DNA is growing in importance in your and your children's lives. In addition to long-term health, world-wide DNA is actively being used and researched for many diverse applications including fitness, nutrition, precision medicine, personal products like lotions, shampoos and cosmetics and more. PLUS, DNA is being developed as a digital memory substrate. GENiSYSS puts the power of DNA in your hands. The size of a thumb drive, GENiSYSS patented DNA Vaults store DNA as a blood droplet together with important information on a digital drive with password-protected, encrypted software. Because your DNA changes throughout your life in response to daily exposure to chemicals, pollution, the sun and even stress, it's important to start storing samples of your DNA now. Having a history of how it has changed can help diagnosticians and practitioners provide you with precise treatments and programs to live a long and healthy life. Don't wait to be left behind. Start now for your sake and for the sake of your children.

1. `
Putting the Power of DNA
in Your Hands.

2. The Era of DNA:
DNA in Medicine
• Medicine moving from
personalized to precision:

3. The Era of DNA:
DNA in Medicine
• Medicine moving from
personalized to precision:
– Pharmacogenomics:
Genetic testing gauges
drug effectiveness per
patient
– Treatments no longer
based on population
statistics

4. The Era of DNA:
DNA in Medicine
• Medicine moving from
personalized to precision:
– Pharmacogenomics:
Genetic testing gauges
drug effectiveness per
patient
– Treatments no longer
based on population
statistics
– Nutrigenomics:
• Treats digestive diseases like
Crohn’s
• Matches diet to individual
• Matches fitness program

5. The Era of DNA:
DNA in Medicine
• Identify predispositions to
disease

6. The Era of DNA:
DNA in Medicine
• Identify predispositions to
disease
• Genomic signature is as
important as blood type in
determining treatment
and care

7. The Era of DNA:
DNA in Medicine
• Identify predispositions to
disease
• Genomic signature is as
important as blood type in
determining treatment and
care
• New tests to treat and
diagnose disease
– Genetic alteration may
reveal alternative treatment
– Identify misdiagnosis
– Tailor cancer therapies

8. DNA in the Cloud
• Comparing genomes is fueling
medical discoveries
– Scientists need access to
database of analyzed DNA
– Explosion of data
• Faster equipment

9. DNA in the Cloud
• Comparing genomes is fueling
medical discoveries
– Scientists need access to database
of analyzed DNA
– Explosion of data
• Faster equipment
– Cancer Institute has 2.6
petabytes of data for a few
thousand patients
• willing to pay $19 million to
move to cloud
• Google Genomics, IBM,
Amazon, Microsoft competing
for cloud storage rights

10. DNA in the Cloud
• Comparing genomes is fueling
medical discoveries
– Scientists need access to
database of analyzed DNA
– Explosion of data
• Faster equipment
– Cancer Institute has 2.6 petabytes
of data for a few thousand patients
• willing to pay $19 million to
move to cloud
• Google Genomics, IBM,
Amazon, Microsoft competing
for cloud storage rights
– Pharmacogenomics:
Doctors able to query a database
of genomes to find the most
suitable drug

11. DNA in the Cloud
• Comparing genomes is fueling
medical discoveries
– Scientists need access to
database of analyzed DNA
– Explosion of data
• Faster equipment
– Cancer Institute has 2.6 petabytes
of data for a few thousand patients
• willing to pay $19 million to
move to cloud
• Google Genomics, IBM,
Amazon, Microsoft competing
for cloud storage rights
– Pharmacogenomics:
Doctors able to query a database
of genomes to find the most
suitable drug
• DNA as digital memory substrate
(the new silicon)
• Work at Stanford and European
Bioinformatics Institute using
DNA as a binary language
storage medium
• Terabytes of info in a particle of
dust

12. DNA and Children
• Parental decisions to store cord
blood
– Requires lab storage
– Initial cost in thousands
– Annual cost

13. DNA and Children
• Parental decisions to store cord
blood
– Requires lab storage
– Initial cost in thousands
– Annual cost
• Alternative to store just the DNA
– Tens of dollars with GENiSYSS
DNA Vaults (no annual)
– Stays in parent’s possession
– Maintains DNA history and more
– Long term benefits for the child
and family

14. DNA and Children
• Parental decisions whether to
store cord blood at birth
– Requires lab storage
– Initial cost in thousands
– Annual cost
• Alternative to store just the DNA
– Tens of dollars with GENiSYSS
DNA Vaults (no annual)
– Stays in parent’s possession
– Maintains DNA history and more
– Long term benefits for the child
and family
• Epigenetics – DNA Changes
– Sun, chemicals, pollution stress
cause DNA to change during
our lives
– Methylation (chemical change)
of DNA associated with disease
– Best to start DNA history early

15. DNA and Children
• Parental decisions whether to
store cord blood at birth
– Requires lab storage
– Initial cost in thousands
– Annual cost
• Alternative to store just the DNA
– Tens of dollars with GENiSYSS
DNA Vaults (no annual)
– Stays in parent’s possession
– Maintains DNA history and more
– Long term benefits for the child
and family
• Epigenetics – DNA Changes
– Sun, chemicals, pollution stress
cause DNA to change during
our lives
– Methylation (chemical change)
of DNA associated with disease
– Best to start DNA history early
• Emergency benefits
– Crucial information important for
early responders to emergencies
is together with DNA on
GENiSYSS Child Vault
– Can save a child’s life

16. GENiSYSS DNA Vault
CES Eureka Park Booth 75011
• DNA together with digital memory = DNA on a Drive

17. GENiSYSS DNA Vault
CES Eureka Park Booth 75011
• DNA together with digital memory = DNA on a Drive
• Create a DNA history with multiple samples
over time

18. GENiSYSS DNA Vault
CES Eureka Park Booth 75011
• DNA together with digital memory = DNA on a Drive
• Create a DNA history with multiple samples
over time
• Save important information – medical
and personal

19. Bringing It to Consumers
• DNA Sequencing Cost
continues to drop
– In less than a decade, cost
has dropped from millions to
$3000
– End of this decade likely to be
accessible to average person

20. Bringing It to Consumers
• DNA Sequencing Cost
continues to drop
– In less than a decade, cost
has dropped from millions to
$3000
– End of this decade likely to be
accessible to average person
• GENiSYSS brings DNA
storage to the individual
together with digital memory
– Safe, secure
• Patented material kills
virus, bacteria
• Encrypted, custom,
password-protected
software
– Keep it at home, deposit box
or on keychain

21. Bringing It to Consumers
• DNA Sequencing Cost
continues to drop
– In less than a decade, cost
has dropped from millions to
$3000
– End of this decade likely to
be accessible to average
person
• GENiSYSS brings DNA
storage to the individual
together with digital memory
– Safe, secure
• Patented material kills
virus, bacteria
• Encrypted, custom,
password-protected
software
– Keep it at home, deposit box
or on keychain
• Device price = tens of dollars
• Longevity – half life of DNA being
stored at room temperature not yet
found (decades or more)

22. A Tiny Drop of Blood is
Liquid DNA

23. A Tiny Drop of Blood is
Liquid DNA

24. A Tiny Drop of Blood is
Liquid DNA

25. A Tiny Drop of Blood is
Liquid DNA

26. A Tiny Drop of Blood is
Liquid DNA

27. Practical + Sentimental =
Time Capsule.
• Medical and Emergency
• Family History / Genealogy
• Photographs and Memories

28. Even when you lead a long and healthy
life, you create a legacy to benefit
the whole family.

29. Start Now to Store Your DNA!
Even when you lead a long and healthy
life, you create a legacy to benefit
the whole family.

30. Specific Markets
• Medical:
– Personalized medicine
– Drug effectiveness
– Identification and
Treatment
– Medical records
• Senior
– Family Legacy
– Funeral homes
– Nursing (huge savings
for drug matching)
• Parents
– Newborn (inexpensive
alternative for storing
DNA)
– Emergency
• Child device contains
emergency information
• Moves forward into
adulthood with child
• Genealogy
– Pass forward DNA
history together with
family tree

31. It is a Time Capsule of Both
Practical and Sentimental Value

32. `
Click to get yours now at
http://www.genisyss.com