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This is the draft sent to Ana as the framework of the presentation.

This is the draft sent to Ana as the framework of the presentation.

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Version 0 Version 0 Presentation Transcript

  • Enchantment
    The Art of Changing Hearts, Minds, and Actions
  • 1. Achieve Likeability
  • Zygomaticmajor muscle—”Pan Am” smile
  • Orbicularis oculi muscle—Duchenne smile
  • Dress for a tie
  • Under-dressing: “I don’t respect you”
  • Over-dressing: “I’m better than you”
  • Equal-dressing: “We’re peers”
  • Shake it
    PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
    Make eye contact throughout
    Utter an appropriate verbal greeting
    Flash the Duchenne smile
    Grip the person’s hand and give it a firm squeeze
    Take up a mid-point position between the two of you
    Make sure you hand is cool, dry, and moderately smooth hand
    Use a medium level of vigor
    Hold the handshake no longer than two to three seconds
  • Default to “yes”
  • 2. Achieve Trustworthiness
  • Trust others
  • Gain knowledge and competence
  • Be a mensch
  • 3. Get Ready
  • Do something DICEE
    Deep
    Intelligent
    Complete
    Empowering
    Elegant
  • Make it short, sweet, and swallowable
  • Conduct a premortem
  • 4. Launch
  • Tell a story
  • Plant many seeds
  • Illustrate salient points
    Miles/gallon versus yearly cost
    Degrees versus heating costs
    Gigabytes versus number of songs
    (Build okay)
  • 5. Overcome
  • Provide social proof
  • Find a bright spot
  • Enchant all the influencers
  • 6. Endure
  • Don’t use money
  • Invoke reciprocation
  • Build an ecosystem
    (Use icons to represent various components)
  • 7. Use Technology
  • Engage fast, many, and often
    (3 icons, three clicks)
  • Provide value
    Information
    Insights
    Assistance
    (3 icons, 3 clicks)
  • Remove the speed bumps
  • 8. Twitter
  • Spruce up your avatar (show lousy one)
  • Spruce up your profile (show lousy one)
  • Provide links
  • Make it personal
  • 9. Presentations
  • Customize the introduction
  • Sell your dream
    iPhone isn’t $188 of parts plus AT&T subscription
    Picture of iPhone
  • 10 slides, 20 minutes, 30-point font
  • 10 Email
  • Get an introduction
  • Craft the subject line “Your book is great!”
  • 5 sentences:
    What you want
    What your cause is
    Who you are
    Why the recipient should help you
    What the next step is
  • Last slide but I don’t know what yet