Dr Pepper Case Study - GES
by Global Experience Specialists
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Dr Pepper Snapple Group needed to create an engaging fan destination in one of the newest, largest sports venues in the U.S. — the Dallas Cowboys Stadium. In partnership with HKS BrandSpace, GES ...
Dr Pepper Snapple Group needed to create an engaging fan destination in one of the newest, largest sports venues in the U.S. — the Dallas Cowboys Stadium. In partnership with HKS BrandSpace, GES created the Dr Pepper StarBar, a 17,000-square-foot sponsorship venue offering visitors a taste of the iconic brand
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