Case Study | House of MarleyGES: Keeping It Real For The House ofMarleyOverviewFor the 2011 Consumer Electronics Show in L...
Case Study | House of MarleyObjectives• Create an exhibit to reflect the philosophy/lifestyle of the brand.• Use natural, ...
Upcoming SlideShare
Loading in...5
×

House of Marley - GES

303

Published on

For the 2011 Consumer Electronics Show in Las Vegas, GES was
asked to help launch The House of Marley’s entrée into the
marketplace. Understanding that The House of Marley is more
than a lifestyle brand, it is a personal family mission, GES worked
closely with the family to promote their products, emphasizing
their philosophy of “building the beautiful today and tomorrow
their father fought for.” Because The House of Marley’s products
are all eco-friendly, GES took great care to build an exhibit
that reflected The House of Marley’s authenticity, using only
sustainable and recyclable materials.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
303
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

House of Marley - GES

  1. 1. Case Study | House of MarleyGES: Keeping It Real For The House ofMarleyOverviewFor the 2011 Consumer Electronics Show in Las Vegas, GES wasasked to help launch The House of Marley’s entrée into themarketplace. Understanding that The House of Marley is morethan a lifestyle brand, it is a personal family mission, GES workedclosely with the family to promote their products, emphasizingtheir philosophy of “building the beautiful today and tomorrowtheir father fought for.” Because The House of Marley’s productsare all eco-friendly, GES took great care to build an exhibitthat reflected The House of Marley’s authenticity, using onlysustainable and recyclable materials.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  2. 2. Case Study | House of MarleyObjectives• Create an exhibit to reflect the philosophy/lifestyle of the brand.• Use natural, recyclable materials to uphold the brand’s authenticity and commitment to sustainability.• Establish a “vibe” that allowed the family members to interact and engage with the attendees as they showcase the headphones, earbuds and docking stations being launched.• Use strong messaging at the reception and signature station to incorporate The House of Marley’s commitment to the 1Love charity, where a percentage of every sale is donated to their cause.Solutions• Created a 40’ x 40’ booth using eco-friendly materials.• Built feature product areas using solid wood and non-toxic products.• A hanging sign was created using a recyclable aluminum frame with an untreated natural burlap fabric material. Testimonial• Promoted the brand with viral rather than paper centric “Since Bob Marley is such an iconic figure, getting marketing. the look and vibe of the booth was critical to our brand’s introduction at CES. We wanted to create a• Generated buzz with celebrity visitors, including Rick Fox and Marley vibe of authenticity, sustainability and unity Eliza Dushku. in the booth — a place where people could come• At the end of each day, the family members held mini concerts together and feel good. GES’ attention to detail that attracted attendees and press to the booth. and design helped us bring the literal House of Marley to life, making us one of the hottest booths at CES 2011.”Results – Karen Korponai• The House of Marley’s exhibit and brand messaging generated Director, Get Up Stand Up Marketing heavy coverage with 81 broadcast/media interviews including CBS, NBC Los Angeles, USA TODAY, CNN and Bloomberg.• 150 – 200 blog posts across U.S., Latin America and Australia, including Gizmodo, Wired, The Wall Street Journal, Techweb, Computerworld and MSN.com/TechUK.• 60 interviews in the first day alone.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)

×