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This is the version where we cut over to the butterfly and red cover.

This is the version where we cut over to the butterfly and red cover.

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Version 2 Version 2 Presentation Transcript

  • Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki
  • 1 Achieve Likeability
  • “Pan Am” smile Zygomatic major muscle  
  • Duchenne smile Orbicularis oculi muscle  
  • Dress for a tie
  • Under-dressing: “I don’t respect you”
  • Over-dressing: “I am better than you”
  • Equal-dressing: “We’re peers”
  • Shake it PH = e2 ve2)(d2) cg dr)2 (e2 + ve2 d2 + (cg + dr + {(4<s>2)s (4<p>2)}2 + (vi + t + te + {(4<c>2 )(4<du>2)}2 p vi te)2 c du • Eye contact throughout • Appropriate verbal greeting • Duchenne smile • Grip and firm squeeze • Cool, dry, and moderately smooth hand • Mid-point position between the two of you • Medium level of vigor • Time of handshake no longer than two to three seconds
  • Default to “yes”
  • Achieve 2 Trustworthiness
  • Trust others
  • Gain knowledge and competence
  • Be a mensch
  • 3 Get Ready
  • Do something DICEE Deep Intelligent Complete Empowering Elegant
  • Make it short, sweet, and swallowable
  • Conduct a premortem
  • 4 Launch
  • Tell a story
  • Plant many seeds
  • Illustrate salient points Miles/ Yearly vs. gallon cost Heating Degrees vs. costs Number of Gigabytes vs. songs
  • 5 Overcome
  • Provide social proof Petrified Forest National Park, Arizona
  • Find a bright spot
  • Enchant all the influencers
  • 6 Endure
  • Don’t use money
  • Invoke reciprocation Ethiopia
  • Invoke reciprocation
  • Build an ecosystem
  • 7 Use Technology
  • Engage Fast   Many   Often  
  • Provide value Information Insights Assistance
  • Remove the speed bumps
  • 8 Twitter
  • Spruce up your avatar o_O
  • Spruce up your profile Name blah blah 120 2 0 following followers listed Tweets 0  
  • Provide links http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http:// http://
  • Make it personal Name Michelle Web http://livingwith… Bio Wife, blogger, office manager, type 1 diabetic, trying to conceive our first child, avoider of debt, lover of fun! Check out my diabetes blog linked above. 184 226 11 following followers listed
  • 9 Presentations
  • Customize the introduction
  • Sell your dream iPhone isn’t $188 of parts plus AT&T subscription
  • 10 slides   20 20 minutes   This is 30 30-point font   This is 20 This is 10
  • 10 Email @
  • Get an introduction
  • “Re: Your book is great!”
  • 5 sentences: What you want What your cause is Who you are Why the recipient should help you What the next step is
  • Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki Slides by AnaFxFz.com