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GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
GBSA Online Marketing
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GBSA Online Marketing

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Transcript

  • 1. Methodology for Developing a Dynamic Online Marketing Program presented to     Traffic + Conversions = $
  • 2. <ul><li>Key Objectives : </li></ul><ul><li>  </li></ul><ul><ul><li>market research </li></ul></ul><ul><li>  </li></ul><ul><ul><li>traffic to content </li></ul></ul><ul><li>  </li></ul><ul><ul><li>convert leads </li></ul></ul>
  • 3. <ul><li>Market Research </li></ul><ul><li>  </li></ul><ul><ul><li>envision future </li></ul></ul><ul><ul><li>develop goals and </li></ul></ul><ul><li>      action plans </li></ul><ul><ul><li>keyword research </li></ul></ul><ul><ul><li>buyer personas </li></ul></ul><ul><ul><li>content development  </li></ul></ul><ul><ul><li>promotion planning </li></ul></ul>
  • 4. <ul><li>Market Research Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Google Keyword Tool </li></ul></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Quantcast </li></ul></ul><ul><ul><li>Compete </li></ul></ul><ul><ul><li>YouTube Insites for Audience   </li></ul></ul><ul><ul><li>eHow </li></ul></ul>
  • 5. Market Research Examples  
  • 6. Market Research Examples  
  • 7. Market Research Examples  
  • 8. Market Research Examples  
  • 9. <ul><li>Traffic to Content  </li></ul><ul><li>Traffic Sources </li></ul><ul><li>  </li></ul><ul><ul><li>drive traffic from  </li></ul></ul><ul><li>&quot;high authority&quot; sites </li></ul><ul><li>to squeeze page </li></ul><ul><ul><li>opt-in is exchanged </li></ul></ul><ul><li>for content </li></ul><ul><ul><li>use autoresponders </li></ul></ul><ul><li>to build lists </li></ul>
  • 10. <ul><li>Traffic to Content </li></ul><ul><li>Content Types </li></ul><ul><li>  </li></ul><ul><ul><li>  email </li></ul></ul><ul><ul><li>webinars </li></ul></ul><ul><ul><li>multimedia </li></ul></ul><ul><ul><li>white papers </li></ul></ul><ul><ul><li>newsletters </li></ul></ul><ul><ul><li>social media </li></ul></ul><ul><ul><li>forums </li></ul></ul>
  • 11. Traffic to Content Examples  
  • 12. Traffic to Content Examples  
  • 13. Traffic to Content Examples  
  • 14. Traffic to Content Examples  
  • 15. <ul><li>Convert Leads </li></ul><ul><li>  </li></ul><ul><ul><li>  marketing automation </li></ul></ul><ul><li>  </li></ul><ul><ul><li>segmentation </li></ul></ul><ul><li>  </li></ul><ul><ul><li>lead scoring </li></ul></ul><ul><li>  </li></ul><ul><ul><li>lead nurturing </li></ul></ul><ul><li>  </li></ul><ul><ul><li>metrics and analysis </li></ul></ul>
  • 16. <ul><li>Convert Leads - Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Posterous, Squidoo </li></ul></ul><ul><ul><ul><li>marketing automation </li></ul></ul></ul><ul><ul><li>Aweber, Mailchimp </li></ul></ul><ul><ul><ul><li>list segmentation, lead scoring & nurturing </li></ul></ul></ul><ul><ul><li>Google Analytics  </li></ul></ul><ul><ul><ul><li>web site metrics </li></ul></ul></ul>
  • 17. <ul><li>Convert Leads - Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Posterous </li></ul></ul><ul><ul><ul><li>marketing automation </li></ul></ul></ul>
  • 18. <ul><li>Convert Leads - Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Mailchimp </li></ul></ul><ul><ul><ul><li>list segmentation, lead scoring & nurturing </li></ul></ul></ul>
  • 19. <ul><li>Convert Leads </li></ul><ul><li>Resouces </li></ul><ul><li>  </li></ul><ul><ul><li>web site metrics </li></ul></ul><ul><li>GBSA Google  </li></ul><ul><li>Analytics Account </li></ul><ul><li>  </li></ul>

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