Analysis of Magazine Double Page Spreads

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Analysis of Magazine Double Page Spreads

  1. 1. • Main Headline – a text title that lures in an audience and defines an article.• Strap line/Cover line – a catch line/subheading giving an idea of what to expect within the magazine.• Drop capital – an initial letter of a paragraph that is larger than the rest of the text.• Copy – all of the text on the page.• Pull quote – a quotation from an article that is most commonly in a larger or more distinctive font.• Captions – a brief explanation relating to an article or an image.• Flasher – a section of text that is enlarged and especially focussed upon, placed within a shape to stand out.• Rule of thirds – an image or page that should be imagined to be divided into nine equal parts by two equally spaced horizontal lines and by two equally spaced vertical lines.• Main image and possibly smaller images – these could be medium close ups (a shot from the chest upwards), a close up (a shot of the head and shoulders to portray more detail), a medium shot (a shot of the hips upwards, capturing body language and some of the background also or a long shot (a shot of the whole scene).
  2. 2. Main headline/Lure: Bold and Black on a white Caption: Cosmopolitan Images: Images of fashion with a background to stand out and suit logo showing a main image of a woman (on the Cosmopolitan’s House style of white, pink and consistent house style left) implying that the page is black. It is also a catchy phrase using alliteration and convention of image led suiting Cosmopolitans and ellipsis to lure the reader in. Cosmo. target audience. Back grou nd: By line: Common Plain convention of a whiteQuotation marks: Attract magazine and suits soattention and keep in style of house style. thatthe house style and suit the texttarget audience. and imagStand First: Introduction of esarticle to gain interest of standreaders so they read further. outDrop Capital: Bright and itpink and goes to 6 is notlines down to suit overhouse style. Stands out crowto attract attention. ded. SuitsRule of thirds: housRepresents a econsistent house stylestyle and conventionof most magazines.(shown by blue lines)Flasher: Bright pink with white writing to suit Main article: article about fashion suited to Cosmopolitan’s house style of including fashionhouse style and stand out. Draws attention articles and it’s target audience. Two columns of equal width and length suggesting ato this feature of the article to gain interest. consistent house style with text size and font suitable for readers.
  3. 3. Although, Cosmopolitan had all of these important conventions of a magazineand the house style plus some of the topics could relate to our target audience,we didn’t choose to base our double page spread on cosmopolitan. This isbecause the common topics featured in this magazine are: sex, relationships,beauty, fashion and health and so documentaries or any other TV shows arenot commented on. We also chose not to use Cosmopolitan as a basis becauseit is stated that the magazine has a “presumed audience of white women”,therefore, the magazine may be too mature for our target audience ofteenagers aged 14 – 19 years. Background Information on Cosmopolitan:Cosmopolitan is an international magazine for women. It was first published in 1886 in theUnited States as a family magazine, was later transformed into a literary magazine andeventually became a womens magazine in the late 1960s. Cosmopolitan has 64 internationaleditions worldwide published in 35 languages with distribution in more than 100 countriesmaking Cosmopolitan the largest-selling young womens magazine in the world. Editor-in-Chief Joanna Coles[1] Categories Female Frequency monthly Also looking at the type of fashion that is Total circulation (2011) 3,032,211 (USA)[2] featured within the magazine it is clear that the magazine may be aimed at a 1886 (as a literary magazine) First issue 1965 (as a womens magazine) more mature audience of females to what Company Hearst Corporation we wanted. United States Country (other countries also available) I gathered all of my information from this Language English source: Website www.cosmopolitan.com http://en.wikipedia.org/wiki/Cosmopolitan_(magazine)
  4. 4. Caption: TV Times logo Drop Capital: goes down 4 lines to Stand first: an Background: a plain white and ‘Interview’ caption to show a consistent house style of insight into the back ground to let text and keep with TV Times house TV Times and a consistent article to engage images stand out and so style and a consistent magazine convention. In bold black readers so they the page is not over convention of a magazine. to stand out and attract attention. will read further. crowded. Suits house style. Rule of thirds: this magazine challenges the conventions of the rule of thirds ofImages: a main a4 mostimage is used to magazinesbalance out the text and insteadand smaller images useswith captions are quarters butused to attract this is still inattention. This keeps keepingto TV Times house with TVstyle. Times house style.Main headline/Lure: (shown bywhite on top of an black lines)image to stand outand suit TV TimesHouse style of white,blue and red. It is alsoa pun understoodprimarily by the Main Article: it is about Brian Cox’s new TV series on BBC2 called ‘Wonders of life’ suiting TVtarget audience to Times house style and target audience. It is in 4 equal width columns which is a consistentgain interest. house style feature. Sub-headings are also used as a consistent house style feature of TV Times.
  5. 5. Although, TV Times had all of these important conventions of a magazine and featured interviews of some TVshows, we didn’t choose to base our double page spread on TV Times. This is because we felt that the house styleand the type of topics, e.g. nature programmes, featured within the magazine did not suit our target audience.For example, we would not buy TV Times and so we thought neither would our target audience of 14 – 19 years. Background Information on TV Times:TV Times is a television listings magazine published in the United Kingdom by IPC Media, a subsidiary of Time Warner. TV Times currently publishes broadcast programming listings for all major television channels. Before 1991 it publishedlistings for ITV and (from 1982) Channel 4 only. Although every ITV region originally had its own version, there are nowfour. The magazine was launched in 1955, but became a national magazine only in 1968. Prior to 1968, several of theregional ITV companies - Westward Television, Scottish Television, Tyne Tees Television, Ulster Television, TWW andTeledu Cymru (and briefly WWN) - produced their own listings magazines. The Midlands originally had their ownedition of TV Times listing ATV and ABC programmes, but a separate listings magazine in the Midlands called TV Worldexisted from 1964-68 before TV Times went national. Until television listings were deregulated in 1991 the TV Timeswas the only place where complete weekly listings of ITV programmes could be published.Editor Ian AbbottCategories TV and Radio ListingsFrequency WeeklyCirculation 336,929First issue 22 September 1955Company IPC MediaCountry United KingdomBased in LondonLanguage EnglishWebsite www.whatsontv.co.uk
  6. 6. It is stated that “It is known for its access to television actors and their programmes” and “In 2006 it was refreshed for a more modern look, increasing its emphasis on big star interviews and soaps” meaning that these are the most featured topics within the magazine. This would not be a suitable basis for our dps as we are looking at reality TV and not dramas/soaps or actors.Also the fact that TV Times includes articles of Iprogrammes broadcast on BBC2 this may not be gatheredsuitable to base our dps on as BBC2 has adifferent target audience “of viewers aged 35-54” all of myto BBC3 , which we are broadcasting our informatidocumentary on which is included within our on fromarticle, as it is stated “BBC Three content ismodern, distinctive and relevant “ and has a this“core 16-34 year old target audience.” Also BBC2 source:broadcasts some different types of shows, whichare included within TV Times, to what BBC3 http://broadcasts meaning that this magazine would not en.wikisuit our target audience. Also the peopleinterviewed such as ’44 year old Brian Cox’ may pedia.onot be able to relate to our target audience as rg/wikimuch as teenagers, It states that “TV Times currently publishes broadcast programming listings for all major who we are /TVTim television channels” meaning it primarily consists of TV guides. This wouldn’t be relevant asincluding within our esmagazine, as Cox is we need more of a gossip magazine, rather than an informative magazine, of what is on TVnot as well known by in order to base our dps on and suit our target audience. Therefore, we didn’t want to use aor similar to our ge- traditional TV listings magazine. This may also not suit our target audience as with their useneration. of modern technology they would be able to view a TV guide on their TV.
  7. 7. Main headline/Lure: Black Stand first: an insight into Images: uses one main image on one side of an a5 and in capitals to stand out. the article to engage page. It is partly a graphic and so is perhaps more Background: Also it is a pun about readers so they will read informal/for a less mature audience, therefore, a plain white modern technology, social further. Also relates to suiting the target audience. There is less text than back ground networking site ‘Facebook’ target audience and their image suggesting a mainly image led page which to let text and and so will relate to target lifestyle situation. However, would suit the target audience. images stand audience. the use of ‘best friend’ is out and so not gender specific the page is suggesting the audience not over could also be males but crowded. primarily females. Suits house style. HouseDrop Capital: goes down 6 lines Style: useto show a consistent house style of theof Teen Vogue and a consistent coloursmagazine convention. In bold black,black to stand out and attract white andattention. Uses an informal font pink toto suit target audience of attract andteenagers. suit theRule of thirds: this magazine targetchallenges the conventions of audiencethe rule of thirds of mostmagazines and instead uses of,halves but this is still in primarily,keeping with Teen Vogue Teenhouse style. (shown by red Females.line). Also a consistentExtras: the page no. and date houseare on the far left, the websiteon the right, the creator of the style ofpage vertically on the right and a Teencaption of the image on the far Vogue.right page. These all show a Main Article: it is about falling for a best friend suiting Teen Vogue house style and target audience. It is in 2consistent house style. equal width columns which is a consistent house style feature. A font used to relate to target audience.
  8. 8. Double double Images: uses one main image central on the page to suggest an image led page to attract attention and so suits targetpage spread: this audience. A graphic is again used instead of a realistic image which could relate to teen vogues younger audience.article actually Pullextends over onto quotes:another two extractspages but as Teen fromVogue magazine is articlean A5 magazine it used tois equivalent to an gainA4 double page interestspread. This is andalso a consistent attracthouse style attention.feature of Teen Images:Vogue magazine. anotherDrop Capital: image thatmore drop capitals is ato signal new graphic,story/view within therefore,the article. relating to a youngerHouse Style: use of targetthe colours black audience.pink and white to Also thissuit target imageaudience but also would primarilyto suit the genre of relate tothe article. A females.consistent housestyle of TeenVogue. Main Article: it is about falling for a best friend suiting Teen Vogue houseRule of thirds: this also challenges the conventions of the rule of style and target audience. It is again in 2 equal width columns, athirds of most magazines and instead uses halves and again is still consistent house style feature of Teen Vogue, with again a font used toin keeping with Teen Vogue house style. (shown by red line). relate to target audience.
  9. 9. We chose to base our dps on dps’ from the magazine Teen Vogue because it had all of the important conventions of amagazine and the house style plus some of the topics could relate to our target audience. Therefore, we decided to baseour dps on teen vogue. This is because the common topics featured in this magazine are: fashion and celebrities and it isalso stated that the magazine “offers information about the latest entertainment and feature stories on current issuesand events”. Therefore, this would suit our target audience as it is current and suited to what they would want to readabout. Furthermore, the presumed audience for this magazine is said to be for “teenage girls” which is also why we choseto base our dps on this magazine as our target audience is the same and so this magazine style would relate to them. Background Information on Teen Vogue:“Teen Vogue magazine began as a version of Vogue magazine for teenage girls. The magazine is published ina smaller 6¾"x9" format, allowing it a unique cover size and more visibility on the front of a magazine sellingshelf, and some flexibility getting into a digest size slot at checkout stands. The magazine also has anassociated store concept called "The Haute Spot" based at The Westchester shopping center in Westchester,New York.”Editor-in-chief Amy AstleyCategories Teen magazineFrequency MonthlyPublisher Gina SandersTotal circulation (2011) 1,029,336First issue Gwen Stefani (February/March 2003)Company Condé Nast PublicationsCountry United StatesLanguage EnglishWebsite www.teenvogue.com
  10. 10. It is stated “the magazine follows the basic tenets ofteen magazines, although” [the magazine] “also featuresmore serious topics such as discussions about teenpregnancy.” This is another reason we chose to base ourdps on teen vogue as it discussed teen pregnancy whichis the basis of our documentary that will be featuredwithin our dps. Therefore, this magazine would suitwhat we are trying to convey and we now know thetopic of our dps would suit our target audience. Another thing that We also chose to base our dps on this magazine as made us decide to base after doing research we came across this in the article our dps on this analysed on the previous pages. This article is magazine was because commenting on an MTV reality TV show and, the house style is therefore, we knew this would be suitable for us as, suitable for our target although we are using BBC3 instead of MTV to audience, of females broadcast our documentary, they both broadcast aged 14-19 years, as it similar ‘teen pregnancy’ shows and so this would suit uses pink/red, white our target audience. Also the fact that the magazine and black which are looks at reality TV shows is suited to us as that is what colours stereotypically we are looking at also within our dps and again we related to females. know this would be suitable for our target audience. I gathered all of my information from this source: http://en.wikipedia.org/wiki/Teen_Vogue

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