruit professional(s) as mentor(s)<br />
  4. 4. SWOT<br />Strengths<br />Weaknesses<br />Strong focus: predominantly related to PR, social media and development<br />Comfortable with using, and connecting through, social networking<br />Progress from start to now has been vast and there are no signs of letting up! <br />Comfortable with people quickly; this may scare individuals from connecting<br />My specific focus doesn’t have mass appeal (which means limited opportunity for growth)<br />
  5. 5. SWOT<br />Opportunities<br />Threats<br />PR 2.0 generation is rife with professionals ready to assist burgeoning talent<br />PR world needs communicators capable of using social media to deliver key messages<br />One slip or misunderstanding ruins the brand I’ve established<br />Personal focus may decrease followers<br />
  6. 6. Key Messages<br />prOFESSIONAL DEVELOPMENT is my blog title which conveys my intentions<br />“Forever a student” is the mentality I hope to project through my SM presence<br />I ask PR/Social Media questions of those in my networks to demonstrate my thirst for knowledge and the majority of people I follow are PR pros or students<br />
  7. 7. Channels (Twitter)<br />
  8. 8. Channels (Blog)<br />
  9. 9. Channels (Linkedin)<br />
  10. 10. Channels (Ning)<br />
  11. 11. Strategy<br />I’m unique because of the events I attend and the opportunities I’ve taken advantage of as a student in PR<br />I offer my followers insights into my experiences<br />My questions are specific and directed towards professionals already practicing<br />
  12. 12. Twitter Tactics<br />On Twitter the people I follow are PR pros, journalists, social media experts or students<br />I engage with these people through chats like #PRStudChat, #JournChat, #SoloPR and #u30pro among others<br />
  13. 13. Blog Tactics<br />Through my RSS feeds I find interesting posts and make efforts to comment<br />In these comments I both thank the blogger for their insights and reiterate a key point I particularly enjoyed<br />I link to my own blog through Twitter and Facebook to increase traffic<br />
  14. 14. Geoff (the brand) in 15 Words<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×