Final v1

Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki

1 Achieve Likeability

Pan Am smile Zygomatic major muscle

Make a Duchenne smile Orbicularis oculi muscle

Dress for a tie

Under-dressing: I don t respect you

Over-dressing: I am better than you

Equal-dressing: We re peers

Shake it PH = (e2 + ve2)(d2) + (cg + dr)2 + {(4<s>2) (4<p>2)}2 + (vi + t + te)2 + {(4<c>2 )(4<du>2)}2 • Eye contact throughout • Appropriate verbal greeting • Duchenne smile • Grip and firm squeeze • Cool, dry, and moderately smooth hand • Mid-point position between the two of you • Medium level of vigor • Two or three seconds

Default to yes

Achieve 2 Trustworthiness

Trust others

Gain knowledge and competence

Be a mensch "South Africa The Good News (www.sagoodnews.co.za)

3 Get Ready

Do something DICEE Deep Intelligent Complete Empowering Elegant

Make it short, sweet, and swallowable

Conduct a premortem

4 Launch

Tell a story

Plant many seeds

Illustrate salient points Miles/gallon vs. Yearly cost Degrees vs. Heating costs Number of Gigabytes vs. songs

5 Overcome

Provide social proof Petrified Forest National Park, Arizona

Find a bright spot

Enchant all the influencers

6 Endure Loving Memory of Jerry Garcia by Stephen Dorian Miner

Don t use money

Invoke reciprocation

Build an ecosystem

7 Present

Customize the introduction

Sell your dream iPhone $188 of parts + AT&T

10 slides 10 20 20 minutes 30-point font This is 30 This is 20 This is 10

8 Email @

Get an introduction

Craft a subject line Re: Your book is great!

5 sentences What you want What your cause is Who you are Why should I help you What the next step is

9 Tweet

Spruce up your avatar o_O

Spruce up your profile Name blah blah 120 2 0 following followers listed Tweets 0

Provide links

Make it personal Name Michelle Web http://livingwith… Bio Wife, blogger, office manager, type 1 diabetic, trying to conceive our first child, avoider of debt, lover of fun! Check out my diabetes blog linked above. 184 226 11 following followers listed

10 Use Technology

Remove the speed bumps

Engage Fast Many Often

Provide value Information Insights Assistance

Enchantment The Art of Changing Hearts, Minds, and Actions Guy Kawasaki Slides by AnaFxFz.com

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Final v1

by Guy Kawasaki

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