Transcript of "Powerpoint Analysis of You Me At Six Kerrang! Edition"
The masthead – It is the same on every edition Header – This is again a chatty type phrase to Main image –it is of many Rock music artistsso it is easily recognised by regular buyers. It attract the readers and the exclamation mark and not just one to show there is varietyclearly stands out at the top of the page and it featuring in the magazine and so will attract auses a dramatic font style (from Dafont site). It draws even more attention to it. variety of people who are fans of several oris like broken glass to suggest rebellion which is just one of the artist featured. It will alsoassociated with rock and finally the attract a niche audience or those who don’texclamation mark makes it more dramatic as if usually buy it. Also this is a medium long shotto symbolise the sound of the glass breaking. of them all which suggests there t-shirts andBackground – the background is generally just facial appearances e.g. Hair colour beingwhite as there are that many other images and mainly black which is associated with Rock. Ascolour things going on, on the page it would they are all smiling this gives the connotationsmake it feel too crowded with a patterned of welcome to buyers. The outfits they arebackground so this then does not put people wearing are again mainly black/dark whichoff as sometimes too much going on can make has connotations of Rock and the girls t-shirtit hard for readers to focus on the magazine. stands out the most as it has a Rock typeRule of thirds – is the traditional layout of a phrase in bright white on it “ TO LIVE FASTmagazine but it looks more as if it uses a AND DIE PRETTY”. Finally, the jewellery thatrule of two but it adds interest to the target they wear, for example the nose piercing, tagaudience and the cluttered layout shows necklace and the man on the back left – blackthat the magazine is filled with content and ear piercing, relates to what people interestedalso relates to the stereotypical lifestyle of a in Rock would wear. All of this would thenRock star. interest those who are also Rock fans andFlasher – this automatically draws the dress in that way and those who aspire to bereaders focus to this part of the page; also like/dress like these on the front cover.the bright yellow and pink colours draw the Main Cover line/Sell line – it again informsfocus here as well. It also intrigues peopleto want to read more inside the magazine. the target audience of other Rock related bands (the ones in the main image)House style – the house style is consistent featuring in this issue and so if someand uses Rock related fonts to suit the people are a fan of them they will want togenre. It also uses the colours find out about them and so buy thePink, Yellow, White and Black which is quite magazine. It is also written in block blackinformal to relate to the target audience of capitals and black has connotations ofyouth and bright to stand out to be eyecatching to potential buyers. The colours Rock and it stands out.Pink and Yellow could also be arepresentation, of people who are Cover line – This is a sort of chatty typeinterested in Rock, and their lively, no fear phrase, that may relate more topersonalities. youth, which makes a potential buyer feelThe footer – this gives the information of other (mainly rock/punk) Barcode/date/issue/price – it is important on all as if they are being spoken to and thenmusic artists relating to the genre of the magazine, featuring in this magazines for them to sell sufficiently but is placed more involved which would encourageissue & so gives the impression there is a lot more to see inside the on the bottom right away from the main copy as it is them to buy it.magazine & that it is varied which then attracts more buyers. not as important to the genre of the magazine.
The target audience of this The methods used to attract themagazine are both male and target audience are:female but as these days bothgenders can be/are interestedRock/Punk and so will be All of their facial expressionsattracted to this magazine as as they are smiling whichboth female and male Rock connotes a welcoming vibeartists appear on this front cover. which is not the traditionalHowever, there are more male stereotype for people interestedRock artists on this cover as it in Rock e.g. It is normally morewas more known that males serious but this difference maywould be more interested in be influenced by the youthRock. today. The main age group that arelikely to be interested in thismagazine could be varied in age The music artists themselvesas Rock related artists vary in age and the style of them because itso may have varied fans. may attract Rock music fans whoHowever, the impression given aspire to be like them and forby this front cover is that the age example look like them.group would be young adults asmore lively colours and Also the general Housechatty, informal language like Style of the magazine, the“POP PUNK’S NOT DEAD” and soonly youth may relate to it and bold big eye catching writingunderstand to it and the lively and the Rebellion style of itcolours relates to their lively and bright colours, willpersonalities. automatically attract the The majority of the targetaudience may be students and on target audience as they willlittle or no wage so, although the straight away know it isKerrang magazine is £2.70 Kerrang magazine and theysuggesting it may be young adults may feel it will relate toon a small wage purchasing it, itis not too expensive like the themselves and theiraverage alternate magazine. personalities/interests.
The masthead - is again the Banner & Date - consistent banner saying “Kerrang! Contents”, at the Subheading & Summaries - There issame as on the title page just top, like on all Kerrang contents pages and the date and issue number is a subheading, always in block yellowin white; this shows a consistently featured. Plus they are in the contents house style colours. capitals on a blackconsistent house style with background, splitting pages intokeeping the colours within sections to make it easier for readersthe house style which then to follow. There is also a summary ofreinforces the brand identity. the pages under a brief heading toThe main image (& others) - it is intrigue the audience to read more. Itthe focus of the page suggesting is also always in black with the pagethe contents is mainly image led numbers in red on a whiteand there are a couple of background; therefore all of thesmaller images below it again colours used stick to the house stylereinforcing this. The ones below •Subscription - this is influencing the audience for the contents page.are edited to look like photos so to subscribe to Kerrang if they havent already.that they stand out more. The It does this by saying “K! SUSCRIBE” and as it isflasher is also repeated on this in capitals it is as if it is shouting out to peoplepage to emphasize the genre of and the exclamation mark puts even morethe magazine which is pressure onto the audience to join. Also thisRock/Punk. The 3rd image at the writing is written in the consistent house stylevery bottom is of the font from DaFont site. There are also details ofeditor, who has written the the phone number and price listed of theeditorial, which makes the advertisement to again engage the targetreaders feel more involved as audience to feel involved with the Kerrang andthey feel they know the editor its special offers/relations. The bright coloursand can recognise him, plus it is also stick to the house style and stand out tomore welcoming. attract attention.House style - there is an addedcolour of blue on the contents page Editorial - this sets the tone. For example thebut this could be so it is recognised text says “and what you’re holding in your hands”as the Kerrang contents page and so which is direct language creating a personal modecould be a consistent house style of of address and it is not too informal suggesting itthe contents page. The colours is targeted at people in their early 20’s/youngblack, pink , yellow and white all adults who relate to this type of speech/language.feature on this page which shows a Also at the end the editor has put his name “James” but it has not been typed, it has beenconsistent house style of kerrang, for signed which reinforces the personal feeling thisexample the word contents at the creates to the audience.top of the page is in bright yellow. Layout - this again uses an easy to follow layout; this time a rule of quarters. Also theLure - “Hello Readers” this text engages the target audience layout, like the front cover, appears cluttered and lively to suggest a lot is going on to suitas it uses direct language as if it is talking to them personally. the genre of Rock personalities. To attract the niche audience it is conveyed to.
Captions – there is a caption to each image Main headline/Lure - this is in black and red block capitals on a white Stand first - this is an introductionthat Kerrang! editor has written that adds background and so again suits the house style of double page spreads. The bit of information about the artistshumour and therefore will encourage readers exclamation mark adds drama to the headline by conveying it as important being interviewed so that if peopleto buy the next issue if they like the comments and attracting attention so it could be a lure for the target audience. Also the read this or recognise the artistsand kerrang! will eventually be recognised for bright red straight underneath the plain black immediately catches your eye they may be interested enough toits humour. This again emphasises that this so is a lure for the target audience making it seem more intriguing. It couldmagazine is informal and for younger read further on in the article. also be in bright red as it is a play on words to show that ‘BMTH’ star Oli isaudiences who will enjoy the humour. combining with ‘YMAS’ which will attract more people e.g. Fans from both By line - this is a credit for who the ‘YMAS’ and from ‘BMTH’. double page spread is by e.g. WhoMain Image – In this image, a the photographer of the image is.medium long shot of Josh This could again be just to advertiseFranceschi , from You Me At their magazine but in an effectiveSix, and Oli Sykes, from Bring way so that if people know who theMe The Horizon, are wearing photographer is it may intriguered and black coloured clothing them to buy other issues with thatthat fits in with the house style photographer in.and the colours of the clotheshave connotations of the Rock Flasher - there is also a flasher on theGenre. Also Josh’s facial double page spread, in bright red toexpression is quite welcoming catch attention, as it is and advertisement of Josh and Oliand jokey along with Oli’s facial appearing on next weeks Kerrang!expression suggesting the issue which then enticesmagazine is quite informal and readers, usual or not, who have readthat it is aimed at young adults this to buy next weeks wholeas they are a similar age to magazine just for to find out aboutthese artists and they may be You Me At Six and Bring Me Thethe ones that understand and Horizon Combined. Also there isrelate to this jokey another advertisement about ‘YMAS’atmosphere. new single reinforcing that they must be well recognised and known byColumns - there are 2 columns of Drop Capital - the people interested in Rock which alsoequal width so sticking to a consistent drop capital is 8 suggests these people will knowhouse style of. However, they slightly lines down; ‘YMAS’ are a regular feature inwrap around the images on the therefore sticking Kerrang!right, which take up a slightly larger to the house style Second lot of Images – these are generally of ‘YMAS’ and ‘BMTH’ and people involved with Kerrang!column as there are quite a few ofthem as well as the main image on the of Kerrang! Also it magazine meeting them which suggests the magazine is friendly and welcoming and it advertises the could lure you in people involved with Kerrang! making them more recognisable to readers. As ‘YMAS’ and ‘BMTH’left, connoting that the page is mainly as it is bright red are pictured in a lot of the images or the images involve them in some way it suggests that they areimage led (images are more popular to this genre of magazine and are easily recognised by regular readers and are at a highimportant) perhaps because they and bold so stands point of fame and so will attract a large audience. Also the images portray a jokey atmosphere ofknow their target audience prefers out and will ‘YMAS’ and ‘BMTH’ and Kerrang! again connoting an informal mode of address and suggesting it ismore images than text. attract attention. again aimed at young adults who will understand this humour well.
The article itself is basically about Kerrang!Travelling to New York to interview Josh Franceschifrom the famous Rock/Pop Punk band You Me At Sixand, guesting, Oli Sykes from the famous MetalCoreband Bring Me The Horizon whilst filming for You MeAt Six’s new video ‘Bite My Tongue’. The style of the article is written in quite ahumorous manner to suit the humorous personalitiesof the bands ‘YMAS’ and ‘BMTH’ and the nicheaudience it is directed at (the main group most likelyfrom the age of 16 – 20 and maybe up to middle 30’s).Also in the interview some swear words are usedsuggesting it is not appropriate for youngeraudiences. It is written in 2 equal sized columns consisting ofapproximately 250 words. This could be again to stickto the house style but also as only 2 columns are usedthis could be to ensure the target audience will not beput off by too much text. The main headline is dramatic as it uses a catchyplay on words “Sykes” to show that ‘BMTH’ star Oli iscombining with ‘YMAS’ which will attract more peoplee.g. Fans from both ‘YMAS’ and from ‘BMTH’. Also theexclamation mark adds extra drama to the headlineand gives off an excited atmosphere to the audience.Also the fact that Oli is appearing in Kerrang!reinforces that the genre of Kerrang! is Rock/Metal aswell as Pop Punk conveyed by ‘YMAS’.
Kerrang! is a UK based magazine The hiring of editor Paul Rees circa was in 2000 when the nu metal genre, featuringdevoted to Rock music. It has been bands like Limp Bizkit and Slipknot werepublished since June 6, 1981 when it becoming more popular. Rees then leftwas currently edited by Geoff Barton. Kerrang! and went on to edit Q magazine. Ashley Bird took over as editor from 2003 Angus Young from AC/DC was to 2005. However the magazines salesfeatured on Kerrang!s first front went quickly dropped in 2003 and so Paul Brannigan took over as editor in May 2005.cover. Kerrang! was originally In 2008, EMAP sold its consumer magazinelaunched as a monthly magazine but to current owner Bauer Media Group.as its popularity grew it became When Brannigan left Kerrang! in 2009published fortnightly and then in Nichola Browne was appointed editor. In1987 it was published weekly. April 2011 she also left Kerrang! And so former NME features editor and GamesMaster deputy editor James Kerrang! launched its own online McMahon was appointed as editor forwebsite in 2001 with the "rants and Kerrang! on 6 June 2011.raves" section being the mostpopular. Many other pages, on the During the 1980s and early 1990swebsite, were also considered to be Kerrang! featured many thrash and glam metal artists on its front cover, such aspopular but the number of users Slayer, Bon Jovi, Metallica and Venom butbegan to drop around 2005 as the later discarded them when grunge acts likenumber of people online decreased Nirvana rose to fame. Kerrang! is currentlyto as low as 10 when previously it known for featuring Rock/Punk artists on itshad been closer to 100 - front cover.http://www.kerrang.com/ Kerrang!’s target audience is a uni-sex audience interested in Rock but generally The circulation of the more the metal side of Rock. However, itmagazine, last noted Nov 2011, is could be mainly targeted at males ascurrently at 43,033. Rock/Metal is stereotypically associated with males.
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