Methodology for Developing a   Dynamic Online Marketing Program presented to       Traffic + Conversions = $
<ul><li>Key Objectives : </li></ul><ul><li>  </li></ul><ul><ul><li>market research </li></ul></ul><ul><li>  </li></ul><ul>...
<ul><li>Market Research </li></ul><ul><li>  </li></ul><ul><ul><li>envision future  </li></ul></ul><ul><ul><li>develop goal...
<ul><li>Market Research  Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Goog...
Market Research  Examples  
Market Research  Examples  
Market Research  Examples  
Market Research  Examples  
<ul><li>Traffic to Content  </li></ul><ul><li>Traffic Sources </li></ul><ul><li>  </li></ul><ul><ul><li>drive traffic from...
<ul><li>Traffic to Content </li></ul><ul><li>Content Types </li></ul><ul><li>  </li></ul><ul><ul><li>  email </li></ul></u...
Traffic to Content  Examples  
Traffic to Content Examples  
Traffic to Content  Examples  
Traffic to Content  Examples  
<ul><li>Convert Leads </li></ul><ul><li>  </li></ul><ul><ul><li>  marketing automation </li></ul></ul><ul><li>  </li></ul>...
<ul><li>Convert Leads  -  Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Posterous, Squidoo </li></ul></ul><ul><ul><u...
<ul><li>Convert Leads -  Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Posterous </li></ul></ul><ul><ul><ul><li>mark...
<ul><li>Convert Leads -  Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Mailchimp </li></ul></ul><ul><ul><ul><li>list...
<ul><li>Convert Leads </li></ul><ul><li>Resouces </li></ul><ul><li>  </li></ul><ul><ul><li>web site metrics </li></ul></ul...
Upcoming SlideShare
Loading in …5
×

GBSA Online Marketing

370 views
335 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
370
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

GBSA Online Marketing

  1. 1. Methodology for Developing a Dynamic Online Marketing Program presented to     Traffic + Conversions = $
  2. 2. <ul><li>Key Objectives : </li></ul><ul><li>  </li></ul><ul><ul><li>market research </li></ul></ul><ul><li>  </li></ul><ul><ul><li>traffic to content </li></ul></ul><ul><li>  </li></ul><ul><ul><li>convert leads </li></ul></ul>
  3. 3. <ul><li>Market Research </li></ul><ul><li>  </li></ul><ul><ul><li>envision future </li></ul></ul><ul><ul><li>develop goals and </li></ul></ul><ul><li>      action plans </li></ul><ul><ul><li>keyword research </li></ul></ul><ul><ul><li>buyer personas </li></ul></ul><ul><ul><li>content development  </li></ul></ul><ul><ul><li>promotion planning </li></ul></ul>
  4. 4. <ul><li>Market Research Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Google Alerts </li></ul></ul><ul><ul><li>Google Keyword Tool </li></ul></ul><ul><ul><li>Google Docs </li></ul></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>Quantcast </li></ul></ul><ul><ul><li>Compete </li></ul></ul><ul><ul><li>YouTube Insites for Audience   </li></ul></ul><ul><ul><li>eHow </li></ul></ul>
  5. 5. Market Research Examples  
  6. 6. Market Research Examples  
  7. 7. Market Research Examples  
  8. 8. Market Research Examples  
  9. 9. <ul><li>Traffic to Content  </li></ul><ul><li>Traffic Sources </li></ul><ul><li>  </li></ul><ul><ul><li>drive traffic from  </li></ul></ul><ul><li>&quot;high authority&quot; sites </li></ul><ul><li>to squeeze page </li></ul><ul><ul><li>opt-in is exchanged </li></ul></ul><ul><li>for content </li></ul><ul><ul><li>use autoresponders </li></ul></ul><ul><li>to build lists </li></ul>
  10. 10. <ul><li>Traffic to Content </li></ul><ul><li>Content Types </li></ul><ul><li>  </li></ul><ul><ul><li>  email </li></ul></ul><ul><ul><li>webinars </li></ul></ul><ul><ul><li>multimedia </li></ul></ul><ul><ul><li>white papers </li></ul></ul><ul><ul><li>newsletters </li></ul></ul><ul><ul><li>social media </li></ul></ul><ul><ul><li>forums </li></ul></ul>
  11. 11. Traffic to Content Examples  
  12. 12. Traffic to Content Examples  
  13. 13. Traffic to Content Examples  
  14. 14. Traffic to Content Examples  
  15. 15. <ul><li>Convert Leads </li></ul><ul><li>  </li></ul><ul><ul><li>  marketing automation </li></ul></ul><ul><li>  </li></ul><ul><ul><li>segmentation </li></ul></ul><ul><li>  </li></ul><ul><ul><li>lead scoring </li></ul></ul><ul><li>  </li></ul><ul><ul><li>lead nurturing </li></ul></ul><ul><li>  </li></ul><ul><ul><li>metrics and analysis </li></ul></ul>
  16. 16. <ul><li>Convert Leads - Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Posterous, Squidoo </li></ul></ul><ul><ul><ul><li>marketing automation </li></ul></ul></ul><ul><ul><li>Aweber, Mailchimp </li></ul></ul><ul><ul><ul><li>list segmentation, lead scoring & nurturing </li></ul></ul></ul><ul><ul><li>Google Analytics  </li></ul></ul><ul><ul><ul><li>web site metrics </li></ul></ul></ul>
  17. 17. <ul><li>Convert Leads - Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Posterous </li></ul></ul><ul><ul><ul><li>marketing automation </li></ul></ul></ul>
  18. 18. <ul><li>Convert Leads - Resources </li></ul><ul><li>  </li></ul><ul><ul><li>Mailchimp </li></ul></ul><ul><ul><ul><li>list segmentation, lead scoring & nurturing </li></ul></ul></ul>
  19. 19. <ul><li>Convert Leads </li></ul><ul><li>Resouces </li></ul><ul><li>  </li></ul><ul><ul><li>web site metrics </li></ul></ul><ul><li>GBSA Google  </li></ul><ul><li>Analytics Account </li></ul><ul><li>  </li></ul>

×