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Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
Frogkick Capabilities
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Frogkick Capabilities

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  • 1. Custom Training Development Capabilities Frogkick, Inc. 3349 Route 138, Building C Suite F Wall, NJ USA 07719 (732) 681-1100 www.frogkick.com
  • 2. Introducing Frogkick <ul><li>What’s a Frogkick? </li></ul><ul><ul><li>Frogkick helps our clients implement effective change through customized performance improvement solutions </li></ul></ul><ul><ul><li>We are information architects who create innovative and creative programs, tools and resources that improve business results </li></ul></ul><ul><ul><li>We’ve made our mark by creating engaging, business-smart learning </li></ul></ul><ul><ul><ul><li>We are a development organization. We create for a living. </li></ul></ul></ul><ul><ul><ul><li>We deliver products and services that closely match our client’s needs </li></ul></ul></ul><ul><ul><ul><li>We only promise what we can deliver and we deliver as promised </li></ul></ul></ul><ul><li>Where the heck did the name “Frogkick” come from? </li></ul><ul><ul><li>Our name is inspired by the frogkick swim stroke with its implied sense of propulsion, forward movement and consistent progress </li></ul></ul><ul><ul><li>There wasn’t exactly a long line for the name when we created it… although it’s not like it was the only URL left. We could have had www.effectivelychangeyourcompanyusinginnovativeexperientiallearningtools.com … but in the end we decided that Frogkick was not only much shorter, but a lot more fun </li></ul></ul>
  • 3. Frogkick Creates Innovative Solutions <ul><li>Our programs incorporate various learning methods, including: </li></ul><ul><ul><li>eLearning </li></ul></ul><ul><ul><ul><li>Web-based training </li></ul></ul></ul><ul><ul><ul><li>Synchronous learning events and webcasts </li></ul></ul></ul><ul><ul><li>Instructor-facilitated programs </li></ul></ul><ul><ul><ul><li>Engaging workshops </li></ul></ul></ul><ul><ul><ul><li>PC-based Simulations </li></ul></ul></ul><ul><ul><ul><li>Work mats and game boards </li></ul></ul></ul><ul><ul><li>Electronic performance support systems, including </li></ul></ul><ul><ul><ul><li>Reference materials </li></ul></ul></ul><ul><ul><ul><li>Help systems and documentation </li></ul></ul></ul>From game boards… … to workshops … … to e-learning!
  • 4. Case Studies <ul><li>Specifically, we’re meeting our client’s needs in: </li></ul><ul><ul><li>Sales Effectiveness, including </li></ul></ul><ul><ul><ul><li>Industry orientation programs </li></ul></ul></ul><ul><ul><ul><li>Value articulation </li></ul></ul></ul><ul><ul><ul><li>Strategic selling </li></ul></ul></ul><ul><ul><li>Marketing-Related Programs, including: </li></ul></ul><ul><ul><ul><li>New product launches </li></ul></ul></ul><ul><ul><ul><li>Marketing education </li></ul></ul></ul><ul><ul><ul><li>Proposal development software </li></ul></ul></ul><ul><ul><li>Operations Training </li></ul></ul><ul><ul><ul><li>End-user training </li></ul></ul></ul><ul><ul><ul><li>Electronic performance support systems (EPSS) </li></ul></ul></ul><ul><ul><li>Financial Education, including: </li></ul></ul><ul><ul><ul><li>Business literacy </li></ul></ul></ul><ul><ul><ul><li>Financial planning </li></ul></ul></ul><ul><ul><ul><li>Business simulations </li></ul></ul></ul>
  • 5. Sales Effectiveness Industry Orientation Programs <ul><li>Industry Education e-Learning </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client’s market strategy based on a tightly targeted vertical industry </li></ul></ul></ul><ul><ul><ul><li>To be effective, sales force must understand pressures and priorities of their customer executives </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Blend a baseline understanding of industry fundamentals with clear direction on how to implement this in a productive sales relationship </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>We created a concise, easy-to-use program that was targeted specifically to meet the needs of salespeople serving the industry </li></ul></ul></ul><ul><ul><ul><li>The curriculum extends across three logical levels of progression: </li></ul></ul></ul><ul><ul><ul><ul><li>101: Industry Knowledge providing a web-based foundation of industry understanding </li></ul></ul></ul></ul><ul><ul><ul><ul><li>201: Applied Skills delivering a powerful combination of experience and application </li></ul></ul></ul></ul><ul><ul><ul><ul><li>301: Advanced Industry Programs for in-depth exploration of specific industry topics </li></ul></ul></ul></ul>
  • 6. Sales Effectiveness Value Articulation <ul><li>“ Selling the Value” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Clients faced considerable competitive pressures, resulting in margin degradation and eroding market share </li></ul></ul></ul><ul><ul><li>Program Goal, provide ability to: </li></ul></ul><ul><ul><ul><li>Find the Value </li></ul></ul></ul><ul><ul><ul><ul><li>Customer’s perspective </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Company’s bottom line contribution </li></ul></ul></ul></ul><ul><ul><ul><li>Measure the Value </li></ul></ul></ul><ul><ul><ul><ul><li>Building a business case </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Quantifying financial benefits </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Key measures of return </li></ul></ul></ul></ul><ul><ul><ul><li>Express the Value </li></ul></ul></ul><ul><ul><ul><ul><li>Creating a complete view </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Prioritizing your message </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Creating effective proposals (pictured) </li></ul></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Pre-course materials provided consistent foundation </li></ul></ul></ul><ul><ul><ul><li>Workshop gave learners a chance to work through the new skills in two cycles of application: </li></ul></ul></ul><ul><ul><ul><ul><li>PC-based Case Study </li></ul></ul></ul></ul><ul><ul><ul><ul><li>“ Live Deal” (real account) </li></ul></ul></ul></ul><ul><ul><ul><li>Full suite of software-based value measurement tools and templates (pictured) </li></ul></ul></ul><ul><ul><ul><li>Post-program “Booster Shots” served to reinforce and refine application of the new skills </li></ul></ul></ul>
  • 7. Sales Effectiveness Strategic Selling <ul><li>“ Partnership Selling Strategies” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Changing markets demand a more sophisticated orchestration of sales resources </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>First, account team behaviors must adjust to changing conditions </li></ul></ul></ul><ul><ul><ul><li>Secondly, must create a shared resource of contact and account info </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Create common Account Plan language and consistent way of sharing information in real-time </li></ul></ul></ul><ul><ul><ul><li>Simulate major account sales processes through workshop wrapped around customized, PC-based Case Study that hits three key perspectives: </li></ul></ul></ul><ul><ul><ul><ul><li>Business value </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Motivation styles </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Authority/influence models </li></ul></ul></ul></ul>
  • 8. Marketing New Product Launches <ul><li>“ BenchMark Advantage” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client introducing an advanced product/service capability to customers and the sales force needed a comprehensive view of how customers can use this new offering, as well as an understanding of the appropriate sales cycle and account plan </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Ensure that sales force could “hit the ground running” and cement sufficient customer support to launch pilot </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>We worked closely with client headquarters staff and additional external consulting resources to develop our contribution to the unified whole. Our support included: </li></ul></ul></ul><ul><ul><ul><ul><li>Day #1 of the two day product launch session </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Support in development of the marketing presentation (PowerPoint) </li></ul></ul></ul></ul><ul><ul><ul><li>Our portion of the program moved smoothly from the general to the specific, providing participants with: </li></ul></ul></ul><ul><ul><ul><ul><li>Foundational understanding of benchmarking as a business tool </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Clear view of member utility </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Analysis and articulation of the value proposition </li></ul></ul></ul></ul>
  • 9. Marketing Marketing Education <ul><li>“ Worldwide Marketing Curriculum” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client’s domain knowledge in marketing processes was undocumented… it was all basically “in the heads” of key personnel and not transferred to the rest of the organization in any systematic way </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>To develop specialized marketing skills and applied marketing thinking among marketing staff, as well as other professionals in finance and operations </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Integrated curriculum features two types of courses: </li></ul></ul></ul><ul><ul><ul><ul><li>Marketing Skills courses that address fundamental marketing issues applicable in any consumer environment </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Applied Marketing courses that focus on Card-specific business situations </li></ul></ul></ul></ul>
  • 10. Marketing Proposal Development Software <ul><li>“ Virtual Marketing Library” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Rapidly growing healthcare provider challenged by inconsistent quality in sales communication and market messages </li></ul></ul></ul><ul><ul><ul><li>Without a central repository of “best” sales and marketing communications, developing a response to a simple RFP ties up the sales team for nearly a week! </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Create an easy-to-use resource that speeds up document creation, while adding quality and uniformity to messages </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Developed a CD-ROM that included: </li></ul></ul></ul><ul><ul><ul><ul><li>Customer-ready “best practice” examples of every conceivable type of client communication </li></ul></ul></ul></ul><ul><ul><ul><ul><li>A simple check-the-box front-end Wizard that allowed users to: </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Determine type of communication desired (i.e. letter, presentation, RFP response, etc.) </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Choose from pre-existing objects and quickly assemble a document that is 80-85% of desired end-state </li></ul></ul></ul></ul></ul><ul><ul><ul><li>Provided incredible cost savings in document preparation time and competitive advantage through the delivery of enhanced market messages </li></ul></ul></ul>
  • 11. Operations Training End-User Training and EPSS <ul><li>“ Q.U.E.S.T.” (Quantum Users Electronic Support Tool) </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Implementation of a new database query system (Quantum) required staff to change the way they access information and construct marketing queries </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Provide extensive training on the new system and (more importantly) communicate “best practices” so that searches could be managed most effectively to serve internal customers </li></ul></ul></ul><ul><ul><li>Our solution blended introductory training with just-in-time support and knowledge management tools </li></ul></ul><ul><ul><ul><li>Learner-directed Multimedia Tutorial Space metaphor walks learners through various skills and tasks essential to constructing queries </li></ul></ul></ul><ul><ul><ul><li>On-line User’s Guide Lotus Notes guide provides clear and concise “How to” information on constructing queries, completing screens and interpreting results </li></ul></ul></ul><ul><ul><ul><li>Reference Tool Allows users to quickly and easily access detailed information about the system… includes a Bulletin Board to allows users to share information and user tips </li></ul></ul></ul>
  • 12. Financial Education Business Literacy <ul><li>“ Blueprint for Success” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Client felt their effectiveness was impaired by narrow decision-making within organizational silos </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>To provide the “big picture” of how the company moves forward, ensure that people see how their contributions affect larger outcomes </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>In a ½-day workshop we created a WorkMat table game that allowed small groups to work through multiple case scenarios and tangibly see both the operating flows and the financial results of varied business activities </li></ul></ul></ul><ul><ul><ul><li>The learning was consolidated at the end of the session to ensure that participants could express clear linkages between their business unit’s responsibilities and the company’s overall performance </li></ul></ul></ul>
  • 13. Financial Education Financial Planning <ul><li>“ Financial Balance: Present Needs, Future Goals” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>Leading financial planning organization developed a market strategy to provide financial planning services to broad employee base </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Despite potentially dry nature of the material, provide an engaging and involving program that effectively balanced open communications with an individual’s need for discrete support on personal financial matters. </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>Project team supported the initiative from two perspectives: </li></ul></ul></ul><ul><ul><ul><ul><li>Marketing and sales strategy </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Development of program offerings for client employees </li></ul></ul></ul></ul><ul><ul><ul><li>We created an absorbing and interactive seminar that got to the heart of personal financial planning, including: </li></ul></ul></ul><ul><ul><ul><ul><li>Goal setting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Risk tolerance </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Asset allocation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Investment alternatives </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Tax considerations </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Inflation </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Estate planning considerations </li></ul></ul></ul></ul><ul><li>  </li></ul>
  • 14. Financial Education Business Simulations <ul><li>“ Managing a Card Business” </li></ul><ul><ul><li>Business Need </li></ul></ul><ul><ul><ul><li>One client wanted to expand on the base of business literacy in order to deliver a more sophisticated and meaningful program for managers and executives </li></ul></ul></ul><ul><ul><li>Program Goal </li></ul></ul><ul><ul><ul><li>Model the complex dynamics of the Card business in a learning environment that provides an experiential understanding of alternative strategies, varied business levers and the trade-offs and implications associated with multiple business decisions </li></ul></ul></ul><ul><ul><li>Our Solution </li></ul></ul><ul><ul><ul><li>We developed a comprehensive PC-based Simulation of Card Issuance that addressed the business from end-to-end </li></ul></ul></ul><ul><ul><ul><ul><li>Strategy development </li></ul></ul></ul></ul><ul><ul><ul><ul><li>New account acquisition </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Deposit gathering and securitization </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Risk management </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Operations </li></ul></ul></ul></ul>
  • 15. Why Pick Frogkick? <ul><li>Why choose Frogkick as a contributor to your initiatives? </li></ul><ul><ul><li>Our approach is effective </li></ul></ul><ul><ul><li>You can rely on us to deliver as promised </li></ul></ul><ul><li>Our approach is effective, we are learning designers with business expertise </li></ul><ul><ul><li>Our learning programs are engaging and valuable… featuring a five-step learner-centered design </li></ul></ul><ul><ul><ul><li>Create interest </li></ul></ul></ul><ul><ul><ul><li>Provide information in easy-to-digest chunks </li></ul></ul></ul><ul><ul><ul><li>Allow time for processing </li></ul></ul></ul><ul><ul><ul><li>Create conclusion, resolution </li></ul></ul></ul><ul><ul><ul><li>Synthesize by focusing on application of the information </li></ul></ul></ul><ul><ul><li>We will think through your issues from end-to-end </li></ul></ul><ul><ul><ul><li>Establishing a base of sound learning… </li></ul></ul></ul><ul><ul><ul><li>… while focusing on the critical success factors that will ensure effective implementation </li></ul></ul></ul><ul><ul><li>Our work will focus on reflecting your distinct go-to-market strategy and business imperatives </li></ul></ul>
  • 16. Why Pick Frogkick? (cont’d) <ul><li>You can rely on us to deliver as promised </li></ul><ul><ul><li>We have a track record of high-quality (and on-time) delivery </li></ul></ul><ul><ul><li>For over 25 years, our consultants have developed and delivered a wide variety of both proprietary and customized learning programs for clients including: </li></ul></ul><ul><ul><ul><li>American Express </li></ul></ul></ul><ul><ul><ul><li>Diebold </li></ul></ul></ul><ul><ul><ul><li>GE </li></ul></ul></ul><ul><ul><ul><li>Hewlett Packard </li></ul></ul></ul><ul><ul><ul><li>IBM </li></ul></ul></ul><ul><ul><ul><li>MasterCard </li></ul></ul></ul><ul><ul><ul><li>NCR </li></ul></ul></ul><ul><ul><ul><li>Siemens </li></ul></ul></ul><ul><ul><ul><li>Unisys, and many more </li></ul></ul></ul>

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