Enhance Your Teams Creative Abilities

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  • © SAMA 42nd Annual Conference 2006
  • Enhance Your Teams Creative Abilities

    1. 1. Enhance Your Team's Creative Abilities to Develop Innovative Sales Solutions
    2. 2. “ Bring me new solutions that Create competitive advantage!”
    3. 3. Session Objectives 1. Understand framework underlying the “Creative Process” 2. Use framework to ignite sales team and focus on value creation opportunities 3. Develop systems and processes to capture creative solutions
    4. 4. Testing “The Wisdom of Crowds” <ul><li>Predict # of Items </li></ul><ul><li>Write estimate on back of your business card </li></ul><ul><li>We’re not saving your info </li></ul><ul><ul><li>We’ll dispose of cards after session </li></ul></ul><ul><li>$100 Cash Prize for Closest Estimate(s) </li></ul>
    5. 5.
    6. 6. Customer’s Expectations? Courtesy of Apple
    7. 7. Customer’s Expectations? (cont’d) <ul><li>Customer Experience </li></ul><ul><li>Delivery Model </li></ul><ul><li>Unique Operations and Processes </li></ul><ul><li>Performance Enhancements </li></ul><ul><li>On-Going Service </li></ul><ul><li>Complementary Partnerships </li></ul><ul><li>Market Channels </li></ul>Courtesy of Apple
    8. 8. Business Value of Creativity?
    9. 9. Model for the Creative Process
    10. 10. Model for the Creative Process <ul><li>R.O.M.E. “Wasn’t Built in a Day” (so sorry!) </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Observe </li></ul></ul><ul><ul><li>Mix </li></ul></ul><ul><ul><li>Experiment </li></ul></ul>
    11. 11. Model for the Creative Process Research
    12. 12. Model for the Creative Process Observe
    13. 13. Model for the Creative Process Mix
    14. 14. Model for the Creative Process Experiment
    15. 15. Tune-Up Your Personal Creativity
    16. 16. Tune-Up Your Personal Creativity <ul><li>Techniques to Address a Problem </li></ul><ul><ul><li>Oxygenate Your Water </li></ul></ul><ul><ul><li>Get Inside the Flow </li></ul></ul><ul><ul><li>Hmmm, this Looks Like… </li></ul></ul><ul><ul><li>Mash It Up </li></ul></ul><ul><ul><li>Imagineer the Outcomes </li></ul></ul>
    17. 17. Tune-Up Your Personal Creativity Oxygenate Your Water
    18. 18. Tune-Up Your Personal Creativity Oxygenate Your Water (cont’d) Publication Frequency
    19. 19. Tune-Up Your Personal Creativity Oxygenate Your Water (cont’d)
    20. 20. Tune-Up Your Personal Creativity Get Inside the Flow
    21. 21. Tune-Up Your Personal Creativity Get Inside the Flow (cont’d)
    22. 22. Hmmm, this Looks Like…
    23. 23. Tune-Up Your Personal Creativity Hmmm, this Looks Like… (cont’d) [ ??? ]
    24. 24. Tune-Up Your Personal Creativity Hmmm, this Looks Like… (cont’d) [ Your World Here ] [ ??? ]
    25. 25. Tune-Up Your Personal Creativity Mash It Up
    26. 26. Tune-Up Your Personal Creativity Mash It Up (cont’d)
    27. 27. Tune-Up Your Personal Creativity Imagineer the Outcomes  Magazine and Cover  Headline  Storyline  Sidebar  Photographs
    28. 28. Tune-Up Your Personal Creativity Imagineer the Outcomes (cont’d) Used with the permission of BAI Banking Strategies magazine published by BAI. © 2006. All rights reserved.
    29. 29. No One is as Smart as Everyone
    30. 30. No One is as Smart as Everyone <ul><li>Leveraging Group Intelligence </li></ul><ul><ul><li>Critical Success Factors </li></ul></ul><ul><ul><li>Quality Brainstorming </li></ul></ul><ul><ul><li>Prediction Markets </li></ul></ul>
    31. 31. No One is as Smart as Everyone Critical Success Factors <ul><li>Diversity of opinion </li></ul><ul><li>Specialized independence </li></ul><ul><li>Decentralized local knowledge </li></ul><ul><li>Method for aggregation </li></ul>
    32. 32. No One is as Smart as Everyone Quality Brainstorming <ul><li>Do </li></ul><ul><ul><li>Make this a natural and frequent part of the way you do business </li></ul></ul><ul><ul><li>Start with a crisp problem statement </li></ul></ul><ul><ul><li>Pre-assign different research or experiences </li></ul></ul><ul><ul><li>Focus on short :45 bursts </li></ul></ul><ul><li>Don’t </li></ul><ul><ul><li>Critique ideas </li></ul></ul><ul><ul><li>Interfere with the flow </li></ul></ul>
    33. 33. No One is as Smart as Everyone Prediction Markets www.intrade.com
    34. 34. No One is as Smart as Everyone Prediction Markets (cont’d) http://weforum.newsfutures.com
    35. 35. No One is as Smart as Everyone Prediction Markets (cont’d)
    36. 36. No One is as Smart as Everyone Prediction Markets (cont’d) http://us.newsfutures.com
    37. 37. Creative Leadership
    38. 38. Creative Leadership <ul><li>Changing the Organizational DNA </li></ul><ul><ul><li>It Starts with Hiring Models </li></ul></ul><ul><ul><li>3 Steps to “Climate of Innovation” </li></ul></ul>
    39. 39. Creative Leadership It Starts with Hiring Models T
    40. 40. Creative Leadership 3 Steps to “Climate of Innovation”
    41. 41. Creative Leadership 3 Steps to “Climate of Innovation” Sales Team R&D Customers Systems Your Creative Constellation Suppliers Marketing
    42. 42. Creative Leadership 3 Steps to “Climate of Innovation” <ul><li>Be Careful of “Un-Wisdom” </li></ul><ul><li>Success Requires a Two-Step Process </li></ul><ul><ul><li>Liberal policy to encourage many contributions </li></ul></ul><ul><ul><li>Restrictive policy to stabilize in preparation for release </li></ul></ul>
    43. 43. Creative Leadership 3 Steps to “Climate of Innovation” http://www.frogkick.com
    44. 44. “ Hey, no one else brings us that kind of thinking.” Nice job!

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