GES - 2012 Trend Tracker
by Global Experience Specialists on Feb 24, 2012
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The event and trade show industry is getting refined, redefined and reinvented by face-to-face marketing departments around the world. Gone are the days of passive, tactical programs. Today’s events ...
The event and trade show industry is getting refined, redefined and reinvented by face-to-face marketing departments around the world. Gone are the days of passive, tactical programs. Today’s events and trade shows are strategy-driven and goal-oriented. Translation: They’re getting stronger. This first-annual Trend Tracker, produced by Global Experience Specialists (GES), provides a rapid-release checklist of trends. Go through the list and check-off the ones you’re activating now. Circle others you know you should. And fill-in the ones you need to learn more about
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