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Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
Chrysler Social Media Strategy
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Chrysler Social Media Strategy

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  • 1. I’m yours.
    Driving Brand image with social media
    [Garrett mcguire]
  • 2. Chrysler.
    • Appears to be more established and active on social media than major competitors.
    • 3. Facebook fans: 173,557
    • 4. Twitter followers (@ChryslerAutos): 9,132
    • 5. Twitter followers (@Chrysler): 13,612
    • 6. YouTube Subscribers: 2,744
    CHRYSLER
  • 7. Target market.
    • Chrysler has shifted focus to a new target market:
    • 8. In general, focus has shifted to multicultural groups: Hispanics, African Americans, and Asians
    • 9. Chrysler 200 & 300
    • 10. Men & women (with focus on men), 25-34, sophisticated professionals, urban
    • 11. Chrysler Town & Country
    • 12. Parents (with a focus on mothers) 30-45 with young children and focus on safety
    CHRYSLER
  • 13. The challenge.
    • The industry was the hardest hit by recession
    • 14. Chrysler is the smallest of the “Big Three”
    • 15. Strategically shifting target market to younger and more diverse demographics
    CHRYSLER
  • 16. Goals.
    • Engage younger consumers and more diverse groups with tools of social media
    • 17. Build upon already established online presence on aforementioned social media sites
    • 18. Encourage positive attitudes of Chrysler on social media
    CHRYSLER
  • 19. The campaign:I’m yours.
    • Encourage people to upload pictures, videos and stories of their favorite Chrysler moments.
    • 20. Use Facebook, Twitter & YouTube
    • 21. Selected stories will be chosen for online commercial
    • 22. Gives people the opportunity to interact with the brand, upload testimonials, and give a human-like dimension to the bran.
    CHRYSLER
  • 23. Evaluation
    • Social Monitoring
    • 24. Actively listen, measure and evaluate conversation
    • 25. Search Engine Optimization
    • 26. Promotion of the campaign will vital to the success. Increase awareness with effective SEO
    • 27. Measure mentions, comments, submissions and fan/follower increases
    CHRYSLER
  • 28. Budget.
    • A financial incentive would encourage submissions:
    • 29. $100 to each winner for 8 weeks
    • 30. Cost for social media professions to continuously monitor
    • 31. Minimal cost to produce online commercials
    CHRYSLER
  • 32. Timeline.
    • Campaign would run for a 2-month period, 8 weeks
    • 33. Social media professionals would gauge interactions and make changes as needed.
    CHRYSLER
  • 34. Measuring success.
    • Campaign
    • 35. Number of comments, submissions
    • 36. Sentiment increases
    • 37. Search Engine Optimization
    • 38. Chrysler keyword ranking
    • 39. Increase in followers, fans, subscribers
    • 40. Review top referring search engines
    • 41. Overall webpage visits compared to years prior
    • 42. Measure ROI
    CHRYSLER

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