How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09

Slide 1: Guy Kawasaki co-founder

Slide 2: How I built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for $12,107.09

Slide 3: 0

Slide 4: number of business plan drafts

Slide 5: 0

Slide 6: number of pitches made to venture capitalists

Slide 7: 7.5

Slide 8: number of weeks from registering truemors.com to launching it

Slide 9: 4,500 $

Slide 10: cost of software development

Slide 11: 4,824.13 $

Slide 12: cost of legal fees

Slide 13: 399 $

Slide 14: cost of logo

Slide 15: 1,115.05 $

Slide 16: cost of domain registrations

Slide 17: 55

Slide 18: total number of domains registered to “surround” truemors.com

Slide 19: 12,107.09 $

Slide 20: grand total of all costs

Slide 21: 1.5

Slide 22: number of full-time equivalent employees

Slide 23: 3

Slide 24: number of times TechCrunch wrote about Truemors

Slide 25: 261,214

Slide 26: number of page views on the first day

Slide 27: 14,052

Slide 28: number of visitors on the first day

Slide 29: 0 $

Slide 30: marketing budget

Slide 31: 24

Slide 32: number of years spent to make $0 budget possible

Slide 33: 405

Slide 34: number of truemors posted on the first day

Slide 35: 218

Slide 36: number of truemors deleted as junk, spam, inappropriate, on the first day

Slide 37: 3

Slide 38: number of hours before the site was hacked

Slide 39: 36

Slide 40: number of hours before Yahoo! recommended that we not use its hosting service because of our traffic

Slide 41: 29.96 $

Slide 42: monthly break-even point

Slide 43: 150 $

Slide 44: monthly break-even after switching from Yahoo!

Slide 45: 2

Slide 46: number of days before Truemors was labeled the “worst website ever”

Slide 47: 246,210

Slide 48: number of page views on the day Truemors was called the “worst website ever”

Slide 49: 150

Slide 50: number of Google hits the week before launch

Slide 51: 315,000

Slide 52: number of Google hits after 11 days

Slide 53: 4

Slide 54: • There’s really no such thing as bad PR. • $12,000 goes a very long way these days. • You can work with a team that is thousands of miles away. • Life is good for entrepreneurs these days.

Slide 55: For a copy send an email to: guy@truemors.com Presentation created by: Ethos3 Communications www.ethos3.com