Your SlideShare is downloading. ×
3 ways to engage citizens using social media
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

3 ways to engage citizens using social media


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. 3 ways to engage citizens using social mediaGohar Feroz KhanResearch: @gfkhan Copyright 2013 Gohar Feroz Khan
  • 2. What is Social Media? Social media consists of a variety of tools and technologies that includes:  Collaborative projects (e.g., Wikipedia),  Blogs (e.g., WordPress) and microblogs (e.g., Twitter),  Content communities (e.g., YouTube),  Social networking sites (e.g., Facebook), virtual game worlds (e.g., World of Warcraft), and  Virtual social worlds (e.g. Second Life).
  • 3. How may governments engagecitizens using social media?Mainly, in three ways: 1. Socialize Government Information 2. Establish Mass Collaboration 3. Establish Social Transaction
  • 4. 1. Socialize Government Information First, public sector can leverage social media as an informational and participatory channel to increase citizen’s awareness and enable them to monitor and participate in government activities.
  • 5. Socialization of informationcan be achieved in two ways: Simple information socialization, and Complex information socialization.
  • 6. Simple informationsocialization Simple information socialization can be achieved through merely incorporating social media tools in the existing government websites.  e.g. through incorporating comments and discussions feathures and through establishing dedicated social media pages/accounts (e.g. Facebook fan page or Twitter account) to delivery day-to-day information/news to the citizens.
  • 7. Complex informationsocialization Complex information socialization requires establishing advance social media or web 2.0 based informational government portals for informational and participatory purposes, such as:, and
  • 8. 2. Establish Mass Collaboration Second, public sector can leverage social media tools to poster mass social collaboration between government and citizens and cross agency collaboration. Mass collaboration can be instrumental in crowd sourcing, regulation, and law enforcement.
  • 9. Example 1 For example, the Peer-To-Patent ( initiative by the Patent and Trademark Office (USPTO) of the United States is a good example of mass government and citizen social collaboration in reinforcing regulations.
  • 10. Example 2 Another example is the Korean government’s smart phone apps developed to enable mass collaboration in reporting illegal car parking, waste disposal, energy misuse, and reporting other inappropriate behaviour. Note: the author personally used some of the apps.
  • 11. Example 3 Similarly, another good example of mass collaboration is the “apps for democracy” initiative: cation-directory/). A U.S. government initiative to engage the public in developing new applications for democracy.
  • 12. 3. Establish Social Transaction Third, public sector can use social media tools to establish tangible online transactions with the citizens.
  • 13. Example 1 For example, the U.K. government use a Web 2.0 based website ( to provide simple, one-stop access to government services online where citizens can access to public services such as:  tax, driving test, passport, births, deaths, marriages, and health care.
  • 14. Example 2 Another example of using social media for service delivery is the “Fixmystreet” initiative: Where citizens using an interactive portal report a problem related to their locality (e.g. fly tipping, broken paving slabs, or street lighting) which is then forwarded to the council to fix the problem.
  • 15. Final note An important use of the socialization of information is in situation where the immediate delivery of information/news is crucial, such as:  disseminating news and information about public safety and in crisis management situations such as, weather, traffic, diseases, and nature or man- made disasters.
  • 16. About the Author Gohar Feroz Khan is an Assistant Professor at Korea University of Technology & Education. His research interest includes, IT adoption, social information systems, and Social media. Note: the 3 steps presented here are based on our empirical study currently under review.