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Bell Club Case Study - GES

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Partnering with Portland-based design firm Downstream, GES created an upscale Bell Helicopter Founders Club in the Dallas Cowboys Stadium. Designed to subtly impress attendees while reinforcing Bell …

Partnering with Portland-based design firm Downstream, GES created an upscale Bell Helicopter Founders Club in the Dallas Cowboys Stadium. Designed to subtly impress attendees while reinforcing Bell Helicopter’s brand, this venue surrounds visitors with deluxe seating, eye-catching product information, and tasteful branding. As a result, the space has maximized Bell Helicopter’s exposure during games, private functions, daily tours, and more.


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  • 1. Case Study | Bell Helicopter Founders ClubBell Helicopter gains visibilityand brand awareness in CowboysStadium’s upscale Founders ClubOverviewBell Helicopter prides itself on providing its customers with prod-ucts and services second to none. So when Bell Helicopter neededto create an upscale branded destination, it turned to GlobalExperience Specialists (GES). Partnering with Portland-baseddesign firm Downstream, GES created a unique, engaging environ-ment. Designed to subtly impress attendees while reinforcingBell Helicopter’s brand, this venue surrounds visitors with deluxeseating, eye-catching product information, and tasteful branding.As a result, the space has maximized Bell Helicopter’s exposureduring games, private functions, daily tours, and more.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)
  • 2. Case Study | Bell Helicopter Founders ClubObjectives• Increase the public’s awareness of Bell Helicopter’s products, brand, and connection with its hometown, Dallas/Fort Worth.• Provide groups with an upscale space which includes catering capabilities and a full bar.• Position Bell Helicopter as a customer focused company which provides sophisticated equipment along with luxury.• Showcase Bell Helicopter’s products and history in an engaging way.Solutions• Designed and fabricated seating units with museum- quality cases for graphics and scaled models.• Utilized clean, precise vinyl to place unobtrusive branding on the large windows overlooking the field.• Installed stylish 3-D logos behind the bar and on the nearby wood-grained columns.• Increased the brand’s visibility in exclusive areas within the stadium by incorporating logos within the preferred parking area.Results• Bell Helicopter’s tasteful environment resonates with attendees without distracting them from the event.• Four scaled models of helicopters draw in passersby while delivering key product information and messaging.• Bell Helicopter has connected with sports fans, private event attendees, and concert and tour goers alike — the stadium can hold more than 100,000 guests for events.ges.com | 800.424.6224©2011 Global Experience Specialists, Inc. (GES)