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This is the draft sent to Ana as the framework of the presentation.

This is the draft sent to Ana as the framework of the presentation.

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    Version 0 Version 0 Presentation Transcript

    • Enchantment
      The Art of Changing Hearts, Minds, and Actions
    • 1. Achieve Likeability
    • Zygomaticmajor muscle—”Pan Am” smile
    • Orbicularis oculi muscle—Duchenne smile
    • Dress for a tie
    • Under-dressing: “I don’t respect you”
    • Over-dressing: “I’m better than you”
    • Equal-dressing: “We’re peers”
    • Shake it
      PH = √ (e2 + ve2)(d2) + (cg + dr)2 + π{(4<s>2)(4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2
      Make eye contact throughout
      Utter an appropriate verbal greeting
      Flash the Duchenne smile
      Grip the person’s hand and give it a firm squeeze
      Take up a mid-point position between the two of you
      Make sure you hand is cool, dry, and moderately smooth hand
      Use a medium level of vigor
      Hold the handshake no longer than two to three seconds
    • Default to “yes”
    • 2. Achieve Trustworthiness
    • Trust others
    • Gain knowledge and competence
    • Be a mensch
    • 3. Get Ready
    • Do something DICEE
      Deep
      Intelligent
      Complete
      Empowering
      Elegant
    • Make it short, sweet, and swallowable
    • Conduct a premortem
    • 4. Launch
    • Tell a story
    • Plant many seeds
    • Illustrate salient points
      Miles/gallon versus yearly cost
      Degrees versus heating costs
      Gigabytes versus number of songs
      (Build okay)
    • 5. Overcome
    • Provide social proof
    • Find a bright spot
    • Enchant all the influencers
    • 6. Endure
    • Don’t use money
    • Invoke reciprocation
    • Build an ecosystem
      (Use icons to represent various components)
    • 7. Use Technology
    • Engage fast, many, and often
      (3 icons, three clicks)
    • Provide value
      Information
      Insights
      Assistance
      (3 icons, 3 clicks)
    • Remove the speed bumps
    • 8. Twitter
    • Spruce up your avatar (show lousy one)
    • Spruce up your profile (show lousy one)
    • Provide links
    • Make it personal
    • 9. Presentations
    • Customize the introduction
    • Sell your dream
      iPhone isn’t $188 of parts plus AT&T subscription
      Picture of iPhone
    • 10 slides, 20 minutes, 30-point font
    • 10 Email
    • Get an introduction
    • Craft the subject line “Your book is great!”
    • 5 sentences:
      What you want
      What your cause is
      Who you are
      Why the recipient should help you
      What the next step is
    • Last slide but I don’t know what yet