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Successful transformation initiatives are driven by Business Architecture. The Business Architect plays a key role in bringing all of the portfolio components together and consistently reinforcing senior management's voice throughout the ADM lifecycle. This begins with establishing strategic goals and outcomes that set the context for the entire program and service transformation. Establishing context serves as the basis for strategic project portfolio definition and integrated execution. This approach mitigates the risk of executing projects in isolation without considering the needs of the entire portfolio as a whole. This session will boost your knowledge of these concepts and help you and your team to achieve the best possible outcomes for your organization.