Meeting the demands of next generation fans with a wireless network
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Meeting the demands of next generation fans with a wireless network

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A decade ago, wireless networks were just beginning to appear on a widespread basis. Getting a connection anywhere, anytime was a far-fetched proposition. With the social media and mobile device ...

A decade ago, wireless networks were just beginning to appear on a widespread basis. Getting a connection anywhere, anytime was a far-fetched proposition. With the social media and mobile device proliferation, wireless networks are now seen as a necessity not a possibility. Solving the challenges of insufficient wireless connectivity, Cisco has innovated wireless technology to now extend real-time, reliable access to applications and services to mobile devices. This presentation goes into more detail regarding the solutions available from GGR Communications.

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Meeting the demands of next generation fans with a wireless network Meeting the demands of next generation fans with a wireless network Presentation Transcript

  • Meeting the needs of next generation fans and business operations through the deployment of a Wireless Network UKVMA 23rd July 2013 The O2 Arena Presenter: Richard Williams
  • Agenda Introduction to GGR Communications Transforming Technology Trends New Business, User and Operational Needs An Introduction to Wireless Networks Case Study: Cheltenham Festival Summary
  • GGR Communications • • • • • • • Formed in 1994 Now part of GGR Communications Group structure Cisco Premier Partner for 12 years Specialisations in Wireless LAN, Unified Communications and Security Led by Double CCIE Managing Director Privately Owned, Cash Rich, Debt Free ISO 9001 Quality Accredited
  • Social Media and Mobile Device Proliferation By 2015, there will 7.1 billion devices on earth The average user has up to three mobile devices Mobile video traffic will grow 35fold from 2010 to 2015 YouTube has 1 billion unique monthly visitors and 6 billion hours of videos are watched every month 500 million photos are shared and uploaded per day on social media sites 16BN photos shared on Instagram Daily active users have reached 665 million Monthly active users have passed 1.1 billion for the first time 21% of the world’s internet population are using Twitter every month 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. 70% of mobile professionals will conduct their work on personal smart devices by 2018 Over the past 25 years, the digital revolution has changed the way we work and play almost beyond recognition. Yet the smart, interconnected world we live in now is still neither as smart, nor as connected, as we would like it to be.
  • Changing Needs Meeting the demands of a new generation of fans Fans want to share their experiences and interact with their friends and the global fan community on social media sites while they’re at the event, not after. Business Needs are changing Businesses need to simplify operations whilst reducing expenses and support a larger number of devices. Operational Needs Increasing Ticketing and scanning devices now rely on a wireless network, photography and press are sending larger files and security needs are increasing at large events.
  • Wireless is now a necessity not a possibility A decade ago, wireless networks were just beginning to appear on a widespread basis. Getting a connection anywhere, anytime was a farfetched proposition. With the social media and mobile device proliferation, wireless networks are now seen as a necessity not a possibility Solving the challenges of insufficient wireless connectivity, Cisco has innovated wireless technology to now extend real-time, reliable access to applications and services to mobile devices.
  • Cheltenham Festival How a wireless network solution transformed the biggest horseracing event in the UK Climax of the Jump racing season and the biggest week of horseracing 230,000 spectators over the four days 5,000 staff for the festival 75,000 spectators on Gold Cup Day 27 races £150M in bets placed
  • Wireless Airspace Usage Neighbouring businesses Other 2.4G spectrum users Ticketing and Scanning Press Sponsored Free Public Wi-Fi Security & Police Hospitality BBC/Channel 4 On course bookmakers Ad Hoc wireless devices Individual Sponsors requirements TOTE
  • Cheltenham Festival Wireless Needs Complete Airspace Management Detection of Rogue Access Points Free Public Wi-Fi Reliable and Scalable Network Branded Wi-Fi for sponsors Capture of data Bandwidth Management Increased Revenue
  • The Solution for Cheltenham Festival Cisco Wireless LAN Controller • Complete airspace management through once central system • Creates a reliable and scalable network • Flexibility to configure wireless policy, management, or security settings at any time through centralized provisioning and management • Faster response to business needs • Wireless intrusion prevention system capabilities • Network-wide quality of service for voice and video • Bandwidth management to prioritise traffic This addressed and achieved all the Jockey Club’s requirements for Cheltenham Festival
  • Wireless Access Points at Cheltenham The Grandstand Hospitality Tents Security Office 60 Cisco Access Points Across the Venue Turnstiles and Ticketing Restaurants and Bars Centaur Hall Private Boxes Press Room
  • IT/Technical Benefits
  • End User Benefits Enhancing the end user experience… Use of free public Wi-Fi Public Wi-Fi available throughout the racecourse Reliable mobile connectivity No downtime during the 2013 Cheltenham Event Share the experience Access to social media sites to share experience, updates and pictures Access to online betting provided by sponsors Sponsors could create access to betting portals on certain areas of the Wi-Fi
  • Business Benefits Increased revenue Attracting other events to increase revenue outside of the main racing days. Retail Opportunities Promote merchandise sales through shop website Strengthened relations with sponsors Branded messaging and data capture Tailored Advertising Tailored messaging to select audiences Collecting Marketing Data Collect users information through the login phase of the public Wi-Fi offering Create competitive advantage Giving your fans the best experience to enjoy every event
  • Operational Benefits Photography and Press Photographers and press were able to send large files, instantly across the wireless network back to their HQ for instant release. Bandwidth managed by WLC and onsite support from GGR. New bandwidth requirements – 30Mb internet with ability to flex to 100Mb Ticketing and Scanning Higher reliability physical access control with minimal downtime Police and Security Access to the wireless network in allocated security areas
  • Summary • Changing technology trends have changed end user, business and operational demands • Wireless networks are now a necessity not a possibility • Solution: Wireless LAN Controller • Benefits include: – – – – Enhancing end user experience Increasing revenue and competitive advantage Simplified Management Reliable physical access control