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At the 2010 Housewares show, Bissell wanted to allow attendees

At the 2010 Housewares show, Bissell wanted to allow attendees
to “find their perfect match” by using an interactive touch screen
presentation.

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Bissell_GES Bissell_GES Document Transcript

  • Case Study | BissellHouseware Interactives:Find Your Perfect MatchOverviewAt the 2010 Housewares show, Bissell wanted to allow attendeesto “find their perfect match” by using an interactive touch screenpresentation.Objectives• Create a compelling interactive presentation consistent with Bissell’s current marketing campaign.• Allow attendee to find the best Bissell cleaning product for his or her home.• Showcase customer video testimonials.• Highlight key Bissell product offerings.Solutions Results• Produce a fully interactive and engaging presentation that asks • Bissell was able to engage their audience with attendees key factors they look for when choosing a cleaning this simple but effective presentation allowing product. attendees to “find their perfect match”.• Allow the customer to focus his or her search by eliminating features or capabilities they are not interested in.• When the right product is revealed, a video featuring an existing client is played back on the touch screen.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)