Creativity Techniques “Analogies”
Analogies -Definition <ul><li>You use an analogy when you say that something is like something else (in some respects but ...
<ul><li>Often analogies are used very informally: 'This problem makes me think of X (analogy) - that suggests to me that m...
Analogies can be: <ul><li>Close / direct: A straight functional parallel e.g. selling science is like selling baked beans ...
Class Activity <ul><li>Placed 10 words on the blackboard and asked the class to pick any two words and try to use ‘Analogi...
Upcoming SlideShare
Loading in...5
×

Innovate Report

206

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
206
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Innovate Report"

  1. 1. Creativity Techniques “Analogies”
  2. 2. Analogies -Definition <ul><li>You use an analogy when you say that something is like something else (in some respects but not in others). </li></ul><ul><li>For example: a jumbo jet is like an albatross in that they both fly, they both have wings, they can both travel for a long way without landing, and both can sense where they are going; but they are unlike in that they have different means of propulsion, are made of different materials, etc. </li></ul>
  3. 3. <ul><li>Often analogies are used very informally: 'This problem makes me think of X (analogy) - that suggests to me that maybe we could try Y (idea drawn from analogy X) </li></ul>
  4. 4. Analogies can be: <ul><li>Close / direct: A straight functional parallel e.g. selling science is like selling baked beans or the human arm is like an anglepoise lamp. </li></ul><ul><li>Fantasy: What is the image that comes into your mind if you were to solve it in your wildest fantasy or within some other cartoon / fantasy world. </li></ul><ul><li>Remote and/or surprising: 'Selling widgets' is like 'Steering an elephant'. These analogies are more likely to challenge assumptions and lead to new insights and ideas - but the parallels they suggest are unlikely to have much 'rational' status. In the extreme, they merge into the use of Random stimuli. </li></ul><ul><li>Personal / component: Here you become a component in the system. eg. if you are looking at how to get shells to more accurately hit the target, think of yourself as the tip of the shell. </li></ul>
  5. 5. Class Activity <ul><li>Placed 10 words on the blackboard and asked the class to pick any two words and try to use ‘Analogies’ </li></ul><ul><li>E.g. Smile and Sun = Every time you smile, you just brighten up my day like the sun. </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×