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3M had a unique opportunity to sell its state of the art Digital...
3M had a unique opportunity to sell its state of the art Digital
Merchandising to a prospective client. The objective of Digital
Merchandising is to use innovative technology to de-clutter point of
purchase displays in a retail environment. Instead of a traditional sales
pitch showing images or video of the product, 3M wanted to bring the
technology to life. They called on GES to transform a storage closet in
the 3M Innovation Center into various retail environments such as a
convenience store, liquor store, and bar where they could showcase
their technology for their prospective client.
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