Task 7 - Powerpoint On Bauer Media

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Task 7 - Powerpoint On Bauer Media

  1. 1.  http://www.bauermedia.co.uk/About Bauer Media is a division of the Bauer Media Group, Europe’s largest privately ownedpublishing Group. The Group is a worldwide media empire offering over 300 magazines in 15countries, as well as online, TV and radio stations. They joined the Bauer Media Group in January 2008. Collectively, the Group employs some 6,400 people. Bauer Media is a UK-based media Group consisting of many companies collected around twomain divisions – Magazines and Radio - widely recognised and rewarded. Their business is built on influential media brands with millions of personal relationships withengaged readers and listeners. Their strategy is to connect to audiences through the use ofexcellent content. Their wide portfolio of influential brands gives them advantages over pure playmagazine or radio competitors. Their magazine heritage goes back to 1953 with the launch of Angling Times and the acquisitionin 1956 of Motor Cycle News, which are both still iconic brands. The company’s radio business came apparent in 1990 with the acquisition of London dancestation Kiss FM (now called Kiss 100), followed by the acquisition of Liverpools Radio City and laterby TWC and the Metro Group. Then came the acquisition of Melody FM which was transformedinto the market-leading Magic 105.4. In 1994, the company bought a small magazine called For Him Magazine which is now the coreof the best-selling international multi-platform brand FHM. In 1996, we acquired digital music TV channel The Box, which has grown into Box Television, aseven channel joint venture TV business with Channel 4. Continuing its history of magazine launches, Closer was launched in 2002 and Britain’s firstweekly glossy, GRAZIA, was launched in 2005. Currently, Bauer Media spans over 80 influential brand names covering a diverse range ofinterests including heat – the must have weekly celebrity title, and such as Parkers, MATCH!, CARand Yours. Bauer Media is a sister company of H Bauer Publishing, the publisher of the UKs biggest TVlistings includingTake a Break and Bella.
  2. 2.  http://www.bauermedia.co.uk/magazine Bauer Media’s portfolio of influential media brands includes many of the best knownmagazines in the UK, which deliver excellent content to our audiences whenever, howeverand wherever they want. This provides an excellent platform for any business to reach theirtarget audience through an effective magazine advertising campaign. Their women’s portfolio covers a broad range of interests from celebrity, fashion, lifestyleand health with heat, delivering ‘must have’ celebrity news and gossip; to real life news andcelebrity stories with Closer. Also GRAZIA reveals life through the lens of fashion and bringsunadulterated glamour and designer fashion to its readers. more! delivers fortnightly glossto its readers. Top Santé is the market leading celebrity health and beauty title. Yours, Bauer Media’s lifestyle brand for 50+ women delivers ‘the read of your life’ everyfortnight. Bauer Media also publishes leading parenting titles, including Mother & Baby, andPregnancy & birth. Bauer Media also produces market-leading men’s lifestyle magazines with a 33% share ofthe sector. Their men’s portfolio is the most efficient and effective way of talking to all typesof men with FHM, the UK’s biggest men’s lifestyle media brand remaining the standardbearer in print, on line and overseas. The portfolio also includes Zoo, the fun and sexy men’sweekly. Bauer Medias magazines portfolio also has hugely successful specialist titles for peoplepassionate about their sport, cars, motorcycling and hobbies. The 35-magazine portfolioincludes Motorcycle News (MCN), Car, Digital Photo, Classic Cars, MATCH!, Angling Times,Golf World and Todays Golfer that talk directly to enthusiasts in their fields. Bauer also has the market leading music and entertainment titles, Q, Mojo andKERRANG! With Q harnessing the music and lifestyle audience, Mojo continuing its crusadefor timeless music and KERRANG! rocking its audience every week. Finally, Market-leadingmovie magazine Empire continues to excite with its record breaking covers.
  3. 3.  Bauer Media reaches over nineteen million UK adults across multiple media channels.They have more than eighty influential media brands spanning a wide range of interests,including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrangand 4Music. Kerrang! is a weekly UK Q is a monthly UK Mojo is a monthly UK published Rock published Rock/Metal published Classic Rock magazine with a magazine with a magazine with a circulation of 43,033. It circulation of 80,418. It circulation of 94,617. It is is devoted to Rock fans is devoted to devoted to Classic Rock with a core audience of Rock/Metal fans with a fans with a core audience young adults. core audience of adults. of adults.
  4. 4.  I believe Bauer Media would be the most appropriate publisher for mymusic magazine because:-They have experience with three other music magazines and thereforewould know the conventions and content that a successful music magazineneeds to contain to sell.- Not only are these magazines music magazines but they all conatinfeatures of the Rock genre and as that is my focus then they will also knowwhat a Rock magazine should contain to attract a target audience.- Also most of their music magazines have a core or feature audience ofyouth and as young people (16-20) are my core target audience then Bauerwould know exactly what my target audience prefers in a music magazine.- They are the biggest magazine publisher in the UK and cater for manydiverse interests.- They are supported by many other well known companies.- They have almost covered every type of target audience and so will knowa variety of preferences and successful features in not just a musicmagazine but a standard magazine.

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