GDS International - What 150 CIOs Want in an Enterprise Tablet and How the Blackberry Playbook Stacks Up


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According to the experts, tablet computers will make significant
inroads into the enterprise over the next few years. The tablet
computer hits the “sweet spot” for a mobile computing platform
– more capable than a smartphone, and more mobile than a
laptop. The enterprise CIO is excited by their potential for cost
reduction and improved productivity, but they have concerns
about management and security. In late 2011, Research In
Motion® (RIM®) surveyed over 150 executives to discover what
tablet computer features were most important to them. The survey
found that executives want a secure and manageable mobile
computing platform that provides protected access to important
corporate data and includes key productivity applications such
as email, calendar and read/write access to business documents.
In simple terms, the enterprise wants a device that empowers
the mobile worker and allows them to communicate and do their
job no matter where they are, or what time of day it is.

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GDS International - What 150 CIOs Want in an Enterprise Tablet and How the Blackberry Playbook Stacks Up

  2. 2. Executive Summary According to the experts, tablet computers will make significant inroads into the enterprise over the next few years. The tablet computer hits the “sweet spot” for a mobile computing platform – more capable than a smartphone, and more mobile than a laptop. The enterprise CIO is excited by their potential for cost reduction and improved productivity, but they have concerns about management and security. In late 2011, Research In Motion® (RIM®) surveyed over 150 executives to discover what tablet computer features were most important to them. The survey found that executives want a secure and manageable mobile computing platform that provides protected access to important corporate data and includes key productivity applications such as email, calendar and read/write access to business documents. In simple terms, the enterprise wants a device that empowers the mobile worker and allows them to communicate and do their job no matter where they are, or what time of day it is. The BlackBerry® PlayBook™ tablet provides many features that make it ideal for the enterprise market, including an innovative new multi-tasking Operating System from QNX, and a powerful, dual-core processor that provides the horsepower required for mobile enterprise computing. Enterprise application support is easy as the BlackBerry PlayBook tablet includes a full suite of MS Office compatible applications. The BlackBerry PlayBook supports multiple application platforms including, Adobe® AIR®, WebWorks™, and BlackBerry Java and Android™ applications. This broad level of support provides the most flexible enterprise application development environment on the market. The BlackBerry PlayBook tablet leverages RIM’s years of enterprise market leadership. From inception, the BlackBerry PlayBook tablet has been designed to deliver powerful, mobile computing platform in an ultra-portable form factor. Its 7" size makes it easy to include the BlackBerry PlayBook tablet in all aspects of your work and personal life. It is easy to tuck away in your pocket or purse and does not require a case for carrying. BlackBerry® Mobile Fusion™ provides the BlackBerry PlayBook with all of the security and policy management capabilities that corporate executives are used to with their smartphones. In addition, innovative new products such as BlackBerry® Bridge™ and BlackBerry® Balance will reduce the TCO of the device, while improving work/life balance. The BlackBerry PlayBook tablet was designed from the ground up to be the market’s first professional grade tablet computer.1 pg
  3. 3. Table of Contents Introduction_______________________________________________ 3 Defining the Enterprise Tablet__________________________________ 4 Laptop Replacement vs. Unique Device_____________________ 4 Device Ownership & Liability Issues________________________ 5 Desired Features for Enterprise Tablet Computers______________ 6 What is the BlackBerry Security Model?__________________ 7 Introducing the BlackBerry PlayBook tablet________________________ 8 Ultra-mobile Form-factor_____________________________ 8 Hi Resolution WSVGA Screen__________________________ 8 QNX Operating System_______________________________ 8 HD Video Support___________________________________ 8 Desktop-grade Browser______________________________ 8 Global Connectivity__________________________________ 8 True Multitasking Tablet______________________________ 8 BlackBerry Bridge Extends the Smartphone Experience_________ 9 BlackBerry Balance Empowers Shared use Devices____________ 9 Built-in Email, Messaging, Calendars and Contacts____________ 10 Applications Made Easy________________________________ 10 BlackBerry® WebWorks™ SDK for Tablet OS______________ 11 BlackBerry® Tablet OS SDK for Adobe® AIR®_____________ 11 BlackBerry Tablet OS Native Development Kit (NDK)_______ 11 BlackBerry Java and Android Applications_______________ 11 BlackBerry Mobile Fusion - The next-generation of Movile Device Management (MDM) _______________________________________ 12 Benefits of Tablet Computers in the Enterprise____________________ 13 Increased Productivity_________________________________ 13 Decreased Worker Latency______________________________ 13 Robust Control and Security_____________________________ 13 Reduced TCO________________________________________ 13 Tablet Computers in Vertical Markets____________________________ 14 Healthcare is Highly Mobile_____________________________ 14 Improving Customer Service for Financial Services____________ 14 Sun Life Deploys Mobile SFA on the BlackBerry PlayBook_______ 15 Conclusion_______________________________________________ 16 For More Information_______________________________________ 172 pg
  4. 4. Introduction Tablet computers have been in the news frequently over the last year. So much so, that the average consumer would think that they are a brand new innovation; however, this is not the case. Tablet computers have been around for over a decade. Lack of wireless connectivity, poor interface design, and inefficient power management restricted these early tablets to niche markets and there was never any broad commercial success. Today’s tablet computers are very different. They feature CPUs optimized for mobility, integrated wireless broadband, advanced mobile Operating Systems, and innovative touch interfaces. They are smaller, lighter, faster, and can operate longer from battery. These new tablet computers are highly mobile computing devices that provide an alternative to bulkier, more expensive laptops. The initial success of tablets has been mostly as a media consumption device in the consumer market. However, the increasing mobility of enterprise workers and their need for mobile computing capabilities will drive adoption into the enterprise space. These days, more than half of all corporate workers are mobile, i.e. work away from their desks at least one day a week. To remain as productive on the road as they are at their desks, mobile workers need access to key enterprise applications such as email, calendar, and collaboration tools. They may also need to access strategic Line-of-Business (LOB) applications from wherever they are. In the past, the mobile worker used a combination of smartphones and laptops to satisfy their computing requirements when away from their desk. These days, a tablet computer can replace an expensive laptop for most mobile computing needs, and it can also enrich the smartphone experience. According to research from Gartner, global sales of tablet computers will grow to over 320 million units by 2015. Much of this sales growth will be into the consumer market as a media consumption platform. However, more and more enterprises are evaluating and piloting tablets for their mobile workforce. Gartner projects that by 2013, 80 percent of businesses will support tablets for their employees. Enterprises are excited about the smaller form-factor and increased mobility, but they still have concerns about privacy, security, and device management. Some tablet computers have weak security models that are easily bypassed. Corporate IT departments want to lock down their tablets – enforce password protection, manage what applications and data get installed on the device, and prevent unauthorized access to their corporate network. In a nutshell, they want the same security and Mobile Device Management (MDM) capabilities on their tablets that they are used to with their smartphones. This document will define the ideal enterprise tablet based on the results of a RIM CIO survey. It will introduce the BlackBerry PlayBook tablet and demonstrate how it was designed to meet the expectations of the CIO. This document will also describe many of the enterprise benefits of the BlackBerry PlayBook tablet and show some exciting use case scenarios in key vertical markets like Healthcare and Financial Services.3 pg
  5. 5. Defining the Research In Motion surveyed over 150 corporate executives attending its Executive Summit to discover attitudes andEnterprise Tablet needs regarding tablet computers in the enterprise. The goal of the survey was to uncover important information about tablet features, computer ownership & liability, and any specific concerns that would prevent deployment. Based on the number of smartphones managed, the CIOs surveyed represented a useful cross section of enterprise size. • 4 2% managed less than 500 smartphones • 4 1% managed 500 to 5000 smartphones • 7% managed over 5000 smartphones. 1 The same survey was conducted at the BlackBerry Innovation Forum a few months later to see if the viewpoint of enterprise IT Directors and Managers would agree. In general, the responses were very similar across each event and its attendees. LAPTOP REPLACEMENT VS. UNIQUE DEVICE One of the most important issues to resolve was where the tablet fit into the enterprise. Is a tablet computer a laptop replacement, a smartphone replacement/enhancement, or a unique device? More than half of the respondents indicated that they hoped a tablet would be a laptop replacement. Also of interest is the fact that over a third of those surveyed view a tablet as a unique device that will not replace a laptop or a smartphone. In order to be considered a viable replacement for laptops within the enterprise, the tablet computer must be a powerful mobile computing platform, not just a media consumption device. Figure 1 – Do you envision tablets as a... Replacement 54.5% for Laptops Replacement for handheld or 41.6% companion devices Neither 35.6% .0 20.0 40.0 60.04 pg
  6. 6. Defining the DEVICE OWNERSHIP LIABILITY ISSUES A growing issue facing corporations these days is who acquires and isEnterprise Tablet responsible for mobile devices such as smartphones and tablets? As more smartphone makes and models hit the market, employee liable devices are slowly becoming more common in the workplace. Tablets are likely to follow the same trend. Those surveyed anticipate that the number of corporate owned tablets and shared use devices (corporate and personal) will be about equal. Figure 2 – Would you envision tablets as a... Both corporate and personal A personal device 44% A corporate 49% owned device 7% Many enterprises still have concerns about the management, security, and privacy of shared use devices. According to the survey, a large majority of respondents indicated that security and management of proprietary/sensitive information residing on individual liable devices (smartphones tablets) is a significant concern that must be addressed prior to deployment. Figure 3 – Is security and management of individual liable devices a significant concern? 16% Yes No 84% Controlling what applications and data are allowed on shared use devices is also important. Concerns about security means that most corporations will continue to limit what applications are allowed to be installed and used on individual liable devices. Even an application as basic as corporate email is often not allowed. Whereas, companies are less concerned with low-risk, social networking applications such as Facebook and Twitter.5 pg
  7. 7. Defining the Figure 4 – What applications are allowed on corporate/personal liable devices?Enterprise Tablet Facebook 49.5% Corporate 40.6% Personal Twitter 49.5% 38.6% BlackBerry Messenger 78.2% 27.7% Application download sites 56.4% 35.6% Personal email 58.4% 40.6% Business email 93.1% 25.7% Personal photo/video 66.3% 35.6% Corporate applications 72.3% 15.8% Corporate intranet access 72.3% 13.9% Web browsing 89.1% 30.7% .0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0 DESIRED FEATURES FOR ENTERPRISE TABLET COMPUTERS The conference attendees were asked to grade which features were important for an ‘enterprise-grade’ tablet. Two of the most highly ranked items were related to access. Respondents wanted access to corporate email, calendar and company documents on their tablet. The conference attendees also ranked ‘Corporate Data Access’ as an important tablet feature. Two other features that were ranked highly were Security and support for mobile device management. Executives are very interested in mobile device security and management. Interestingly, tablet connectivity (Wi-Fi® 3G/4G) is ranked lower than mobile device security and management. Another significant result is the high ranking for Adobe Flash HTML 5 support. Enterprise tablet users want a full-featured browser that can access the entire World Wide Web with no restrictions or limitations on the browsing experience. Figure 5 – Average ranking (scale of 1 to 10) of critical features for enterprise-grade tablet computers Use keyboard to type on tablet 6.18% Front facing camera 7.44% Rear facing camera 7.04% Full Adobe Flash 8.28% Support for HTML 5 8.7% Access emails, calendar, documents 9.44% BlackBerry Enterprise Server policies 9.12% BlackBerry security 9.38% Corporate data acceess 9.22% Bluetooth pairing with smartphones 8.24% Wi-Fi accessible 9.29% 3G accessible 8.31% 7” display 8.06% 10 display 7.17% Pocket portability 4.86% 4 5 6 7 8 9 106 pg
  8. 8. Defining the When asked to choose which three applications would most likely be deployed on an Enterprise tablet, the clear winner was corporate email. Workflow andEnterprise Tablet Customer Relationship Management (CRM) applications placed second and third respectively. This is consistent with current enterprise mobility research – the mobile worker needs access to all of the tools they need to do their job, not matter where they are or what time of day it is. Figure 6 – What are the three applications that you would most likely deploy to enterprise tablets? Email 55% Workflow 39% CRM 21% BI 10% Collaboration 8% Dashboard 7% Field Service 5% 0 10 20 30 40 50 60 WHAT IS THE BLACKBERRY SECURITY MODEL? One of the most highly ranked features, by both CIO executives and the Directors at the BlackBerry Innovation Forum, was ‘BlackBerry Security.’ But, what is BlackBerry Security? Research In Motion has been the market leader for enterprise smartphone sales for over a decade. No other mobile company understands the enterprise market and its specific security needs as well as well as RIM. At a high level, the BlackBerry Security Model is about; Trust, Management, and Completeness. Because of their many years of experience providing communications devices for the enterprise, companies trust RIM and BlackBerry products to be safe and secure. They know that BlackBerry devices are almost impossible to hack or root, and that the data on the device and on the company network is secure. In addition, BlackBerry Mobile Fusion provides a complete set of device management tools which allow IT administrators to control how a mobile device is used and what applications and data are allowed onto the device. The last element is completeness. Enterprises need to know that when they purchase a mobile device solution, control, security, and privacy are included out of the box. No add-ons are required on the device to VPN to the corporate network, and an antivirus and malware solution is included by default. Trust, Management, and Completeness are the key elements of the BlackBerry Security Model that enterprises demand. They help reduce the TCO and risk associated with corporate mobility solutions. At a more functional level, BlackBerry security can be summarized as: • ecuring the Mobile Device and its Data – Securing the device includes using strong S authentication to control access to the device, encryption and security of stored and removable data on the device, and protection from Viruses and other Malware. • Securing the communications to and from the mobile device – administrators need to make sure that the connection over the wireless network is highly secure in order to maintain data confidentiality and integrity, and to authenticate the origin of the data. • Managing the Mobile Device to Enforce the Enterprise Wireless Security Policy – IT administrators should have the ability to mandate passwords for mobile device users and erase data from mobile devices remotely. They also need the ability to establish, enforce, and update mobile device settings through policies or parameters that provide comprehensive control across all mobile devices.7 pg
  9. 9. Introducing Research In Motion has been in the mobile computing business for many years. The goal of the BlackBerry PlayBook tablet is tothe BlackBerry extend the power of the smartphone by introducing a powerful,PlayBook tablet ultra-mobile device. Some of the important features of the BlackBerry PlayBook tablet include; FEATURE DESCRIPTION Ultra-mobile Form-factor The BlackBerry PlayBook tablet is a 7 ‘professional-grade’ tablet optimized for worker mobility. Research has shown that 10 tablets are inherently stationary devices, more portable than mobile. The 7 size and less than 1 pound weight of the BlackBerry PlayBook tablet offers a truly mobile computing platform, easy to use on the move. The size also makes it easier to slip into the pocket of a suit, lab coat, or purse. Hi Resolution WSVGA Screen The high resolution (1024x600) screen provides widescreen support (16:9) for a more immersive media viewing and web browsing experience. The BlackBerry PlayBook can display high resolution medical diagnostic imagery to the mobile clinician and detailed schematics to Mobile Field Service personnel. QNX Operating System The BlackBerry PlayBook tablet is built on an innovative Operating System (OS) based on the QNX Neutrino Real Time OS. QNX Software Systems is an industry leader in the development of embedded systems for automotive telematics and for monitoring and control of nuclear reactors. The new OS is designed from the ground up to take advantage of multi-core systems to optimize the device for multi-tasking, speed, and rich end-user experiences. QNX extends the BlackBerry PlayBook beyond a media consumption device and into a viable mobile computing platform for enterprise requirements. HD Video Support The BlackBerry PlayBook tablet includes support for high resolution video playback (H.264, MPEG4 WMV). It also includes dual 1080p HD cameras (3MP Front, 5MP Rear) for video conferencing and video capturing that is useful for field staff. The BlackBerry PlayBook tablet also includes stereo speakers and microphones and a 1080p HDMI output to connect to TVs and projectors to show presentations and HD video. Desktop-grade Browser Built on WebKit, a standards based and open source rendering engine, the uncompromised browser provides full HTML5, JavaScript, and Adobe Flash Support via easy-to-use touch screen gestures. Global Connectivity The BlackBerry PlayBook tablet supports 802.11 a//b/g/n Wi-Fi and upcoming support for 4G mobile networks (WiMax, LTE or HSPA+). Every version supports Bluetooth 2.1 +EDR Support. True Multitasking Tablet The BlackBerry PlayBook tablet’s multitasking abilities go beyond just app switching. Keep up with email messages while reviewing business dashboards, downloading content and streaming music with amazing clarity. No matter which applications are open, they can continue to run in the background. Move between apps quickly and easily while experiencing the ultimate in uninterrupted productivity. The BlackBerry PlayBook tablet provides onboard GPS and digital compass for location aware applications, and an orientation sensor (Accelerometer) and 6-axis motion sensor (Gyroscope) for an enhanced gaming experience. Every highly ranked feature that was identified by the survey respondents has been included in the BlackBerry PlayBook tablet. Moreover, the BlackBerry PlayBook tablet includes innovative software solutions to address the CIO’s concern for security and support for shared use devices.8 pg
  10. 10. Introducing BLACKBERRY BRIDGE EXTENDS THE SMARTPHONE EXPERIENCEthe BlackBerry Many mobile workers depend on their smartphone for access to email, calendar, and important company applications and data. Even the bestPlayBook tablet smartphone can benefit from a larger screen and an easy to use touch interface. BlackBerry Bridge technology offers additional benefits to BlackBerry smartphone users by providing the convenience and flexibility to securely access the data that resides on your BlackBerry® smartphone and to browse the web using your existing BlackBerry smartphone data plan. The BlackBerry PlayBook tablet extends the features of the BlackBerry smartphone and only one data plan is required, which saves users money and helps to increase the ROI. BlackBerry Bridge works via a simple and secure Bluetooth pairing from the BlackBerry PlayBook tablet to any BlackBerry smartphone.1 The bridge allows the user to access the smartphone’s email, calendar, address book, task list, and BlackBerry Messenger. Notification systems between the two devices are linked so users are advised of calendar and task reminders or when a new email or BBM™ arrives. BlackBerry Bridge addresses many of the concerns about security and privacy. A simple, fast, and secure Bluetooth connection is established whenever the BlackBerry device is in range. When the connection is terminated, the data is removed from the BlackBerry PlayBook tablet. This makes it easy for the mobile worker to use their smartphone connection to establish a secure browser link into the corporate intranet for price checking, placing orders or to access strategic enterprise data. BLACKBERRY BALANCE EMPOWERS SHARED USE DEVICES As more personal devices make their way into the enterprise, CIOs and IT administrators must contend with the privacy, security, and management of employee liable devices. BlackBerry Balance allows administrators and corporate IT to separate users’ work and personal data on BlackBerry smartphones and tablets. This feature makes it easier to manage and secure employee-owned, or employee-liable, smartphones and tablets. BlackBerry Balance can delete only work data or applications from an employee-owned device, without affecting any personal data – admins can still perform a full wipe, if necessary. And BlackBerry Balance can remove all corporate IT policies from users’ smartphones. It also offers new safeguards to prevent users from copying sensitive work data into personal applications or email. Admins can prevent device backups to protect potentially sensitive data, and they can control and encrypt work data stored on a media card. Finally, organizations can use BlackBerry Balance to prevent access to corporate data via third-party apps. 1 Requires BlackBerry Device Software v5.0 or higher.9 pg
  11. 11. Introducing BUILT-IN EMAIL, MESSAGING, CALENDARS, AND CONTACTS The BlackBerry PlayBook includes support for built-in email, messaging, calendar, andthe BlackBerry contacts applications providing users with a truly unified messaging inbox; integratingPlayBook tablet enterprise push email (Microsoft Exchange), consumer messaging services (as Gmail™, Hotmail™ and Yahoo!™), and Social Networking Feeds (Facebook™, Twitter™ and LinkedIn™) into one easy to read and manage inbox. The built in email application includes powerful enterprise features such as: • H TML composing and editing • A ttachment downloads with PDF MS Office document support • ut of Office Reply O • uto Signature for outbound messages A • earch and Sub-search inbox on date, provider, folder and/or status. S The BlackBerry PlayBook also includes a native BlackBerry Messenger application for real-time collaboration and 1 to 1 messaging between BlackBerry devices. The BlackBerry PlayBook BBM application is optimized for the tablet form-factor providing toolbars and menu options within easy thumb reach. An ergonomically enhanced virtual keyboard, auto correction, and contextual prediction help make typing email and BBM messages faster and more efficient. The BlackBerry PlayBook includes impressive mobile calendar and contact applications. The calendar application provides the expected core calendaring features; multiple views, create, modify, forward, and delete single and recurring events. In addition, an original, people-centric view of scheduled events makes the user better prepared for more effective meetings. The contact application includes the basic display, search, and filter options, but in addition, it includes innovative social-centric features. The contact application will automatically synchronize with the user’s online contacts on Facebook, Twitter and LinkedIn, and will automatically merge and de-duplicate records from multiple sources. ‘Recent activity’ and communications with contacts are automatically associated with each contact record. APPLICATIONS MADE EASY The BlackBerry PlayBook tablet is an ideal mobile application platform. Microsoft Office documents, spreadsheets, and presentations can be viewed and edited using the pre- loaded Documents To Go®. Presentations can be shown on the on the large 7 screen, or they can be connected to an external television or projector while viewing speaker notes on the PlayBook itself. Patented InTact Technology™ assures the user that 100% of file formatting is maintained on the BlackBerry PlayBook tablet. The BlackBerry PlayBook tablet also includes a complete suite of productivity tools and utilities – a versatile, configurable calculator; a clock with multiple alarms; a stopwatch and countdown timer; a voice note recorder; and an eBook reader. By supporting multiple types of applications and development environments, the BlackBerry PlayBook tablet makes it easy to develop new applications and migrate existing enterprise solutions.10 pg
  12. 12. Introducing Development models for the BlackBerry PlayBook tablet include:the BlackBerry BlackBerry WebWorks SDK for Tablet OS The WebWorks SDK allows mobile web developers to develop, test, and packagePlayBook tablet up their web applications as BlackBerry WebWorks applications for tablets. The BlackBerry platform implementation of the WebKit rendering engine is the core of the BlackBerry WebWorks platform. The SDK supports key web technology standards such as HTML5, CSS, and JavaScript™. In addition, the SDK extends web applications to use the BlackBerry WebWorks APIs, which provide access to device hardware and capabilities along with data such as native dialogs, invoking other applications and system information. BlackBerry WebWorks applications are distributed through the BlackBerry® App World™ storefront and run on the BlackBerry PlayBook tablet. BlackBerry Tablet OS SDK for Adobe AIR The Adobe® Flash® platform is an integrated set of application programming technologies surrounded by an established ecosystem of support programs, business partners, and enthusiastic user communities. Of the 100 most popular websites, 85 of them include Adobe Flash. The BlackBerry Adobe AIR SDK allows you to create applications that leverage the Adobe AIR 2.5 runtime environment that is built into the BlackBerry Tablet OS. The BlackBerry Tablet OS is a multitasking operating system built upon the reliability and power of QNX® Neutrino® RTOS. Designed specifically to run applications developed using Adobe Flash and Adobe ActionScript®, the BlackBerry Tablet OS offers developers the opportunity to create new and compelling applications and games, or to simply adapt existing ones to a tablet platform. BlackBerry Tablet OS Native Development Kit (NDK) The BlackBerry Tablet OS NDK will allow developers to build high- performance, multi-threaded, native C/C++ applications with industry standard GNU tools. Developers can take advantage of the QNX POSIX library support and C/C++ compliance for quick and easy application porting and for creating native extensions for both BlackBerry and Android applications. Organizations can leverage work done in standard C/C++ to make it easier to migrate existing enterprise applications to the BlackBerry Tablet OS. BlackBerry Java and Android Applications The BlackBerry Runtime for Android™ Apps allows repackaged Android apps to run on the PlayBook. Robust API compatibility allows developers currently building for the BlackBerry or Android platforms to quickly and easily prepare their apps to run on the BlackBerry Tablet OS. Developers will be able to repackage, code, sign, and submit their BlackBerry Java and Android apps to BlackBerry App World for distribution.11 pg
  13. 13. BlackBerry Mobile In the survey, corporate executives identified device security and management as extremely important elements of an enterpriseFusion – The next tablet computer. CIOs and IT admins are used to the rock-solidgeneration of Mobile security and powerful management of BlackBerry smartphones;Device Management according to them, a viable enterprise tablet computer must be(MDM) just as secure and manageable. BlackBerry Mobile Fusion delivers industry recognized and trusted enterprise MDM and security capabilities to the BlackBerry PlayBook in the same way that Administrators manage BlackBerry smartphones today. BlackBerry Mobile Fusion allows administrators to manage smartphones and PlayBooks via a web interface or a customer administration interface. The administrator can manage individuals or groups to configure settings and enforce IT policies such as; • C ontrol password requirements (length, complexity, lifespan, max attempts) • E nable and enforce device encryption • Manage cut/copy/paste between corporate and personal areas of device (requires BlackBerry Balance) • Remote lock and/or wipe lost or stolen devices • TA distribution and version control of enterprise applications. O Management features enable CIOs and IT administrators to extend familiar and trusted BlackBerry security and management capabilities to BlackBerry PlayBook users. The BlackBerry PlayBook is so secure that it has received FIPS (Federal Information Processing Standard) 140-2 certification, making the PlayBook the first tablet certified for deployment within US federal government agencies. Moreover, most financial and healthcare institutions value FIPS certification as an important purchasing factor in their regulated industries. The BlackBerry PlayBook was also certified by the Defense Signals Directorate for use by Australian Governmental agencies. This makes the BlackBerry PlayBook the first government certified tablet in Australia available for use with restricted or protected classified data. It is clear that the industry leading security and management capabilities of the BlackBerry PlayBook are essential in the enterprise market. Corporate executives need to know that important company data is safe and that their network cannot be accessed from a lost or stolen device.12 pg
  14. 14. Benefits of Tablet Mobile workers need a powerful, easy-to-use mobile computing platform to do their work when they are away from their desk.Computers in the Until recently, their options were laptops, netbooks, andEnterprise smartphones. Each of these devices has their advantages and disadvantages, but with the introduction of tablets, enterprises are enthusiastic about the opportunity to have some of the power and funcationality of a laptop with the convenience and mobility of a smartphone. Increased Productivity Smartphones offered some conveniences over laptops, but the larger screen and more powerful processor of the tablet computer will improve productivity even more. Tablets make it easier to read and respond to emails, review and edit important documents, and participate in strategic enterprise workflow. Decreased Worker Latency A tablet computer allows the mobile worker to be more responsive to important communications (text, voice, and video), and better able to contribute to enterprise workflow and social networking. The decreased latency and improved mobile worker reachability should improve customer satisfaction. Tablet computers can also be deployed at the executive level to replace notepads and binders. Robust Control and Security The enterprise tablet computer can be managed by the corporate Mobile Device Management System. Enforced MDM can improve security of the mobile device by forcing encryption, strong authentication, and VPN usage for communications with the corporate network. Reduced TCO Tablet computers can be less expensive to acquire, easier to configure, and easier to manage than laptops. This should allow greater penetration into the organization and a faster refresh cycle. Beyond these important work benefits, the BlackBerry PlayBook tablet makes it easier for the user to balance their work life and enrich their personal life. The BlackBerry PlayBook tablet is designed from the ground up to accommodate shared use to facilitate a work-life balance. When not taking care of business, the mobile worker can watch HD movies, video chat with their family, listen to music, read an eBook, or play a game. The tablet can be used for work related activities, as well as enhancing the mobile professional’s quality of life.13 pg
  15. 15. Tablet Computers Tablet computers have a broad enterprise appeal – almost any line of business can benefit from the increased productivity andin Vertical Markets reduced costs once they are deployed. However, some vertical markets are more ready than others for the deployment of tablets in their place of work. HEALTHCARE IS HIGHLY MOBILE Healthcare is a unique operating environment with a high degree of mobility within their workforce. Many healthcare workers do not have a primary workspace, but instead they share workspaces by shift. Mobility presents a number of challenges to communications and workflow efficiency as doctors and nurses spend much of their time away from any desk phone and computer. Tablets are very exciting to healthcare organizations. They provide a low-cost alternative to expensive bedside terminals, computers on wheels (COWs), and laptops. They are highly mobile and provide a more usable interface for viewing medical images, interfacing with Electronic Medical Records (EMR), and general clinical workflow. Using their BlackBerry PlayBook, the clinician can view medical images quickly and easily wherever they are located; home, hospital, or anywhere in between. At the bedside they can use their BlackBerry PlayBook to help describe the patient’s condition and treatment; making the patient more informed and involved can improve their quality of care and reduce their length of stay. The clinician can use the BlackBerry Playbook to access the hospitals EMR system to research drug interactions, verify dosages, and validate their proposed treatment against the hospitals best-practices and clinical care pathways. The BlackBerry PlayBook tablet is the ideal tablet for Healthcare organizations. It is small enough to fit in the pocket of a lab coat, and yet it is powerful enough to run key Healthcare Information Systems (HIS) such as EMR, ePharmacy, and Computerized Patient Order Entry (CPOE). In the US, the Healthcare Information Portability and Accountability Act (HIPAA) require that all patient data is private and any storage or transmission must be secure. Failure to conform to HIPAA can result in steep fines and potential criminal charges. The BlackBerry Platform includes all of the security features that RIM is world-renowned for and is in line with HIPAA requirements for healthcare organizations. For more detailed information about BlackBerry and HIPAA, please download the whitepaper – BlackBerry® and The Health Insurance Portability and Accountability Act (HIPAA) from the Segal Company. IMPROVING CUSTOMER SERVICE FOR FINANCIAL SERVICES Many financial services companies have refocused attention on their customers to increase their revenues. Improving customer satisfaction and loyalty is the key to this effort. One important strategy to make this happen is increasing customer face time and getting the sales force in front of the customer. To be effective, the mobile worker needs access to CRM (Customer Relationship Management) and SFA (Sales Force Automation) systems. Organizations that manage large, mobile populations of field service agents were very quick to assign their workers with laptops, smartphones, or custom- built devices to do their work. However, these companies are always looking for new technology solutions to enable their mobile workforce and improve their effectiveness. Since it is pocket sized, it is easier to carry around; it can be held with one hand and used on the move.14 pg
  16. 16. Tablet Computers SUN LIFE DEPLOYS MOBILE SFA ON THE BLACKBERRY PLAYBOOKin Vertical Markets The Company: Sun Life Financial Inc. (Sun Life) is a leading financial services company offering protection and wealth accumulation products such as pension plans, group benefit plans, and insurance to both individuals and corporate clients. Approximately 15,000 employees work in several countries around the world including the United States, India, China, UK, and in their corporate headquarters in Toronto, Canada. The Challenge: Sun Life Financial Inc. offers Group Retirement and Group Benefits programs where employers can match a certain percentage of the employees’ retirement contributions. To educate employees about this offering, large corporations would routinely ask Sun Life to provide an enrollment session for its staff. Trainers would travel to customers’ offices to explain the financial benefits of joining a group retirement plan and send the employees off with paper forms or a web address to submit their information at another time. Despite interest during the training session, findings showed that only 10 percent of participants would actually fill out the personal retirement forms after the training. The Solution: Sun Life partnered with Research In Motion (RIM) to pilot a new application on the BlackBerry PlayBook tablet that would allow clients to complete Group Retirement programs during the education sessions. Sun Life’s in-house developers created GRS Wireless Enrolment, a custom application for the BlackBerry PlayBook tablet that uses Adobe Flash. The application is designed to provide a wireless and secure way to enroll in a group retirement plan while employees are still in the room with the trainer. For the initial launch of the program, up to 1,000 BlackBerry PlayBook tablets will be rolled out to more than 35 Sun Life trainers. The Benefits: The ability to sign-up for a plan in near real time, with the assistance of the trainer, helps Sun Life improve the take-up rate of their second tier retirement plans. Based on industry research, Sun Life projects that group retirement enrolment will jump from 10 to 75 percent and possibly provide a 300 percent return on investment. Additionally, Sun Life’s decision to embrace new technology has given the company a boost in reputation, both inside and outside the organization – their employees are reinvigorated, they are better able to attract top talent, and they have won new business. The pilot project has been so successful that other areas of the business are looking into implementing similar solutions.15 pg
  17. 17. Conclusion The new generation of tablet computers are positioned to make significant inroad into the enterprise market. Optimized for the mobile worker, these new tablets will provide a powerful and capable mobile computing platform. RIM surveyed over 150 C-level executives at their recent Executive Summit to ascertain the features that were most important to them. The two most important requirements were; 1. Access – access to important corporate data and important productivity applications (email, calendar documents) 2. Management – Control and Security of the tablet computer. The BlackBerry PlayBook tablet has been designed from the ground up to satisfy the most stringent requirements of the enterprise CIO. CIO REQUIREMENT BLACKBERRY APPROACH Reduce Total Cost of Ownership (TCO) BlackBerry Mobile Fusion helps to make it less expensive to deploy, manage and secure mobile devices. In addition, BlackBerry Bridge can help further reduce the TCO of a tablet computer by allowing the device to share a smartphone data connection and an existing data plan. Industry-leading Security and MDM BlackBerry Mobile Fusion provides the BlackBerry PlayBook with all of the security and policy management capabilities that corporate executives are used to with their smartphones. The BlackBerry PlayBook is the world’s first tablet computer to achieve FIPS 140-2 certification and be deemed secure enough for US government sales. Increase Enterprise Application Flexibility The BlackBerry PlayBook tablet supports multiple application development environments including support for Adobe AIR, BlackBerry Java and Android Applications, the BlackBerry WebWorks SDK and a powerful BlackBerry Tablet OS Native Development Kit (NDK). By supporting multiple application environments, the BlackBerry PlayBook tablet makes it easy to develop and or adapt existing enterprise solutions onto the new platform. Support Work/Life balance The BlackBerry PlayBook tablet is designed to excel as an enterprise tablet, but it also provides many hardware and software features to improve work/life balance. BlackBerry Balance makes it easy for Administrators to control what features and functions are available to the user for their personal use, while maintaining security. Uncompromised Hardware Performance A dual-core CPU and high definition WSVGA multi-touch screen, together with the dual HD capable cameras and the mobility optimized QNX operating system, the BlackBerry PlayBook tablet provides market leading mobile computing performance. Global Connectivity The BlackBerry PlayBook tablet supports 802.11 a//b/g/n Wi-Fi and upcoming support for 4G mobile networks (WiMax, LTE or HSPA+). Every version supports Bluetooth 2.1 +EDR Support. Ultra Portability The 7” form factor makes it easy to include the BlackBerry PlayBook tablet in all aspects of your everyday life. Easy to tuck away in purse or pocket, the BlackBerry PlayBook tablet does not require hand carrying or a specialized case. It goes wherever you go and is immediately ready do whatever you need to do.16 pg
  18. 18. For More Information RIM offers a number of different resources to learn more about wireless solutions in general and BlackBerry in particular. The web site is a good first place to start. The Technical Knowledge Center on the site can help you get answers to particular questions. To find other resources and whitepapers, visit the BlackBerry Resource Centre© 2012 Research In Motion Limited. All rights reserved. BlackBerry®, RIM®, Research In Motion®, BBM™ andrelated trademarks, names and logos are the property of Research In Motion Limited and are registered and/orused in the U.S. and countries around the world.