Here are the topline results from its 2013 Global Market Intelligence Survey (1,200 respondents, 64 countries). Download the free report at http://bit.ly/GIAmiS
Global companies spend $2.1 million on market intelligence projects and services a year on average, but just 60% tightly integrate market intelligence with decision making.
Do companies use market intelligence effectively?
Since 2011, global market intelligence teams have been cut by 1 person to just 12 people … while internal networks of intelligence contributors have grown by 15% (total number of people in networks is 109).
And more seeing ROI on market intelligence:
North America -1.0%
Latin America +17.8%
Asia Pacific +6.2%
How do companies generate higher returns on market intelligence?
The 2013 Global Market Intelligence Survey shows that 11% of teams are World Class.
World class market intelligence teams are 28% more efficient in decision making.
World class market intelligence teams serve 50% more clients by using efficient tools.
World class market intelligence teams are 33% more likely to be seen as trusted strategic advisors.
World class market intelligence teams serve 50% more likely to run strategy workshops for top executives.
Where you can find World class market intelligence teams
Media & Entertainment
Information Technology & Software
Biotech & Pharmaceuticals
Energy & Utilities
How does your company’s market intelligence compare? Benchmark it today! Contact GIA for the free report - email@example.com
Global Intelligence Alliance - World Class Market Intelligence. With Impact.
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