Social Media Overview
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An overview of the tools you can use to market yourself and your businesses on social media sites like: LinkedIn, Facebook, Twitter, Google, and YouTube. ...

An overview of the tools you can use to market yourself and your businesses on social media sites like: LinkedIn, Facebook, Twitter, Google, and YouTube.

To have a FREE Overview at your company please call 623-556-3616 or email me at info@GJDMedia.com

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Social Media Overview Presentation Transcript

  • 1. Hands On! Guide to Creating Your Social Media World Gregory Drejza [email_address] (623) 556-3616 Overview
    • CONNECT
    • MINGLE
    • LEARN
  • 2. Agenda
    • INTRODUCTION
    • Overview - Your Tools
    • LinkedIn
    • Your Blog
    • FaceBook
    • Twitter
    • Google Profile
    • YouTube
    • Wrap Up
  • 3. Introduction
    • Introduction, What is Social Media?
    • What is the business need?
    • Take these tools and apply them to YOUR business.
    • Learn the Mantra: Connect, Mingle, Learn
  • 4. The Big Picture The World Blog Facebook LinkedIn Twitter YouTube Web Site Internet Sphere of Influence YOU A subset is YOUR…. You Want to Grow Your Sphere Today Family, Friends, Classmates, etc
  • 5. Place to Get More Info – Mashable.com www.Mashable.com
  • 6. LinkedIn www.LinkedIn.com
  • 7. Using LinkedIn
    • FIRST: Setup up Your Profile ….
    • CONNECT:
      • Make business connections
      • Contact connections
      • Link your Facebook, YouTube and Twitter pages
      • Add your blog thru “application directory”
    • MINGLE:
      • Post some blog info to LinkedIn
        • Create blog entry
        • Go to LinkedIn and re-post it with a link to your blog page
    • LEARN: Join relevant groups (your educational growth)
  • 8. Your Blog www.ActiveRain.com , www.WordPress.com , www.Blogger.com (Google)
  • 9. Using Your Blog
    • Post entries to your blog on a regular basis
    • Use any personally created content (not someone else’s)
    • Post pictures, videos, audio or other non-copyrighted materials
    • CONNECT: Invite Your friends to your blog site (via email, etc)
    • MINGLE:
      • Review other pertinent blogs and comment
      • Your blog will be shown on Linkedin, and posted to Facebook and Twitter pages
    • LEARN: Read information from other blogs then SHARE it on your sites!
  • 10. Facebook www.Facebook.com
  • 11. Using Facebook (Personal Page)
    • FIRST: Create Your Personal page info
    • CONNECT:
      • Add “friends”
      • Group your “friends” into “friend lists”: contacts, friends, connections, clients, etc
      • Import your email addresses and invite everyone to be your friend (place in appropriate friend list)
    • MINGLE:
      • Post to your wall and comment on others’ posts
      • Connect to Twitter (using Twitter FB application)
    • LEARN:
      • Join relevant groups (your educational growth)
      • Read about others before becoming their “friend” or letting them become your “friend”
  • 12. Using Facebook (Business Page)
    • FIRST, Create your Business page and Business profile
    • CONNECT: Invite your personal page” friends” to become “fans” of your business page
    • MINGLE:
      • Post to your Business page wall, add events, pictures, video
      • Connect to Biz page to Twitter
    • LEARN:
      • Become “a Fan” of businesses, organizations, Etc. that you like
      • Read information on what they offer: classes, webinars, books etc.
  • 13. Twitter www.Twitter.com
  • 14. Using Twitter
    • FIRST, setup your profile
    • CONNECT:
      • Tweet daily to show you are active and worth “following”
      • Connect your phone
      • Invite “Facebook Friends”, “LinkedIn Connections” and others to follow you
    • MINGLE:
      • Follow others who interest you
      • Join www.Twellow.com to allow others find you and go
    • LEARN:
      • Read Tweets and follow links to learn new information
      • Join, download and use TweetDeck ( www.Tweetdeck.com )
      • Use Twitter Search To Boost Your Follower Count, Meet New People And Improve Your Socialization
  • 15. Using Google Profile
    • Google is currently the #1 used search engine on the Internet
    • Search yourself
    • Where can someone find out about you and your business?
    • Set yourself up correctly on Google profile so no one else does.
  • 16. Google Profile Setup
  • 17. YouTube www.youtube.com
  • 18. Using YouTube
    • FIRST, setup your profile
    • CONNECT:
      • Invite “Facebook Friends”, “LinkedIn Connections”, “Tweeps” and others to follow you
      • Post a video weekly to improve your “findability” on Google and other Search Engines
    • MINGLE:
      • “ Subscribe” to others’ YouTube Channels who interest you and comment
      • Connect your Blog, Twitter and Facebook pages
      • Add YouTube to your personal or business Facebook page
    • LEARN:
      • Watch other’s videos
  • 19. Wrap Up – Next Steps
    • Complete all your information on all the sites
    • Connect everything together to create less activity across them all (i.e. blogs updates FB and LI, Tweets post on FB and your website, etc). Key once, link many
    • Daily use – blog, Twitter, Facebook, read other blogs, comments etc. & jump into the dialogue with other people. This is all about socialization.
    • Pretend you are attending a virtual “cocktail party” mingle by commented here or there.
    • Weekly use – YouTube videos, LinkedIn updates
    • Stay in touch with your people, activity promotes more users!
  • 20. All the Connections Post To: LinkedIn Blog Facebook Twitter YouTube Instant Updates to: Twitter LinkedIn Twitter LinkedIn Twitter Twitter LinkedIn Facebook Facebook LinkedIn Facebook Facebook Blog