PR PB Plan
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PR PB Plan

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A personal brand plan for a humberPR social media assignment.

A personal brand plan for a humberPR social media assignment.

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  • Full Name Full Name Comment goes here.
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  • Geoff,

    the #prStudchat & other #tag initiatives are great - i hope someone writes a blog post about it.

    Could you recruit Dierdre or Sarah or the others to join our class for 10 mins or so via skype to introduce herself, her book and give us a quick intro to the idea of building a positioning on top of one #hashtag on twitter.

    Just writing a blog reporting on the hottest or most valuable #hashtags to follow on twitter could be great, unique positioning that would put you on radar.

    Let's talk a little bit more about the 'student' positioning. My fault for not going far enough in our first chat. As I have mentioned to many, I think there are ways to remain flexible about your focus, open to future possibilities but still take strong positioning. For example, an 'Explorer' has strong, positive attributes. Anywhoo with a little work, I think you can be less literal along these lines of thinking and come up with something that is a fit.

    I think you are unique because you are a connector and facilitator.

    Good start.
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PR PB Plan PR PB Plan Presentation Transcript

  • Geoff Koehler
    forever a student
  • Goal
    To become adept at delivering on-point, effective messages through social media.
    Leverage this skill towards internships and/or employment in PR.
  • Measurable Objectives
    250 “remarkable” Twitter followers by year’s end
    Create biweekly content on my blog
    Complete my profile
    Comment on 3 blog posts/week
    Write a guest blog
    Increase Humber PR presence in #PRStudChat (@ least 20 students)
    Recruit professional(s) as mentor(s)
  • SWOT
    Strengths
    Weaknesses
    Strong focus: predominantly related to PR, social media and development
    Comfortable with using, and connecting through, social networking
    Progress from start to now has been vast and there are no signs of letting up!
    Comfortable with people quickly; this may scare individuals from connecting
    My specific focus doesn’t have mass appeal (which means limited opportunity for growth)
  • SWOT
    Opportunities
    Threats
    PR 2.0 generation is rife with professionals ready to assist burgeoning talent
    PR world needs communicators capable of using social media to deliver key messages
    One slip or misunderstanding ruins the brand I’ve established
    Personal focus may decrease followers
  • Key Messages
    prOFESSIONAL DEVELOPMENT is my blog title which conveys my intentions
    “Forever a student” is the mentality I hope to project through my SM presence
    I ask PR/Social Media questions of those in my networks to demonstrate my thirst for knowledge and the majority of people I follow are PR pros or students
  • Channels (Twitter)
  • Channels (Blog)
  • Channels (Linkedin)
  • Channels (Ning)
  • Strategy
    I’m unique because of the events I attend and the opportunities I’ve taken advantage of as a student in PR
    I offer my followers insights into my experiences
    My questions are specific and directed towards professionals already practicing
  • Twitter Tactics
    On Twitter the people I follow are PR pros, journalists, social media experts or students
    I engage with these people through chats like #PRStudChat, #JournChat, #SoloPR and #u30pro among others
  • Blog Tactics
    Through my RSS feeds I find interesting posts and make efforts to comment
    In these comments I both thank the blogger for their insights and reiterate a key point I particularly enjoyed
    I link to my own blog through Twitter and Facebook to increase traffic
  • Geoff (the brand) in 15 Words