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The Art of Innovation

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    The Art of Innovation The Art of Innovation Presentation Transcript

    • Guy Kawasaki
    • MEANING MAKE 1.
    • A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn ’t curve.
    • By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don ’t ever add up to who she is on the inside.
    • And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.
    •  
    • MANTRA MAKE 2.
    • The mission of Wendy ’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
      • WENDY ’S “Healthy fast food”
      • WENDY ’S “Healthy fast food”
      • NIKE “Authentic athletic performance”
      • WENDY ’S “Healthy fast food”
      • NIKE “Authentic athletic performance”
      • FEDEX “Peace of mind”
      • WENDY ’S “Healthy fast food”
      • NIKE “Authentic athletic performance”
      • FEDEX “Peace of mind”
      • EBAY “Democratize commerce”
    • TO THE NEXT JUMP CURVE 3.
    • 1.0 HARVEST ICE
    • FACTORY 2.0 ICE
    • FRIDGE 3.0 ICE
    • the DICE ROLL 4 .
    • DEEP Fanning, Reef
    • DEEP Stash, Reef
    • INTELLIGENT BF-104 Flashlight (Panasonic)
    • COMPLETE LS, Lexus
    • ELEGANT Air (Apple)
    • BE CRAPPY DON ’T WORRY 5.
    • 100 FLOWERS LET BLOSSOM 6.
    • PEOPLE POLARIZE 7 .
    • BABY, CHURN CHURN 8 .
    • THYSELF NICHE 9.
    • Value Unique
    • Value Unique
    • Value Unique
    • Value Unique
    • Value Unique
    • Value Unique
    • Value Unique
    • Value Unique
    • FOLLOW 10 . RULE 10 20 30
    • 10 slides
    • 20 min
    • 30 point font This is 20 points This is 14 points This is 12 points
    • THE BOZOS GRIND DON ’T LET YOU DOWN 11.
    • I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943
    • This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876
    • There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977
    • It ’s too far to drive, and I don’t see how it can be a business. Guy Kawasaki Bozo
    • Innovation.alltop.com Copy: Gina@garage.com Slides: Duarte.com
    • Guy Kawasaki