2. http://www.bauermedia.co.uk/About
Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned
publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15
countries, as well as online, TV and radio stations.
They joined the Bauer Media Group in January 2008.
Collectively, the Group employs some 6,400 people.
Bauer Media is a UK-based media Group consisting of many companies collected around two
main divisions – Magazines and Radio - widely recognised and rewarded.
Their business is built on influential media brands with millions of personal relationships with
engaged readers and listeners. Their strategy is to connect to audiences through the use of
excellent content. Their wide portfolio of influential brands gives them advantages over pure play
magazine or radio competitors.
Their magazine heritage goes back to 1953 with the launch of Angling Times and the acquisition
in 1956 of Motor Cycle News, which are both still iconic brands.
The company’s radio business came apparent in 1990 with the acquisition of London dance
station Kiss FM (now called Kiss 100), followed by the acquisition of Liverpool's Radio City and later
by TWC and the Metro Group. Then came the acquisition of Melody FM which was transformed
into the market-leading Magic 105.4.
In 1994, the company bought a small magazine called For Him Magazine which is now the core
of the best-selling international multi-platform brand FHM.
In 1996, we acquired digital music TV channel The Box, which has grown into Box Television, a
seven channel joint venture TV business with Channel 4.
Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s first
weekly glossy, GRAZIA, was launched in 2005.
Currently, Bauer Media spans over 80 influential brand names covering a diverse range of
interests including heat – the must have weekly celebrity title, and such as Parkers, MATCH!, CAR
and Yours.
Bauer Media is a sister company of H Bauer Publishing, the publisher of the UK's biggest TV
listings includingTake a Break and Bella.
3. http://www.bauermedia.co.uk/magazine
Bauer Media’s portfolio of influential media brands includes many of the best known
magazines in the UK, which deliver excellent content to our audiences whenever, however
and wherever they want. This provides an excellent platform for any business to reach their
target audience through an effective magazine advertising campaign.
Their women’s portfolio covers a broad range of interests from celebrity, fashion, lifestyle
and health with heat, delivering ‘must have’ celebrity news and gossip; to real life news and
celebrity stories with Closer. Also GRAZIA reveals life through the lens of fashion and brings
unadulterated glamour and designer fashion to its readers. more! delivers fortnightly gloss
to its readers. Top Santé is the market leading celebrity health and beauty title.
Yours, Bauer Media’s lifestyle brand for 50+ women delivers ‘the read of your life’ every
fortnight.
Bauer Media also publishes leading parenting titles, including Mother & Baby, and
Pregnancy & birth.
Bauer Media also produces market-leading men’s lifestyle magazines with a 33% share of
the sector. Their men’s portfolio is the most efficient and effective way of talking to all types
of men with FHM, the UK’s biggest men’s lifestyle media brand remaining the standard
bearer in print, on line and overseas. The portfolio also includes Zoo, the fun and sexy men’s
weekly.
Bauer Media's magazines portfolio also has hugely successful specialist titles for people
passionate about their sport, cars, motorcycling and hobbies. The 35-magazine portfolio
includes Motorcycle News (MCN), Car, Digital Photo, Classic Cars, MATCH!, Angling Times,
Golf World and Today's Golfer that talk directly to enthusiasts in their fields.
Bauer also has the market leading music and entertainment titles, Q, Mojo and
KERRANG! With Q harnessing the music and lifestyle audience, Mojo continuing its crusade
for timeless music and KERRANG! rocking its audience every week. Finally, Market-leading
movie magazine Empire continues to excite with its record breaking covers.
4. Bauer Media reaches over nineteen million UK adults across multiple media channels.
They have more than eighty influential media brands spanning a wide range of interests,
including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang
and 4Music.
Kerrang! is a weekly UK Q is a monthly UK Mojo is a monthly UK
published Rock published Rock/Metal published Classic Rock
magazine with a magazine with a magazine with a
circulation of 43,033. It circulation of 80,418. It circulation of 94,617. It is
is devoted to Rock fans is devoted to devoted to Classic Rock
with a core audience of Rock/Metal fans with a fans with a core audience
young adults. core audience of adults. of adults.
5. I believe Bauer Media would be the most appropriate publisher for my
music magazine because:
-They have experience with three other music magazines and therefore
would know the conventions and content that a successful music magazine
needs to contain to sell.
- Not only are these magazines music magazines but they all conatin
features of the Rock genre and as that is my focus then they will also know
what a Rock magazine should contain to attract a target audience.
- Also most of their music magazines have a core or feature audience of
youth and as young people (16-20) are my core target audience then Bauer
would know exactly what my target audience prefers in a music magazine.
- They are the biggest magazine publisher in the UK and cater for many
diverse interests.
- They are supported by many other well known companies.
- They have almost covered every type of target audience and so will know
a variety of preferences and successful features in not just a music
magazine but a standard magazine.