Despite the fact that the CEE countries are experiencing an economic slowdown, the region remains an attractive consumer market as well as a target for FDI. The CEE countries have a lot in common from the cultural and historical point of view; however, one must be aware that there are quite significant differences in business environment and, above all, availability of reliable market intelligence data. Local knowledge and approach are thus of the highest importance and crucial for anyone wishing to enter the local market.
This presentation shows selected slides from a GIA white paper. To download the entire white paper that you are interested in, please visit http://bit.ly/GIAinsightWP