The Art of Innovation--TedXBerkeley 2014
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The Art of Innovation--TedXBerkeley 2014

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These are the slides that I used for my speech at TEDXBerkeley 2014

These are the slides that I used for my speech at TEDXBerkeley 2014

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The Art of Innovation--TedXBerkeley 2014 The Art of Innovation--TedXBerkeley 2014 Presentation Transcript

  • GuyKawasaki@gmail.com
  • 1. MAKE MEANING
  • Company Meaning Computers Information Commerce Video
  • 2. MAKE MANTRA
  • The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.
  • Company Mantra “Healthy fast food” “Authentic athletic performance” “Peace of mind”
  • 3. JUMP TO THE NEXT CURVE
  • ICE 1.0 HARVEST
  • ICE 2.0 FACTORY
  • ICE 3.0 FRIDGE
  • 4. ROLL the DICEE
  • DEEP Fanning, Reef
  • INTELLIGENT MyKey (Ford)
  • COMPLETE LS, Lexus
  • EMPOWERING Air (Apple)
  • Elegant Eames Lounger (Herman Miller)
  • 5. DON’T WORRY BE CRAPPY
  • 6. LET 100 FLOWERS BLOSSOM
  • 7. POLARIZE PEOPLE
  • 8. CHURN BABY, CHURN
  • 9. NICHE THYSELF
  • Unique Value
  • Unique Value
  • Unique Value
  • 10. PERFECT YOUR PITCH
  • CUSTOMIZE YOUR INTRO
  • FOLLOW 10 20 RULE 30
  • 10 slides
  • 20 min
  • 30 point font This is 20 points This is 14 points This is 12 points
  • DON’T LET 11. THE BOZOS GRIND YOU DOWN
  • I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943
  • This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876
  • There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977
  • GuyKawasaki@gmail.com