Initial Introductory - Task One: Questions About Music Magazines Front Covers
1. Identify the features/characteristics they all have: Masthead - Main Image - Main Cover line & Cover lines - Rule of thirds Selling Lines - Date line - Consistent House Style e.g. Colour, layout. v
2. Why are these features present on all magazines? Why are they important?: They are present on all magazines because that is how many people can identify that it is amagazine because they have consistent characteristics and features. Masthead - It is important because it is a brand identity so is easily recognisable to aparticular magazines niche audience. Main Image - It is important because it is the main focus on a magazine and so if it is afamous icon, perhaps related to that music genre, it will attract the target audience or maybethose who do not usually buy the magazine; therefore, increasing potential buyers. Main Cover line/Cover lines - The main cover line identifies the main image usually inbright, bold letters and so is important as it is eye-catching. The Cover lines release insights intothe magazine such as “Win! Arctic Monkey Tickets” which is important as it draws people in andthen they feel they would like to buy the magazine to read the magazine further. Date line - This is important as it informs readers of whether they are reading/purchasing andup to date issue or not. The barcode and price is also essential for purchasers and sellers of amagazine. Rule of thirds - This is important as it is consistent and traditional to most magazinesbecause it makes the magazine easier to follow as using rule of thirds ensures that there is nottoo much crammed into a small space to make the magazine off putting. It is also important as itkeeps the magazine tidy and neat as something with less writing is more appealing to people. Selling line - Again this is important, in a similar way to cover lines, as they give insights thatdraw people in but more in the way of using slogan type phrases to catch peoples attention suchas”10 B.I.G. Secrets the film won’t tell” which will intrigue people, especially those interested inthis topic, to buy the magazine so they can find out more. Consistent House Style - This is important as it makes a magazine individual because by aparticular magazine using one house style it can make it identifiable from others to the targetaudience so they will know which issue they read last time so they can buy each issue.
3. List 5 differences between the magazines and account for these differences: 2. On Vibe and Billboard the 3. Q magazine has a lack of colour1. NME stands out as it is masthead is behind the image and style which connotes that more colourful and the whereas on the other it is more serious (it only uses style less serious due to magazines the image is black, red and white block the people’s in the main behind the masthead. This lettering) this could also be to could be because the person relate to the genre of the images facial expressions magazine as it may be . This could be because could be more well known and relate to the magazine targeted at older audiences this style relates to the well so people automatically who are more serious and it people in the main image know which magazine it is. It could be related to the type and their personalities. could also depend on what of people the magazine approach the magazine is interviews such as the person going for e.g. More serious so on the front cover as their the masthead could be in facial expression looks quite front of the image. serious. 5. NME magazine has two people on the front cover whereas 4. Vibe is not as informative as the other magazines have the others and so is only one person featuring on mainly image lead which the front cover. This could just could be because this be because they are a double suits their target act and the others are not. audience best. For However, it could also be to draw more audiences in; for example, their target example audiences who are a audience may be younger fan of both people or people as less young people like who are a fan of just one of to spend time reading or them and then drawing in are informed better by other people who are a fan of images. just the other person.
4. Take one of the magazine covers and say what type of music magazine it is. Provide at least 4 specific examples from the magazine that supports your claim that it belongs to this particular genre: - I believe the genre of this magazine is mainly Rock/Punk but I think depending on some artists featured in the magazine it can be varied in genre. These are some reasons that indicate this magazine is a Rock/Punk genre. NME Rock Riot is advertised As the Arctic Monkeys are and so the word “Rock” advertised and they are a automatically indicates Rock/Punk band it that this is a Rock genre connotes that this is again a magazine and the word Rock/Punk genre magazine. “Riot” relates to the Again supporting this is stereotypical behaviour that a rock band would not of people interested in necessarily be featured on a R&B magazine for example. Rock and again implies this is a Rock genre Under these two sub headings magazine. Also these there are words would not be enticers/summaries of what displayed on NME front is inside the magazine and cover if it was a pop they include the words magazine as a pop target “arena rock” and “changed audience would not want punk”. As the actual words are used this shows that this to buy this magazine with magazine can not be this feature on the page. mistaken for any other genre than rock as these An image of a guitar is feature on the front cover words would not be featured in a pop magazine and as a guitar is mainly related to and used for example. within Rock/Punk music it again implies that this magazine is of a Rock/Punk genre.
5. For the same magazine, say who you think the target audience is. Give reasons for your answers: I think the target audience of NME have a musical interest of Rock/Punk. This could be because they aspire to be like Rock music artists perhaps in the way that they dress and so they may dress by the influence of Rock music artists. I believe the target audience could be both male or female because NME features mainly Rock music related pages but there are not certain colours or language used to suggest one gender may be more interested than the other just people in general and so Rock music is, now more so (as Rock probably would have many years ago been more associated with males), suitable for both genders. I believe the age group most suited to the magazine would be younger audience because of the language used. For example, the word “sickest” has been used in one issue and so older people may not understand this term. If the audience is younger and as the price is an average price for a magazine but not really cheap (it costs £2.40) this may mean the social class of the audience is of student/college/teenage or young adult.