Harry Potter the Exhibition Case Study - GES

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In partnership with Warner Bros. Consumer Products, GES conceived and created the first-ever Harry Potter worldwide exhibition tour. Based on the blockbuster film series and J.K. Rowling’s beloved …

In partnership with Warner Bros. Consumer Products, GES conceived and created the first-ever Harry Potter worldwide exhibition tour. Based on the blockbuster film series and J.K. Rowling’s beloved fictional books, the 17,000- square-foot experience features hundreds of authentic props, costumes and set dressings from all of the Harry Potter films

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  • 1. Case Study | Harry Potter: The ExhibitionHarry Potter: The Exhibition castsa spell on fans of all agesOverviewIn partnership with Warner Bros. Consumer Products, GlobalExperience Specialists (GES) conceived and created the first-everHarry Potter worldwide exhibition tour. Based on the blockbusterfilm series and J.K. Rowling’s beloved fictional books, the 17,000-square-foot experience features hundreds of authentic props,costumes and set dressings from all of the Harry Potter films.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  • 2. Case Study | Harry Potter: The ExhibitionObjectives• Create a highly unique, authentic museum experience for Harry Potter fans of all ages.• Represent the Harry Potter franchise to the highest degree of quality and detail while delivering leading museums an opportunity for increased attendance.• Create a modular exhibition built to withstand worldwide travel over the course of five years and more than a million visitors.Solutions• To ensure the utmost quality and authenticity, GES hand selected all artifacts, including Harry’s original wand and eyeglasses, the Golden Snitch™ and Gryffindor school uniforms from the Leavesden Film Studios in England.• Advanced multi-media, themed music, dramatic lighting and evocative scents were employed to trigger guest emotions.• Interactive elements such as a “Mandrake pull” and “Quaffle toss” were implemented so fans could physically immerse themselves in the world of Harry Potter.• “Diagon Alley,” a successful, branded retail store managed by GES, was created so fans could shop for one-of-a-kind merchandise at the end of their visit.Results• Before the exhibition even opened, pre-sale tickets were sold in every state, country and province in North America.• Media, bloggers and fan sites went wild for Harry Potter: The Exhibition. In just four months, it received more than 1,500 Testimonial media hits reaching an audience of more than 315 million, including a front page story in USA Today’s Life section. “This unique exhibition captures the magic of Harry Potter and [gives] fans of all ages a front row• Tens of thousands of fans visit the exhibition every week, seat to some of the most iconic artifacts and scenic significantly increasing overall museum attendance. elements from the beloved films.” —Brad Globe, President, Warner Bros. Consumer Productsges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)