• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media at Work
 

Social Media at Work

on

  • 552 views

 

Statistics

Views

Total Views
552
Views on SlideShare
522
Embed Views
30

Actions

Likes
1
Downloads
10
Comments
2

4 Embeds 30

http://sminsight.wordpress.com 15
http://sm-insight.wikispaces.com 10
http://www.linkedin.com 3
http://centreforsocialtech.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media at Work Social Media at Work Presentation Transcript

    • Social Media at Workin Public SectorGohar Feroz KhanAssistant Professor, Korea University of Technology & EducationResearch: http://laton.wikispaces.com/Brief+VitaSMInsight: http://sm-insight.wikispaces.com/IntroductionTwitter: @gfkhanCopyright 2013 Gohar Feroz KhanPrepare for: Regional Training of Trainers Workshop for Module 11 ‘Social Media for Development’ of the Academy of ICT Essentials forGovernment Leaders, United Nations Asian and Pacific Training Centre for Information and Communication Technology for Development (UN-APCICT/ESCAP), Incheon, South Korea.
    • Table of Contents Theoretical Concepts What is Social Media? E-govt. VS., Government 2.0 Social Media at Work in Public Sector Part 1: Socializing Public Sector Information ThroughFacebook Fan pageTwitter official accountYouTube channel (e.g., for posting training videos, awareness, educationalmaterial etc.)A blog Part 2: Establishing Collaboration ThroughCloud-based services (e.g., Dropbox, Sky-drive, and Google docs).Google moderatorWikis Part 3: Social Media AnalyticsGoogle analyticsSocial networking analysis tools (e.g., NodeXL) Group Project
    • What is Social Media?
    • It is all about participation,many-to-manycommunication, interactivity,and UGC.What is Social Media?
    • What is Social Media? Social media consists of a variety of tools andtechnologies that includes: Collaborative projects (e.g., Wikipedia and wikispaces), Blogs (e.g., WordPress) and microblogs (e.g., Twitter), Content communities (e.g., YouTube),Social networking sites (e.g., Facebook), Virtual game worlds (e.g., World of Warcraft), Virtual social worlds (e.g., Second Life), andAll other Web 2.0 platforms that facilitate the creation &exchange of UGC. Content and interactivity is the key
    • Social Media VS.,Conventional Media
    • Social Media-BasedGovernment Is driven by social media/Web 2.0 Also known as, Government 2.0 (Eggers, 2005), Collaborative government (McGuire, 2006), Do-it-yourself government (Dunleavy & Margetts, 2010), Government as a platform (OReilly, 2010), Social Government (Khan, et al., 2012), or We-Government (Linders, 2012)
    • Government 2.0 V.S.E-GovernmentTable 1 e-Government V.S. Government 2.0e-Government Government 2.0Technology Static enterprise and domain specifictechnologies;Web 1.0 phenomenon;Consumer and commoditisedtechnologies;Web 2.0 & Social Media;Strategy Inside-Out Outside-InServiceFocusCitizens as Receivers Citizens as Active ParticipantsSource: Khan (2013)
    • Government social mediaStrategies Push Strategy Push content to usersNews, provide facts, alerts, etc. Pull strategy Pull users to govt. websites Incorporate comments, insights, and suggestions into policymaking Networking Strategy Establish networking relationships with citizensSource: Mergel (2010) More details: http://www.slideshare.net/ines_mergel/ines-mergel-designing-social-media-strategies-ibm-2012
    • Social media Strategy matricCriticality/EaseoSensitivity of EngagementHighHighLowFigure 1. Social Media Strategy Matric in Public Sector
    • Government 2.0 Full PictureFigure 2. Conceptual Model of Social Media Use in Public SectorSource: Khan (2013)
    •  How social media is used in publicsector?
    •  Information socialization This presentations covers mostly this Establish mass collaboration partly this Establish social transaction and not this Source: Khan (2013)
    • But, remember… Setting-up social media tools is the easy part, thedifficult part is managing it effectively. Plan a head Establish a sound social media strategy andpolicyInvolve all stakeholders Assign dedicated resources ensure that you and/or your organization havededicated resources (e.g., Time, technical,financial, and human resources)
    • But, remember… It is more than just “likes” and “tweets” Once the social media present is established,ensure that you and/or your organization canspend time to,Sustain itMonitor it (e.g., social analytics)Be responsiveBuilt trust Otherwise, your organization will lose face
    • Social Media at Work Information socialization You can use social media to socialize yourinformationi.e., leverage social media as an informationaland participatory channel to increase citizen’sawareness and enable them to monitor andparticipate in government activities.
    •  How to socialize public sectorinformation?
    • Information Socialization One way to achieve InformationSocialization is through establishingdedicated social mediapages/accounts (e.g., Facebook fanpage or Twitter account) to deliveryday-to-day information/news to thecitizens.
    • Social Media at Work Part 1: Socializing Public SectorInformation ThroughFacebook Fan PageTwitter official accountYouTube channel (e.g., for posting trainingvideos, awareness, educational material etc.)A blog
    • Creating a Facebook Fan Page A great way to keep citizensinformed Effective in networking and pullstrategy Two Ways Already using Facebook?Can be done by logging to your Facebook Not using Facebook? https://www.facebook.com/pages/create/ Why to have a Fan page instead of a FacebookProfile?
    •  Already using Facebook Step 1: Login to your Facebook Step 2: Go to end of your page and look forcreate page or advertisement optionCreating a Facebook Fan Page
    •  Step 3: Select the Company, Organization, or InstitutionoptionCreating a Facebook Fan Page
    •  Step 4: Select Institution Category (i.e., Government) andName of your institute (e.g., Ministry of Social Media) andclick create.Creating a Facebook Fan Page
    •  Step 5: Provide some description, website, and select theright options as shown in the figure below and click saveinfo buttonCreating a Facebook Fan Page
    •  Step 8: Provide a face book web address and click nextCreating a Facebook Fan Page
    •  Step 9: Enable ads if you want to pay for it, otherwise clickskip…Creating a Facebook Fan Page
    •  Congratulations! Step 10: Like it, share it, and invite othersCreating a Facebook Fan Page
    • Social Media at Work Part 1: Socializing Public SectorInformation ThroughFacebook Fan pageTwitter official accountYouTube channel (e.g., for posting trainingvideos, awareness, educational material etc.)A blog
    • “Twitter is a service for friends,family, and co–workers tocommunicate and stay connectedthrough the exchange of quick,frequent messages.” (Twitter,2103).•Effective in push, pull, andnetworking strategyWhat is Twitter?
    • Effective medium for breaking news The most important use of Micro-blogging (e.g., Twitter) is publishingbreaking news You can post or receive breakingnews Countless stories first break on Micro-blogs E.g., Emergency landing of anairplane was first reported by Twitter Janis Krums, a ferry commuter,snapped the photo and uploadedto a service called Twitpic- anapplication allow users to takepicture from a mobile and upload itto twitter post. The most important use of Micro-blogging (e.g., Twitter) is publishingbreaking news You can post or receive breakingnews Countless stories first break on Micro-blogs E.g., Emergency landing of anairplane was first reported by Twitter Janis Krums, a ferry commuter,snapped the photo and uploadedto a service called Twitpic- anapplication allow users to takepicture from a mobile and upload itto twitter post.“There’s a plane in the Hudson. I’m on the ferry goingto pick up the people. Crazy,” wrote Krums in a 3:50p.m.
    • And sometimes a mediumfuture Breaking news…
    •  Tweets (Retweets) Direct messages Followers Followings Listed Favorites MentionsMore info: https://support.twitter.com/groups/50-welcome-to-twitterTwitter Related Concepts
    • Twitter Related Concepts Tweet A Tweet is a 140-charactermessage posted via Twitter. May include links andpictures. Retweet (RT) A retweet is a re-posting ofsomeone elses Tweet.  Direct Messages A direct message is a personalTweet seen only by the senderand the recipient Can only be sent to peoplefollowing you.
    • Twitter Related Concepts Following Following someone on Twitter means:You are subscribing to their Tweetsas a follower.Their updates will appear inyour Home tab.That person is able to sendyou direct messages. Followers Followers are people who receive yourTweets. If someone follows you:Theyll show up in your followers list.Theyll see your Tweets in their home timelinewhenever they log in to Twitter.You can send them direct messages.
    • Twitter Related Concepts Mention When another user includesyour username preceded bythe @ symbol in a Tweet,we call it a “mention.” Your Mentions tab collectsTweets that mention you byyour username so you cankeep track of conversationsothers are having with you
    • Setting-up Twitter for PublicSector UseLet’s watch how to setup a Twitter Business account….http://www.youtube.com/watch?v=zr4XjGzZ6KM
    • Social Media at Work Part 1: Socializing Public SectorInformation ThroughFacebook Fan pageTwitter official accountYouTube channel (e.g., for postingtraining videos, awareness, educationalmaterial etc.)A blog
    • YouTube channel Effective in Push strategy Step 1: go to www.youtube.com Step 2: Login with your Gmail accountor create dedicated account
    • YouTube channel Step 4: Click on your user name andthan click on the “My channel” option.
    • YouTube channel Step 5: For business or other name, clickas shown in the picture below.
    • YouTube channel Step 5: Write channel name and checkavailability and click Create Channel.
    • Congratulations!
    • Congratulations! Click on the About button to providesome meaningful information.
    • Congratulations! Click on the About button to provide some meaningfulinformation.
    • Congratulations! Other things to do Add a channel icon (i.e., logo or photo) Privacy settings (found in ac settings) Connected accounts (found in ac settings)
    • Congratulations! Other things to do Notification settings (found in ac settings)
    • Social Media at Work Part 1: Socializing Public SectorInformation ThroughFacebook Fan pageTwitter official accountYouTube channel (e.g., for posting trainingvideos, awareness, educational material etc.)A blog
    • What is a Blog?
    • What is blog?  Is a Website Short for Web log, is a Web page thatserves as a publicly accessiblepersonal journal for anindividual/organization. Effective pull strategy  Is a Website Short for Web log, is a Web page thatserves as a publicly accessiblepersonal journal for anindividual/organization. Effective pull strategy
    •  A lots of companies Blogger.com http://wordpress.com/ TypePade.com Wikispaces.com Top 40 + Free Blog Hosts http://mashable.com/2007/08/06/free-blog-hosts/Who Provides blog systems?
    •  Focused Comments & feedback feature ArchivesBlogs are archives of past blog entries andare in reverse chronological order (mostrecent appears first SubscriptionReceiving new postCommon Features
    • Why to blog? Help you in building a community ofreaders/customers Help you in testing new ideas Receive early & direct feedback Publish or broadcast in the timeliestmanner possible
    • Recommended system Recommend system are blogger.com& worldpress.com Two leading platforms Creating blog is quick and pain less Have demos and videos tutorials tohelp you get started Its also FREE! Worldpress provide more themeswhereas, blogger provide flexibility tocustomize the design without knowingthe code
    • Let’s get started with BloggersHow to Create a Blog on Bloggers?
    • Social Media at Work Part 2: Establishing Collaboration ThroughCloud-based services (e.g., Dropbox, Sky-drive, and Google docs).Google ModeratorWikis
    • What is Cloud computing?
    • What is Cloud computing? http://www.youtube.com/watch?v=QJncFir
    • Clouding computing forcollaboration Examples of cloud-based sharedspaces Dropbox SkyDrive Google Drive (Google docs)
    • Clouding computing forcollaboration Cloud-Based shared spaces Share documents Collaborative writing Accessibility from anywhere,anytime, any device.
    • Social Media at Work Part 2: Establishing Collaboration ThroughCloud-based services (e.g., Dropbox, Sky-drive, and Google docs).Google ModeratorWikis
    • Google Moderator What is it? Google Moderator allows you to createa series about anything that you areinterested in discussing and open it up forpeople to submit questions, ideas, orsuggestions. How to use it? 
    • Social Media at Work Part 2: Establishing Collaboration ThroughCloud-based services (e.g., Dropbox, Sky-drive, and Google docs).Google ModeratorWikis
    • Wikis Literary means “quick” A Web site developed collaboratively by acommunity of users, allowing any user toadd and edit content. Many wikis. Wikipedia is just one example WikiIndex, a wiki about wikis.Wikispaces.com is also very famous I use it also: http://laton.wikispaces.com/
    • Social Media at Work Part 3: Social Media AnalyticsGoogle analyticsSocial networking analysis tools (e.g.,NodeXL)
    • Google Analytics Google Analytics lets you measure youradvertising ROI as well as track your Flash,video, and social networking sites andapplications. How to Track Tweets, Facebook Likesand More with Google Analytics Follow the above link for step-by-stepguidance My personal blog example
    • Social Media at work Part 3: Social Media AnalyticsGoogle analyticsSocial networking analysis tools (e.g.,NodeXL)
    • Analytics through SNS tolls Some tools that can be used are NodeXL (covered here) Pajek UCINET Netminer Webometrics Analyst Free book on SNA:http://faculty.ucr.edu/~hanneman/nettext/
    • Analytics ExampleSource: Khan et al., 2013Figure 3: Follow-following network diagram of Korean and US public sector organizations
    • Analytics ExampleSource: Khan et al., 2013Figure 4. Visualization: Co-occurrence Words Network of RTed Tweets by Government Institutions.Legend:Economic and Welfare related :Triangle and PurpleSocio-Political related : Squareand YellowEtc : Circle and Green 
    • Analytics through NodeXL “NodeXL is a free, open-source template forMicrosoft® Excel® 2007 and 2010 that makes it easyto explore network graphs.”  Can analyze data from a variety of networks,including Twitter network Facebook Fan Page YouTube User’s network Flicker user’s network etc.,  NodeXL Graph Gallery: A collection of social media network visualizations,descriptions, and data sets for download: http://nodexlgraphgallery.org/Pages/Default.aspx
    • Analytics through NodeXL Twitter Network Analysis Practicalexercise http://nodexlgraphgallery.org/Pages/Graph.aspx?graphID=4736
    • Conclusion May social media tools are available Think how you can leverage based on yourdepartment requirement Find where your community is and engage it there If the available tools don’t work for you, createone. Setting is the easy part. Managing social media effectively is what matters.Plan a head: social media policy, strategy, and resourcesneededSustain it, Monitor it, Be responsive, Built trust.
    • Conclusion Be mindful about: Copyright DefamationA factual statement that harms the reputation of anindividual, business, product, group, government,religion, or nationLibel (written) Slander (spoken) Privacy Security
    • Group Project Create a blog for your department Work in a team of two or three Use bloggers platform:Blogger.com Tasks to be achieved (next slide)
    • Group Project Tasks 1. Settings: set the followingaccording to your preferences(found in the settings) Posts and comments Mobile and email Language and formatting Search preferences (metatags only) 3. Post: Create your first blog post Add Videos and/orPictures also. 2. Add Gadget: Using Gadgetfunction (found in layout tab) addthe following in proper places: a Custom Logo a meaningful Description a search box RSS Feeds Polls Google +1 Button  Follow by email option Most popular posts Calendar
    • Thank You In case you want to submit a paper to A special issue of Social Science Computer Review (SSCR)JournalBest Practices in Social Media at Non-profit, Public, Education, and HealthcareOrganizationsDetails: http://sm-insight.wikispaces.com/SSCORE+Special+Issue+on+Social+Media Also, Please join Social Media for Governments in Developing world(Group): http://www.linkedin.com/groups/Social-Media-Governments-in-Developing-4772035?trk=myg_ugrp_ovr
    • About the Author Gohar Feroz Khan is an Assistant Professorat Korea University of Technology &Education and founding Director of SMInsightresearch center. His research interestincludes, IT adoption, social informationsystems, and Social media.
    • References Dunleavy, P., & Margetts, H. Z. (2010). The second wave of digital era governance. APSA 2010 AnnualMeeting Papers. Eggers, W. D. (2005). Government 2.0: Using Technology to Improve Education, Cut Red Tape, ReduceGridlock, and Enhance Democracy. Lanhma, MD: Rowman & Littlefield Publishers. McGuire, M. (2006). Collaborative public management: Assessing what we know and how we know it.Public Administration Review, 66, 33-43. Mergel, I. (2010). Government 2.0 Revisited: Social Media Strategies in the Public Sector. AmericanSociety for Public Administration, 33(3), 7 & 10. Khan, G. F., Yoon, H. Y., & Park, H. W. (2012). Social Media Use in Public Sector: A comparitive study ofthe Korean & US Government Paper presented at the ATHS panel during the 8th International Conferenceon Webometrics, Informatics and Scientometrics & 13th COLLNET Meeting, 23-26 October 2012, Seoul,Korea. Khan, G.F., (under review round2). Social Media-Based Government Explained. Abstract Khan, G.F. and Swar, B., (2013), Government 2.0: Utilization Model, Implementation Scenarios, andRelationships, accepted for presentation at Pre-ECIS (21st European Conference on Information Systems)workshop: E-Government 2.0: Case studies and experience reports June 4, Utrecht, Netherlands. Linders, D. (2012). From e-government to we-government: Defining a typology for citizen coproduction inthe age of social media. Government Information Quarterly, 29(4), 446-454. doi: 10.1016/j.giq.2012.06.003 OReilly, T. (2010). Government as a Platform (Chap 2). In D. Lathrop & L. Ruma (Eds.), Opengovernment: Collaboration, transparency, and participation in practice: OReilly Media Patrice, M. (2010). Building open government. Government Information Quarterly, 27(4), 401-413. doi:10.1016/j.giq.2010.07.002