1. How Web RTC is altering the landscape for
mobile Unified Communications and BYOD
Carlos Aragon

2. 2 GENBAND Confidential and Proprietary
Carlos Aragon
Sr. Manager
Applications Solutions Marketing at
GENBAND
Telecommunications Engineer from
Universidad Politécnica de Madrid
17 years of Telecoms experience -
worked for Nortel and Ericsson

3. 3 GENBAND Confidential and Proprietary
The Web Changes Everything
?
Unified
Communications
Ease of Access = More Usage and Productivity
What
Do
You
Think?

4. 4 GENBAND Confidential and Proprietary
WebRTC Is a Disrupting Technology
Source: WebRTC Outlook 2014 (WebRTC World and PKE consulting)

5. 5 GENBAND Confidential and Proprietary
Why WebRTC Complements Unified Communications
Designed for
Web Developers
=
Innovation
APIs allow for
easy
prototyping
=
Faster Time To
Market
Enterprises can
develop their
own
applications on
top of UC
capabilities
Third parties
can add value
to your UC
capabilities

6. 6 GENBAND Confidential and Proprietary6 GENBAND Confidential and Proprietary6 GENBAND Confidential and Proprietary
Enterprises Know the Building Blocks
! Over 30% of Fortune 500 companies are taking advantage HTML5 as of
July 2013
! Few Enterprises have developers that can use SIP + RTC
! Many Enterprise IT departments have developers that can use REST
APIs
Logic and
Interactivity
Presentation
and Style
Content
+ +
Integrate UC
capabilities with
Enterprise Apps
Web based UC
client for remote
employees
Allow customers to
call sales/support
from Enterprise
Website
Monitor web visit
and proactively offer
video call with
agent
Anything that you
can program within
a web page!!!
Real Time Communication Opportunities

7. 7 GENBAND Confidential and Proprietary7 GENBAND Confidential and Proprietary
Enhancing Enterprise UC with a WebRTC Gateway
Enterprise UC Services
Telecom Application
Server
Unified'Communica.ons'
Services'
Voice
Messaging
Video calling
Conferencing
Integrated / Federated
with Social Networks
RESTAPIS
Vertical Market
Applications
Extending The Reach Of
The Enterprise Network
Service
Continuity
Out of region
services
A rich web experience
WebRTC
Gateway
SIP

8. 8 GENBAND Confidential and Proprietary8 GENBAND Confidential and Proprietary
WebRTC-Based UC Solutions Are Already Available
WebRTC UC Client Click-to-Call from email
Call agent from Website Web Based Contact Center

9. 9 GENBAND Confidential and Proprietary
Reducing the Cost of Enterprise UC with WebRTC
OPEX
• No need to distribute,
maintain or update
clients
• Reduced issues with
locked-down desktops
• No issues with
Windows versions, Mac
or other Operating
Systems
• Soon to be available for
tablets and mobiles
CAPEX
• WebRTC as multimedia
complement of desk
phone, no need to
replace with new
videophones
• Hosted options provide
a monthly per-user
charge with no
investment on PBX
• WebRTC is cloud-ready
from inception

10. 10 GENBAND Confidential and Proprietary
WebRTC – A perfect fit for cloud-based UC
! Unified Communication Capabilities and
WebRTC gateway can be hosted in the
cloud
! Integration with existing PBXs via SIP
Trunks
! Allows also other features such as
mobile UC clients for smartphones and
tablets
! Makes the web another endpoint for the
enterprise user
Gateway
App Server
SIP HTTP
Users can choose to use the
device that better suits them
at any precise moment

11. 11 GENBAND Confidential and Proprietary
WebRTC – A Secure Solution
! Media is secured with DTLS-SRTP
as a mandatory requirement on
WebRTC standards
! Key negotiation occurs in the media
path, which requires “pro-active”
media interception detectable by
the end point
! User Authentication can be
federated to meet Enterprise
Security Requirements
! Client Applications use HTML5 and
Javascript API calls that can be
performed over HTTPS

12. 12 GENBAND Confidential and Proprietary
Why WebRTC works for Enterprise UC?
Let your enterprise users have video and collaboration with anyone in the world
Compete in new markets with reduced costs of sales and customer support
OPEX and CAPEX savings
Extend the reach of your company presence beyond your enterprise network
Provide a personalized user and customer experience

13. Questions?

14. 14 GENBAND Confidential and Proprietary
The driving need for WebRTC
1000x
Developers
Rapid
Standards
Web
Speed
Immersive
VS.SIP VoIP
High Barrier to Entry
• Need to know a lot to set up a call end to end
• Thousands of SIP knowledgeable people in the world
• Fewer Experts
Few functions can be implemented
without writing new standards
• Need client(s) and server(s) to support same feature
• MANY people needed to agree on standards and
process takes too long
Came from the Telcos for the Telcos
• standard interconnection approach used because fee
structure and regulations required it to be that way
Never Became Immersive
Low Barrier to Entry
• Tens of millions of web developers can
access and create communications
Only the browser vendors
need to agree on standards
Feature rich clients need only
a browser…
…ending the “app
store” walled garden…
…and PC Client
compatibility issues