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  • © SAMA 42nd Annual Conference 2006

Enhance Your Teams Creative Abilities Enhance Your Teams Creative Abilities Presentation Transcript

  • Enhance Your Team's Creative Abilities to Develop Innovative Sales Solutions
  • “ Bring me new solutions that Create competitive advantage!”
  • Session Objectives 1. Understand framework underlying the “Creative Process” 2. Use framework to ignite sales team and focus on value creation opportunities 3. Develop systems and processes to capture creative solutions
  • Testing “The Wisdom of Crowds”
    • Predict # of Items
    • Write estimate on back of your business card
    • We’re not saving your info
      • We’ll dispose of cards after session
    • $100 Cash Prize for Closest Estimate(s)
  • Customer’s Expectations? Courtesy of Apple
  • Customer’s Expectations? (cont’d)
    • Customer Experience
    • Delivery Model
    • Unique Operations and Processes
    • Performance Enhancements
    • On-Going Service
    • Complementary Partnerships
    • Market Channels
    Courtesy of Apple
  • Business Value of Creativity?
  • Model for the Creative Process
  • Model for the Creative Process
    • R.O.M.E. “Wasn’t Built in a Day” (so sorry!)
      • Research
      • Observe
      • Mix
      • Experiment
  • Model for the Creative Process Research
  • Model for the Creative Process Observe
  • Model for the Creative Process Mix
  • Model for the Creative Process Experiment
  • Tune-Up Your Personal Creativity
  • Tune-Up Your Personal Creativity
    • Techniques to Address a Problem
      • Oxygenate Your Water
      • Get Inside the Flow
      • Hmmm, this Looks Like…
      • Mash It Up
      • Imagineer the Outcomes
  • Tune-Up Your Personal Creativity Oxygenate Your Water
  • Tune-Up Your Personal Creativity Oxygenate Your Water (cont’d) Publication Frequency
  • Tune-Up Your Personal Creativity Oxygenate Your Water (cont’d)
  • Tune-Up Your Personal Creativity Get Inside the Flow
  • Tune-Up Your Personal Creativity Get Inside the Flow (cont’d)
  • Hmmm, this Looks Like…
  • Tune-Up Your Personal Creativity Hmmm, this Looks Like… (cont’d) [ ??? ]
  • Tune-Up Your Personal Creativity Hmmm, this Looks Like… (cont’d) [ Your World Here ] [ ??? ]
  • Tune-Up Your Personal Creativity Mash It Up
  • Tune-Up Your Personal Creativity Mash It Up (cont’d)
  • Tune-Up Your Personal Creativity Imagineer the Outcomes  Magazine and Cover  Headline  Storyline  Sidebar  Photographs
  • Tune-Up Your Personal Creativity Imagineer the Outcomes (cont’d) Used with the permission of BAI Banking Strategies magazine published by BAI. © 2006. All rights reserved.
  • No One is as Smart as Everyone
  • No One is as Smart as Everyone
    • Leveraging Group Intelligence
      • Critical Success Factors
      • Quality Brainstorming
      • Prediction Markets
  • No One is as Smart as Everyone Critical Success Factors
    • Diversity of opinion
    • Specialized independence
    • Decentralized local knowledge
    • Method for aggregation
  • No One is as Smart as Everyone Quality Brainstorming
    • Do
      • Make this a natural and frequent part of the way you do business
      • Start with a crisp problem statement
      • Pre-assign different research or experiences
      • Focus on short :45 bursts
    • Don’t
      • Critique ideas
      • Interfere with the flow
  • No One is as Smart as Everyone Prediction Markets www.intrade.com
  • No One is as Smart as Everyone Prediction Markets (cont’d) http://weforum.newsfutures.com
  • No One is as Smart as Everyone Prediction Markets (cont’d)
  • No One is as Smart as Everyone Prediction Markets (cont’d) http://us.newsfutures.com
  • Creative Leadership
  • Creative Leadership
    • Changing the Organizational DNA
      • It Starts with Hiring Models
      • 3 Steps to “Climate of Innovation”
  • Creative Leadership It Starts with Hiring Models T
  • Creative Leadership 3 Steps to “Climate of Innovation”
  • Creative Leadership 3 Steps to “Climate of Innovation” Sales Team R&D Customers Systems Your Creative Constellation Suppliers Marketing
  • Creative Leadership 3 Steps to “Climate of Innovation”
    • Be Careful of “Un-Wisdom”
    • Success Requires a Two-Step Process
      • Liberal policy to encourage many contributions
      • Restrictive policy to stabilize in preparation for release
  • Creative Leadership 3 Steps to “Climate of Innovation” http://www.frogkick.com
  • “ Hey, no one else brings us that kind of thinking.” Nice job!