Innovation

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    Innovation - Presentation Transcript

    1.  
    2. 1. Make meaning
    3. A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn’t curve. By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don’t ever add up to who she is on the inside. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.
    4. 2. Make mantra
    5. “ The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
      • Wendy’s “Healthy fast food”
      • Wendy’s “Healthy fast food
      • Nike “Authentic athletic performance”
      • Wendy’s “Healthy fast food”
      • Nike “Authentic athletic performance”
      • FedEx “Peace of mind”
      • Wendy’s “Healthy fast food”
      • Nike “Authentic athletic performance”
      • FedEx “Peace of mind”
      • eBay “Democratize commerce”
    6. “ We exist to professionally build long-term, high- impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.” Dilbert Mission Statement Generator
    7. 3. Jump to the next curve
    8. Ice 1.0: Harvesting
    9. Ice 2.0: Factory
    10. Ice 3.0: Refrigerator
    11. Ice 4.0: Give ice, sell advertising
    12. 4. Roll the DICEE
    13. Deep: Fanning (Reef)
    14. Intelligent: BF-104 Flashlight (Panasonic)
    15. Complete: LS (Lexus)
    16. Elegant: Air (Apple)
    17. Emotive: Harley Davidson
    18. 5. Don’t worry, be crappy
    19. 6. Polarize people
    20. 7. Let a hundred flowers blossom
    21. 8. Churn, baby, churn
    22. 9. Niche thyself
    23. Value to customer Ability to provide unique product or service
    24. Value to customer Price Ability to provide unique product or service
    25. Value to customer Stupid Price Ability to provide unique product or service
    26. Value to customer Stupid Price Dotcom Ability to provide unique product or service
    27. Value to customer Stupid Price X Dotcom Ability to provide unique product or service
    28. Value to customer Stupid Price X Dotcom Clear Ability to provide unique product or service
    29. Value to customer Stupid Price X Dotcom Breitling Emergency Ability to provide unique product or service
    30. Value to customer Stupid Price X Dotcom Smart Car Ability to provide unique product or service
    31. Value to customer Stupid Price X Dotcom Trek Lime Ability to provide unique product or service
    32. Value to customer Stupid Price X Dotcom LG Kimchi refrigerator Ability to provide unique product or service
    33. Value to customer Stupid Price X Dotcom Royal Caribbean Ability to provide unique product or service
    34. 10. Follow the 10/20/30 rule
      • 10 slides
      • 20 minutes
      • 30 point font
      This is 20 points This is 14 points This is 12 points and what you’re using now
    35. 11. Don’t let the bozos grind you down
    36. “ I think there is a world market for maybe five computers.” Thomas Watson Chairman, IBM 1943
    37. “ This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo 1876
    38. “ There is no reason why anyone would want a computer in their home.” Ken Olsen Founder, Digital Equipment Corp. 1977
    39. “ It’s too far to drive, and I don’t see how it can be a business.” Guy Kawasaki Bozo
    40. For copies, send an email to: [email_address] travel.alltop.com Photos from iStockPhoto.com

    + Guy KawasakiGuy Kawasaki, 2 years ago

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    How to innovate in a nutshell

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