Tech 20 Season 2 Session 1

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Introduction to fonts

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Tech 20 Season 2 Session 1

  1. 1. Ice Breaker I was having trouble with my computer. So I called Bobby, the 11 year old next door and asked him to come over. Bobby clicked a couple of buttons and solved the problem. As he was walking away, I called after him, 'So, what was wrong?  He replied, 'It was an ID ten T error.' I didn't want to appear stupid, but nonetheless inquired, 'An, ID ten T error? What's that?  In case I need to fix it again.' Bobby grinned.  'Haven't you ever heard of an ID ten T error before?'' No,' I replied. 'Write it down,' he said, 'and I think you'll figure it out.' So I wrote down:  I D 1 0 T I used to like the little turkey... 
  2. 2. A Font Fondue  A Brief History of Fonts and 5 Rules for Effective Font Use
  3. 3. Fonts Are Important <ul><li>Facilitate Clear Communication </li></ul><ul><li>Conveys Messages About What Is More or Less important in a Document </li></ul><ul><li>Conveys Messages About the Tone and Intent of the Writer </li></ul><ul><li>Fonts are Your Personality on the Page </li></ul>
  4. 4. Fonts in the News <ul><li>Free Ecofont Looks to Save Ink </li></ul><ul><ul><ul><li>Digital Trends </li></ul></ul></ul><ul><li>The Font War: Ikea Fans Fume over Verdana </li></ul><ul><li>Time Magazine </li></ul><ul><li>Extra-Slanty Italics Introduced For Extremely Important Words </li></ul><ul><ul><ul><ul><ul><li>The Onion </li></ul></ul></ul></ul></ul>
  5. 5. And on the Analog Front <ul><li>The Slow Death of Handwriting </li></ul><ul><li>Christmas cards, shopping lists and what else? The occasions in which we write by hand are fewer and fewer, says Neil Hallows. So is the ancient art form of handwriting dying out? </li></ul><ul><ul><ul><ul><ul><li>BBC </li></ul></ul></ul></ul></ul>
  6. 6. Font Families <ul><li>Serif: Times New Roman , Garamond, Bodoni </li></ul><ul><li>San-Serif: Ariel, Tahoma , Verdana </li></ul><ul><li>Cursive: Monotype Corsiva, Palace Script, Brush Script </li></ul><ul><li>Fantasy: Blade Runner, Chiller </li></ul><ul><li>Monospace: Courier </li></ul>
  7. 7. Font Size <ul><li>Measured in Points (1/72 inch). Size is measured from the highest and lowest points of the alphabet </li></ul><ul><li>Size of two fonts of the same point number will often be different </li></ul><ul><li>This is 32 Point Times </li></ul><ul><li>This is 32 Point Arial </li></ul><ul><li>This is 32 Point CopperPlate </li></ul><ul><li>This is 32 Point Footlight </li></ul><ul><li>This is 32 Point Freestyle </li></ul>
  8. 8. Serif vs. San-Serif <ul><li>Serifs guide the “flow” of the eyes </li></ul><ul><li>Serifs increase the space between letters </li></ul><ul><li>Serifs increase contrast between letter shapes </li></ul><ul><li>Serifs are historical artifacts </li></ul><ul><li>San-serif looks better on the web </li></ul><ul><li>San-serif is easier to read when smaller </li></ul><ul><li>San-serif is easier for children to read </li></ul>http:// www.alexpoole.info/academic/literaturereview.html
  9. 9. Five Rules for Effective Font Use <ul><li>Use 1 or 2 fonts only (avoid gimmick fonts). Develop a predictable style </li></ul><ul><li>12 or 14 point (14 is better for students) </li></ul><ul><li>DO NOT USE ALL CAPS UNLESS THE FONT IS DESIGNED THAT WAY </li></ul><ul><li>Embed fonts for moveable documents </li></ul><ul><li>Rules for paper don’t always apply to PowerPoint (or webpages) </li></ul>
  10. 10. Finally <ul><li>In a Web Contest to Name the Ugliest Font </li></ul><ul><li>The Winner by a Mile Was: </li></ul>Comic Sans MS
  11. 11. Where to Find Information <ul><li>Delicious.com/gdhuyvetter/fonts </li></ul><ul><li>Totechasjesusdid.com </li></ul><ul><li>To Tech as Jesus Did Podcast </li></ul>

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