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In the world of social media, social strategists are constantly assessing the best way
they can plan successful social initiatives and optimize their programs as new opportunities arise. With
an ever-changing landscape of platforms, tactics and technology, this list is seemingly endless. Regardless of where you are in your planning cycles, we’ve pulled together the top seven areas all social media strategists should be thinking about with ideas on how to approach planning and assessment in each area and an action plan to get started.