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Optimize, Monetize and Personalize your Network ...

Optimize, Monetize and Personalize your Network
With demand for broadband hungry applications growing exponentially in recent
years, broadband service providers are constantly looking for ways to capitalize on
their investments in network infrastructure, while maintaining high subscriber
quality of experience.
Allot solutions offer a uniquely broad range of services that help mobile, fixed and
converged broadband service providers achieve just that – allowing them to fully
optimize, monetize and personalize their networks.
This handbook presents a selection of real network use cases that leverage the
power and innovation of Allot’s technology and products.
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    GDS International: Use Cases GDS International: Use Cases Document Transcript

    • Optimizing, Monetizing & Personalizing Broadband Services Use Cases
    • Optimizing, Monetizing & Personalizing Operator NetworksTable of ContentsTable of ContentsIntroduction ....................................................................................... 2Introduction ....................................................................................... 2Use Case 1: Fair Use Management ........................................................ 4Use Case 2: OTT Use Management ........................................................ 6Use Case 1: Fair Video Caching ............................................................. 4Use Case 2: OTT Video Caching ............................................................. 6Use Case 3: OTT Video Optimization ..................................................... 8Use Case 4: OTT Video Optimization ..................................................... 8Use Case 3: Service Tiering ................................................................. 10Use Case 4: Service Tiering ................................................................. 10Use Case 5: Bill Shock Prevention........................................................ 12Use Case 5: Off-peak Happy Hour ....................................................... 12Use Case 6: Bill Shock Prevention........................................................ 14Use Case 6: Off-peakCharging (Quota) ................................................. 14Use Case 7: Volume Happy Hour ....................................................... 16Use Case 7: Volume Charging (Quota) ................................................. 16Use Case 8: Application-based Charging .............................................. 18Use Case 8: Application-based Charging .............................................. 18Use Case 9: Bandwidth on Demand Turbo Boost .................................. 20Use Case 9: Bandwidth on Demand Turbo Boost .................................. 22Use Case 10: Illegal Content Blocking .................................................. 20Use Case 10: Illegal Content Blocking .................................................. 22Notice of Confidentiality Protection ............................................................ 24Use Case 11: DDoSUse Case 11: DDoS Protection ............................................................ 24This document contains proprietary information that is the sole property of Allot Communications. NoUse Case 12: Blacklist Prevention........................................................ 26part of its content may be used for any other purpose, disclosed to any party or reproduced by anymeans, electronic Blacklist Prevention ........................................................ 26Use Case 12: or mechanical, without the express prior written permission of Allot Communications.Network Deployment Diagrams .......................................................... 28Glossary Deployment Diagrams .......................................................... 28Network........................................................................................... 30Copyright © 2011 Allot Communications. All rights reserved.Glossary ........................................................................................... 30Allot Communications, Allot NetEnforcer and the Allot logo are registered trademarks of AllotCommunications. All other brand or product names are trademarks or registered trademarks of theirrespective owner(s).All Information and specifications subject to change without notice.
    • Optimizing, Monetizing & Personalizing Operator NetworksTable of ContentsIntroduction ......................................................................................... 2 .......................................................................................Use Case 1: Subscriber Behavior Analysis ............................................... 4 Fair Use Management ........................................................Use Case 2: Fair Use Mamagement ........................................................ 6 OTT Video Caching .............................................................Use Case 3: OTT Video Caching .............................................................. 8 Optimization .....................................................Use Case 4: OTT Video Optimization ..................................................... 10 Service Tiering .................................................................Use Case 5: Service Tiering .................................................................. 12 Bill Shock Prevention........................................................Use Case 6: Device Awareness ............................................................. 14 Off-peak Happy Hour .......................................................Use Case 7: Bill Shock Prevention ......................................................... 16 Volume Charging (Quota) .................................................Use Case 8: Off-peak Happy Hour ........................................................ 18 Application-based Charging ..............................................Use Case 9: Volume-based Demand Turbo Boost .................................. 20 Bandwidth on Charging .....................................................Use Case 10: Application-based Charging.............................................. 22 Illegal Content Blocking ..................................................Use Case 11: Bandwidth on Demand Turbo Boost ................................. 24Notice of Confidentiality Protection ............................................................ DDoSUsedocument containsbe used for anyBlocking ...................................................NoThis Blacklist Prevention purpose, disclosedproperty of Allotreproduced by anypart of its content may proprietary information that is the sole to any party or Communications. Case 12: Illegal Content other ........................................................ 26means, electronic or mechanical, without the express prior written permission of Allot Communications.Use Case Deployment Diagrams .......................................................... 28Network 13: DDoS Protection .............................................................Use Case........................................................................................... 30Glossary 14: Blacklist Prevention .........................................................Copyright © 2011 Allot Communications. All rights reserved.Network Deployment Diagrams ........................................................... 32Allot Communications, Allot NetEnforcer and the Allot logo are registered trademarks of AllotCommunications. All other brand or product names are trademarks or registered trademarks of theirrespective owner(s).All Information and specifications subject to change without notice.
    • IntroductionOptimize, Monetize and Personalize your NetworkWith demand for broadband hungry applications growing exponentially in recentyears, broadband service providers are constantly looking for ways to capitalize ontheir investments in network infrastructure, while maintaining high subscriberquality of experience.Allot solutions offer a uniquely broad range of services that help mobile, fixed andconverged broadband service providers achieve just that – allowing them to fullyoptimize, monetize and personalize their networks.This handbook presents a selection of real network use cases that leverage thepower and innovation of Allot’s technology and products.2 Introduction
    • Optimizing, Monetizing & Personalizing Operator NetworksOptimizationWith ever-increasing growth in demand for OTT applications and services,broadband service providers are increasingly under pressure to manage theimpact these offerings have on the network and the costs they impose.This can be done by implementing policies that appropriately reflect the value thata particular application – such as VoIP or video streaming – presents to bothoperator and subscriber, while managing its utilization of network resources, andoptimizing QoS (Quality of Service) and user experience.And that’s exactly what Allot’s solutions enable – effectively turning broadbandpipes into truly smart networks.MonetizationAllot solutions offer broadband service providers the ability to deploy new chargingmodels. These not only allow them to accurately bill subscribers, but to alsogenerate new revenue and increased ARPU from existing traffic and OTTapplication usage.PersonalizationPersonalized service packages enable subscribers to benefit from enhanced QoE(Quality of Experience). They may leverage the high level of personalizationprovided to select the services, applications and content they wish to consume – onboth fixed and mobile devices – at the most convenient price point.
    • Use CaseContents Tiering (Quota)Table of 7: Volume Charging Analysis 1: Subscriber Behavior 4: ServiceTable of ContentsIntroduction ....................................................................................... 2 The incredible growthbroadband service providers to tailor Service charging enables broadband service providers to Volumetiering allows of the smartphone and mobile devices competitive ....................................................................................... 2 Introductionwith usage to specific marketrevenue growth. It market along Fair Use equally phenomenal growth in the and Use Caseincreasedthe Management ........................................................ 4 translate 1:service plans into proportional demographics number ofthem better regulate network utilization. subscriber applications also helps preferences. available to run on these devices, Use Case 1: Fair broadband service ........................................................ 4UseoverwhelmingUse Management provider networks and are Case 2: OTT Video Caching ............................................................. 6 Converged Basic, advanced and solution service possible be operators The volume chargingpremium makes ittiers may for defined to to squeezing their profit margins. ............................................................. 6Use Case 2: OTT Video Optimization QoS, usage the accommodate different Caching offer a choice of quota packages priced ..................................................... 8Use Case 3: OTT Videospeeds (Mbps), according toallowances,Use ability 3: Service what applicationsone-month period.and The Case data traffic provisions, specific application SLAs Happy of to fair Video Optimization ..................................................... 8 volumeHours, identify allowed during a are most popular,Use Case 4: OTT use Tiering ................................................................. 10 combine those insights with demographics, location, device and more. Subscribers gain complete transparency regarding their actualUse Case 4: Service Tiering .................................................................Optimize data consumption, and Prevention........................................................ 10Useexample, Bill Shockthe abilitycould offer monthly to design time Case 5: of day data, allows broadband service providers costs. to control Optimize Monetize 12 For a basic service plan to monetize broadband usage. a certain speed for specific application packages and The Case 6: Bill ShockHappy Hour ....................................................... 12Use solution opens upmonthly monetization opportunities byor Monetize PersonalizeUse Case 5: Off-peakfurther volume allowance plus a free all usage types plus a Prevention........................................................ 14 For instance, say thatwho have exceeded their quota to allowing subscribers discounted Happy Hour. Facebook is the most popular application Personalize Network Network Offload for users between the ages of 16 and ....................................................... Network Volume Happy Hour 24, ................................................. 14Use Case 6: Off-peakCharging (Quota)as well as being theUse Case 7:“top-up” their volume allowance for a fee, or to temporarily Network 16 Offload Security A more personalized planused every day after 5PM, including most popular application could offer a certain speed for all Online Charging Security Online upgrade to8: Volume Charging (Quota) ................................................. Postpaid .............................................. 16Use Case 7:plus a quota plans. Volume charging also promotes Use Case higher monthly volume allowance, with unlimited Charging 18 usage types Application-based Charging may offer an fair use, as The broadband service provider weekends. heavy users are no longer subsidized at the expense Postpaid Prepaid Use Case 9: Bandwidth on Demand Turbo Boost .................................. QoE QoS use of such social networking sites as Facebook, Twitter and Prepaid QoE Prepaid unlimited 8: Application-based Charging .............................................. QoE QoS of others. plan valid after 5PM or a Facebook service plan for Use Case 18 20 LinkedIn, plus priority delivery of VoIP and gaming applications. Analytics youngsters. These new income streams will help to meet rising Use Case 9: Bandwidth on Demand Turbo Boost .................................. 20 .................................................. 22 Volume Chargingwell Content Blockingvalue of these services. Use Case 10: Illegal Benefits network costs as Keyasoperators easily combine a diverse Service tiering can help reflect the true range of service parameters to Blocking .................................................. 24 Use Case 10: Illegal Protection ............................................................ 22 Use Case 11: DDoS Content provide each subscriber with the right service plan Increase ARPU at the right price. Subscriber11: DDoS Analysis Key............................................................ 24 Use Case 12: Blacklist Prevention........................................................ 26 Use Case Behavior Protection usage and Close the gap between networkBenefits revenues Service Tiering Key Benefits Reduce Deployment Prevention........................................................ 26 Network churn Use Case 12: Blacklist  Increase revenues Diagrams .......................................................... 28 Increase revenue and upsell opportunities  Optimize network resources .......................................................... 30 Network........................................................................................... 28 Glossary Deployment Diagrams Optimize network resource management Glossary ........................................................................................... 30  Enhance customer satisfaction Enhance customer satisfaction4 4: Service Charging Analysis 1: Subscriber Behavior16 Use Case 7: VolumeTiering (Quota)10
    • Optimizing, Monetizing & Personalizing Operator NetworksVolume Management SolutionFair Use Charging Solution Flow FlowSubscriber Behavior Analysis Solution Flow One or more A new package popular applications Information is sent rate-limit Solution can Marketing defines is offered to a are identified in the to marketing of all subscriberspackages traffic specific segment of the network in that part of network subscriber base Once congestion has Fair use management subsided, rate limits solution detects lifted, throughput and network congestion in Solution can optionally QoS enforcement part of network Broadband service provider apply different rate more popular applications on his identifies one or return to normal network limits, as per individual subscribers’ service This information is sent to marketing that will define specific packages based on plan SLAs demographics and other segmentation tools A new package is offered to a segment of the broadband service provider’s sub- The fairbase management tracks usage andnetwork congestion in part of the scriber Volume use charging solution solution detects sends individual subscribers ongoing network notifications on the volume of data (i.e. percentage of quota) consumed to date The solution detects when the traffic of all subscribers in that part of reached The solution can rate-limit quota consumption is approaching or has the 100%, and automatically directsrate limits, depending on the SLA in individual network, or can apply different subscribers to a portal, where they may choose subscribers’ service plans from a number of options:  Agree to limited throughput for the remainder lifted. Throughput and QoS Once the congestion has subsided, rate limits are of the billing period enforcement return to normal for all subscribers  Purchase a volume top-up for the remainder of the billing period  Purchase a different service plan with greater volume allowance The subscribers’ quota is automatically reset at the end of the billing period
    • Use Case 1: Fair Use Management 2: Fair Use MamagementTable of ContentsWhether providing fixed or mobile connectivity, broadbandIntroduction ....................................................................................... 2service providers must constantly struggle to deliver fair andconsistent QoE to all network subscribers, while refraining fromUse Case 1: Fair Use Management ........................................................ 4making further investments in network resources. ConvergedNo single 2: OTT Video Caching ............................................................. 6Use Caseuser is to be discriminated against, yet at the sameUse Case 3: OTT be allowed to abuse shared networktime, none are to Video Optimization ..................................................... 8resources at the expense of others.Use Case 4: Service Tiering ................................................................. 10 OptimizeThe fair use management solution ensures that no individualUse Case 5: Bill Shockserviceprovided to others. It does so bysubscriber disrupt the service provided to others. It does so by Monetize disrupts the Prevention........................................................ 12managing throughput and subscriber QoE on the basis of Personalize NetworkUse Case 6: Off-peak Happy Hour ....................................................... Network Offload 14congestion thresholds across the entire network. Security OnlineUse Use ManagementCharging (Quota) ................................................. PostpaidFair Case 7: Volume Key Benefits Charging 16 Prepaid QoE QoS Reduce 8: Application-based Charging .............................................. 18Use Case network congestion AnalyticsUse Case 9: Bandwidth on Demand Turbo Boost .................................. 20 Enhance QoE and reduce churn Generate service upsell opportunities .................................................. 22Use Case 10: Illegal Content BlockingUse Case 11: DDoS Protection ............................................................ 24Use Case 12: Blacklist Prevention........................................................ 26Network Deployment Diagrams .......................................................... 28Glossary ........................................................................................... 3064 Use Case 1: Fair Use Mamagement 2: Management
    • Optimizing, Monetizing & Personalizing Operator NetworksFair Use Management Solution Flow Solution can rate-limit traffic of all subscribers in that part of network Once congestion has Fair use management subsided, rate limits solution detects lifted, throughput and network congestion in Solution can optionally QoS enforcement part of network apply different rate return to normal limits, as per individual subscribers’ service plan SLAs The fair use management solution detects network congestion in part of the network The solution can rate-limit the traffic of all subscribers in that part of the network, or can apply different rate limits, depending on the SLA in individual subscribers’ service plans Once the congestion has subsided, rate limits are lifted. Throughput and QoS enforcement return to normal for all subscribers
    • Use Case 2: OTT Video Caching 3:Table of ContentsWith increased demand for OTT video content and streamingIntroduction ....................................................................................... 2applications, broadband service providers have been hardpressed to meet subscribers’ QoE expectations.Use Case 1: Fair Use Management ........................................................ 4 ConvergedStreaming video is particularly susceptible to networkUse Case 2: OTT Video Caching ............................................................. 6congestion and latency that cause unwanted buffering andUse Case forOTT Video Optimization ..................................................... 8time-outs 3: video viewers. This is especially true for OTTInternet applications that are not provisioned by the operator.Use Case 4: Service Tiering .................................................................Monetize Optimize 10The OTT video caching solution greatly improves video delivery Personalizeby storing 5: Bill Shock Prevention........................................................ 12Use Case large and popular video files in the service providernetwork, assuring that they be closer to the subscriber and can Network OffloadUse Case 6: Off-peak Happy Hour ....................................................... 14 Network Securitybe retrieved quickly.Use Video7: Volume Charging (Quota) ................................................. ChargingOTT Case Caching Key Benefits Online 16 Postpaid Prepaid Reduce 8: Application-based Charging .............................................. 18 QoSUse Case bandwidth use and costs on peering and transit links QoE Analytics Reduce 9: Bandwidth improved video QoE Boost .................................. 20Use Case churn through on Demand Turbo Accelerate video delivery Blocking .................................................. 22Use Case 10: Illegal ContentUse Case 11: DDoS Protection ............................................................ 24Use Case 12: Blacklist Prevention........................................................ 26Network Deployment Diagrams .......................................................... 28Glossary ........................................................................................... 3086 Use Case 2: OTT Video Caching 3:
    • Optimizing, Monetizing & Personalizing Operator NetworksOTT Video Caching Solution Flow A subscriber requests video file The video request is redirected to the OTT video caching solution If the content is already in cache storage, it is delivered to the subscriber from the cache server If the content is not in cache storage, it is delivered to the subscriber from the Internet and is simultaneously cached for future use
    • Use Case 3: OTT Video Optimization 4:Table of ContentsWith sporting events, movies and entertainment always in highIntroduction ....................................................................................... 2demand, it’s no surprise that video streaming is among themost popular network applications. It’s also subject toUse Case 1: Fair Use Management ........................................................ 4subscribers’ highest service quality expectations.Meeting these expectations is no ............................................................. 6Use Case 2: OTT Video Cachingsimple challenge for Mobilebroadband service providers, who constantly struggle to deliverUse Case 3: OTT Video Optimization ..................................................... 8high quality video, without repeated buffering, timeouts or OptimizeUse Case 4:all while keeping ................................................................. 10disruptions, Service Tiering infrastructure expenses to a Monetizereasonable level.Use Case 5: Bill Shock Prevention........................................................ Network Personalize 12 Offload NetworkThe OTT video optimization solution intelligently adjusts andUse Case 6: Off-peak Happy Hour ....................................................... 14 Security Onlineoptimizes a video stream according to the specific target device Charging Postpaidand Case 7: Volume Charging (Quota) ................................................. 16Use subscriber requesting it. When offered as a value-added Prepaid QoE QoSservice, the solution optimizes only those flows generated by AnalyticsUse Case 8: Application-based Charging .............................................. 18subscribers to the service. This allows operators to reduceservice deployment and network infrastructure requirements.Use Case 9: Bandwidth on Demand Turbo Boost .................................. 20Use Video10: Illegal Content Blocking .................................................. 22OTT Case Optimization Key Benefits Contain infrastructure costsUse Case 11: DDoS Protection ............................................................ 24 Increase ARPUUse Case 12: Blacklist Prevention........................................................ 26 Meet customer experience requirementsNetwork Deployment Diagrams .......................................................... 28Glossary ........................................................................................... 308 Use Case 3: OTT Video Optimization10 4:
    • Optimizing, Monetizing & Personalizing Operator NetworksOTT Video Optimization Solution Flow Subscriber traffic Subscriber video traffic detected; policy Subscribers sign up detected and directed to Optimized video stream server checks for video optimization video optimization delivered to subscriber’s subscriber profile for service service (or to similar, handset or PC video optimization 3rd party service) service eligibility Subscribers sign up for a video optimization service (e.g. enhanced Internet HD video) When subscriber traffic is detected, the policy server checks their profile to determine video optimization service eligibility The solution detects subscriber video traffic, and directs it to its video rd optimization service (or to a similar, 3 party service) The optimized video stream is delivered to the subscriber’s handset or PC
    • Use Case 4: Service Tiering 5:Table of ContentsService tiering allows broadband service providers to tailorIntroduction ....................................................................................... 2competitive service plans to specific market demographics andsubscriber preferences.Use Case 1: Fair Use Management ........................................................ 4 ConvergedBasic, advanced and premium service tiers may be defined toaccommodate different Caching ............................................................. 6Use Case 2: OTT Videospeeds (Mbps), QoS, usage allowances,Use Case 3: OTT use provisions, specific application SLAs andHappy Hours, fair Video Optimization ..................................................... 8more.Use Case 4: Service Tiering .................................................................Optimize 10For example, a basic service plan could offer a certain speed for MonetizeUse Case 5: Bill Shock Prevention........................................................ 12all usage types plus a monthly volume allowance plus a free ordiscounted Happy Hour. Personalize NetworkUse Case 6: Off-peak Happy Hour ....................................................... Network Offload 14A more personalized plan could offer a certain speed for all Security Onlineusage types Volume Charging (Quota) ................................................. PostpaidUse Case 7:plus a monthly volume allowance, with unlimited Charging 16 Prepaid QoEUse Case 8: Application-based Charging .............................................. 18 QoSuse of such social networking sites as Facebook, Twitter andLinkedIn, plus priority delivery of VoIP and gaming applications. AnalyticsUse Case 9: Bandwidth on Demand Turbo Boost .................................. 20Service tiering can help operators easily combine a diverserange of service parameters to Blocking .................................................. 22Use Case 10: Illegal Content provide each subscriber with the right service planat the right price.Use Case 11: DDoS Protection ............................................................ 24Service Tiering Key BenefitsUse Case 12: Blacklist Prevention........................................................ 26 Increase revenue and upsell opportunitiesNetwork Deployment Diagrams .......................................................... 28 Optimize network resource managementGlossary ........................................................................................... 30 Enhance customer satisfaction12 5:10 Use Case 4: Service Tiering
    • Optimizing, Monetizing & Personalizing Operator NetworksService Tiering Solution Flow Example 1: if a usage allowance is included in plan, subscriber’s traffic is metered and volume caps enforced Subscriber assigned to All traffic generated by a basic, advanced, premium subscriber treated as per or other service plan service plan definitions Example 2: if plan includes priority for VoIP, that application will receive guaranteed bandwidth, even during peak or other periods of congestion Each subscriber is assigned to a basic, advanced, premium or other service plan, which defines the speed, QoS, priorities, usage allowance, fair use provisions and value-added services that he or she will receive, among others All traffic generated by that subscriber is treated accordingly For example, if a usage allowance is included in the plan, the subscriber’s traffic will be metered and volume caps enforced Another example: if the plan includes priority for VoIP, that application will receive guaranteed bandwidth, even during peak or other periods of congestion
    • Use CaseContents Awareness 6: DeviceTable of 7: VolumeTiering (Quota) 4: Service ChargingTable of ContentsIntroduction ....................................................................................... 2 The ability to differentiatebroadband service providers to Service charging enables between different devices tailor Volumetiering allows broadband service providers to (dongles, smartphones, ....................................................................................... 4 competitive tablets) Management ........................................................ 2 IntroductionFair Use andinto proportional demographics and Use Caseincreased usage to specifichandsetrevenue (iPhone, It translate 1:service plans different market makers growth. Samsung, and Blackberry Bold etc.) and the most popular subscriber preferences. also helps them better regulate network utilization. Use Case 1: Fair Use Management ........................................................ 4Use Case 2:for each typeCaching ............................................................. 6 applications OTT Video of device or handset, greatly improves Converged Basic, advanced and solution service possible be operators The volume chargingpremium makes ittiers may for defined to toUse Case 3: OTT Videospeeds (Mbps),introduce subscriber- broadband service providers’ ability to accommodate different Caching ............................................................. 8 ..................................................... 6Use Case 2: OTT Video Optimization according toallowances, offer a choice of quota packages priced QoS, usage the centric service plans.Use Case 4: OTT use Tiering ................................................................. 10Use Case 3: Service provisions, specific application SLAs and Happy of data traffic allowed during a ..................................................... 8 volumeHours, fair Video Optimizationone-month period. Some handsets feature specifications and capabilities that more. Subscribers gain complete transparency regarding their actual are Case 5: Bill Shockthe .................................................................Optimize data consumption, and Prevention........................................................ 10UseaCase 4:fit for running certain types of bandwidth-hungryUseexample, Serviceserviceabilitycould offer monthly costs. for better Tiering to control Optimize Monetize 12 For a basic VoIP and gaming packagescertain speed plan a can be designed applications. Video, The Case 6: Bill ShockHappy Hour ....................................................... 12Use solution opens upmonthly monetization opportunities byor Monetize PersonalizeUse Case 5: Off-peakfurther volume of each device and to all usage types specific Prevention........................................................ 14 to enhance the plus a differentiators allowance plus a free allowing to the needs of savvy subscribers that quota educated Personalize Network Network Offload respond subscribers who have exceeded their make to discounted Happy Hour. Volume Happy Hour ....................................................... 14Use Case 6: Off-peakCharging (Quota) ................................................. NetworkUse Case 7:“top-up” their volume allowance for a fee, or to Network 16 Offload Security temporarily choices personalized plan could offer tocertain speed for all A more in choosing specific handsets a accommodate their Online Charging Security Online upgrade to8: Volume Charging (Quota) ................................................. Postpaid usage types Application-based Charging .............................................. 16Use Case 7:plus a quota plans. Volume charging also promotes Use Case higher broadband usage. monthly volume allowance, with unlimited Charging 18 fair use, as heavy users are no longer subsidized at the expense Postpaid Prepaid use of such social networking sites as Facebook, Twitter and Prepaid QoE QoS Prepaid QoE of others. 8: Application-based Charging .............................................. QoE QoS For example, Bandwidthservice providers can Boost .................................. 18 Use Case 9: broadband on Demand Turbo define a special Use Case 20 Analytics LinkedIn, plus priority HTC users, or a gaming package for iPhone video package for HD delivery of VoIP and gaming applications. Volume Charging KeyContentalso be combined with.................................. 20 Use Case 9: Bandwidth on Demand Turbo Boost .................................................. 22 users. Device information can Blockingcombine a diverse Use Case 10: Illegal Benefits other Service tiering can help operators easily demographic information to to Blocking .................................................. 24 Use Case 11: DDoS Content Increase ARPU define even more personalized the right service plan Use Case 10: Illegal Protection ............................................................ 22 range of service parameters provide each subscriber with packages. These kinds of personalized packages allow broadband at the right price. Use Case 11: DDoS Protection ............................................................ 24 Closeprovidersbetween network usage and revenues service the gap to deliver the speed, optimization, and Use Case 12: Blacklist Prevention........................................................ 26 Service Tiering Key Benefits unlimited use of pre-determined applications such as YouTube or Reduce Deployment Prevention........................................................ 26 Network churn Use Case 12: Blacklist Diagrams .......................................................... 28 Increase revenue and upsell opportunities the right price. Skype, therefore offering the right package atNetwork Deployment Diagrams .......................................................... 28 Glossary ........................................................................................... 30Device Awareness Key Benefits Optimize network resource management Glossary ........................................................................................... 30 Increase revenue Enhance customer satisfaction Enhance customer satisfaction Reduce churn14 4: Service Awareness 6: Device Charging16 Use Case 7: VolumeTiering (Quota)10
    • Optimizing, Monetizing & Personalizing Operator NetworksDevice AwarenessSolution Flow FlowFair Use Management SolutionVolume Charging Solution Flow Data session Solution can rate-limit is The device is All data Up sell specific identified identified managed traffic of all subscribers package in that part of network Once congestion has Fair use management subsided, rate limits solution detects lifted, throughput and network congestion in Solution can optionally QoS enforcement part of networksession is identified different rate A video data apply return to normal limits, as per individual Mobile session data is collected to identify the device name and category , the OS subscribers’ service type and manufacturer name SLAsplan The information is treated by the charging solution where it is combined with other demographic data Theup sell message is sent tracks usage andnetwork congestion in part of the Volume use management solution detects sends individual subscribers ongoing An fair charging solution to the subscriber, offering a video package network notifications on the volume of data (i.e. percentage of quota) consumed to date The solution detects when the traffic of all subscribers in that part of reached The solution can rate-limit quota consumption is approaching or has the 100%, and automatically directsrate limits, depending on the SLA in individual network, or can apply different subscribers to a portal, where they may choose subscribers’ service plans from a number of options:  Agree to limited throughput for the remainder lifted. Throughput and QoS Once the congestion has subsided, rate limits are of the billing period enforcement return to normal for all subscribers  Purchase a volume top-up for the remainder of the billing period  Purchase a different service plan with greater volume allowance The subscribers’ quota is automatically reset at the end of the billing period
    • Use Case 5: Bill Shock Prevention 7:Table of ContentsNobody likes unpleasant surprises – especially not expensiveones, such as ....................................................................................... 2Introductionan unexpectedly high mobile data bill.When faced Fair Use Management ........................................................ 4Use Case 1:with a surprisingly high charge for roaming dataservices upon returning home from abroad, customers are MobileUse Case 2: OTT Video Caching ............................................................. 6likely to be in for a shock. Valid or not, they will likely fight it.Use Case 3: OTT Video satisfaction and retention high, OptimizeHoping to keep customerOptimization ..................................................... 8operators may end up waiving the extra charges and pick up MonetizeUsetab themselves, resulting ................................................................. 10the Case 4: Service Tiering in significant losses in revenue. PersonalizeThis phenomenon has resulted in legislation and regulations to Network OffloadUse Case 5: Bill Shock Prevention........................................................ 12 Network Securityprevent bill shock. Online ChargingUse Case 6: Off-peak Happy Hour ....................................................... 14Bill shock prevention enables operators to notify roaming Postpaid PrepaidUse Case 7: Volume Charging (Quota) ................................................. 16subscribers of data session costs in real time, and require that QoE QoSthey acknowledge these charges before establishing a Analyticsconnection. Application-based Charging .............................................. 18Use Case 8:Bill Shock Prevention Keyon Demand Turbo Boost .................................. 20Use Case 9: Bandwidth Benefits Comply 10: Illegal Content Blocking .................................................. 22 Use Case with regulations Increase customer Protection ............................................................ 24 Use Case 11: DDoS loyalty Use Case 12: Blacklist Prevention........................................................ 26 Generate additional revenue via new upsell opportunitiesNetwork Deployment Diagrams .......................................................... 28Glossary ........................................................................................... 3016 7:12 Use Case 5: Bill Shock Prevention
    • Optimizing, Monetizing & Personalizing Operator NetworksBill Shock Prevention Solution Flow Option 1: Purchase a package that blocks certain content when roaming Detect subscriber’s roaming state on initiation of mobile Option 2: Acknowledge additional broadband session and redirect charges and continue under browser to dedicated landing current service plan page with multiple options Option 3: Purchase a special, discounted roaming data package for duration of subscriber’s travels When a mobile broadband session is initiated, the solution detects the subscriber’s roaming state and redirects his or her browser to a dedicated landing page There, the subscriber may choose one of the following options:  Purchase a package that blocks certain content when roaming  Purchase a special, discounted roaming data package for the duration of his or her travels  Acknowledge the additional charges and continue under the current service plan Subscribers gain billing transparency and better control over their roaming charges, resulting in increased loyalty to their service provider
    • Use Case 6: Off-peak Happy Hour 8:Table of ContentsThe off-peak Happy Hour solution allows operators to reduceIntroduction ....................................................................................... 2network congestion and improve overall user experience byproviding subscribers with financial incentives to shift usage toUse Case 1: Fair Use Management ........................................................ 4off-peak hours. ConvergedUse solution involves definition of ............................................................. 6The Case 2: OTT Video Caching a Happy Hour, during whichUse Case 3: OTTcountedOptimization ..................................................... 8data usage is not Video against the subscriber’s usageallowance or, alternatively, is charged at lower rates.Use Case 4: Service Tiering ................................................................. 10 Optimize MonetizeHappy Hours may be implemented for all applications, or for PersonalizeUse Case 5: Bill Shock Prevention........................................................ 12specific applications, depending on a subscriber’s service plan. NetworkUse CaseHappy Hour Key Benefits ....................................................... 14Off-peak 6: Off-peak Happy Hour Offload NetworkUse Case 7: Volume Charging (Quota) ................................................. 16 Optimize network resources during peak/off-peak hours Security Online Charging Postpaid Generate off-peak service upsell opportunities Use Case 8: Application-based Charging .............................................. 18 Prepaid QoE QoS Enable greater subscriber control over usage and costs, Use Case 9: Bandwidth on Demand Turbo Boost .................................. Analytics 20 resulting in enhanced customer satisfactionUse Case 10: Illegal Content Blocking .................................................. 22Use Case 11: DDoS Protection ............................................................ 24Use Case 12: Blacklist Prevention........................................................ 26Network Deployment Diagrams .......................................................... 28Glossary ........................................................................................... 3014 Use Case 6: Off-peak Happy Hour18 8:
    • Optimizing, Monetizing & Personalizing Operator NetworksOff-peak Happy Hour Solution Flow Policy server checks When Happy Hour When Happy Hour ends, Subscriber traffic subscriber profile for begins, a new QoS policy subscriber policy and detected Happy Hour and charging rule is charging rules return to promotion eligibility implemented normal On detection of a subscriber’s traffic, the policy server checks his or her profile to determine Happy Hour promotion eligibility When Happy Hour begins, a new QoS policy and charging rule is implemented (e.g. enhanced QoS for HTTP traffic and zero charge for traffic generated during Happy Hour) When Happy Hour ends, subscriber policy and charging rules return to normal
    • Use CaseContents Charging (Quota) 9: Volume-based ChargingTable of 7: VolumeTable of Contents Introduction ....................................................................................... 2 Volume charging enables broadband service providers to Introduction ....................................................................................... 2 Use Caseincreased usage into proportional revenue growth. It translate 1: Fair Use Management ........................................................ 4 Use helps them better Management ........................................................ 4 also Case 1: Fair Use regulate network utilization.Use Case 2: OTT Video Caching ............................................................. 6 ConvergedUse volume charging solution makes it possible for operators to The Case 2: OTT Video Caching ............................................................. 6 offer a choice of quota packages priced ..................................................... 8Use Case 3: OTT Video Optimization according to the volume of data traffic allowed during a ..................................................... 8Use Case 3: OTT Video Optimizationone-month period.Use Case 4: Service Tiering ................................................................. 10 Subscribers gain complete transparency regarding their actualUse Case 4: Service Tiering ................................................................. 10 Optimize Monetize data consumption, and Prevention........................................................ 12Use Case 5: Bill Shockthe ability to control monthly costs.Use solution opens up further monetization opportunities by TheUse Case 6: Off-peak Happy Hour ....................................................... 14 Personalize Case 5: Bill Shock Prevention........................................................ 12 Network OffloadUse Case 6: Off-peak Happy exceeded their quota to allowing subscribers who have Hour ....................................................... 14 Volume Charging (Quota) ................................................. 16Use Case 7:“top-up” their volume allowance for a fee, or to temporarily Network SecurityUse Case 7: Volume Charging (Quota) ................................................. 16 Online Charging upgrade to8: Application-based Charging .............................................. 18 Use Case higher quota plans. Volume charging also promotes Postpaid Prepaid fair use, as8: Application-based Charging .............................................. 18 Use Case heavy users are no longer subsidized at the expense of others. 9: Bandwidth on Demand Turbo Boost .................................. QoE QoS Use Case 20 Use Case 9: Bandwidth on Demand Turbo Boost .................................. 20 Analytics Volume Charging KeyContent Blocking .................................................. 22 Use Case 10: Illegal Benefits Use Case 10: Illegal Content Blocking .................................................. 22 Use Case 11: DDoS Protection ............................................................ 24 Increase ARPU Use Case 11: DDoS Protection ............................................................ 24 Close the gap between network usage and revenues Use Case 12: Blacklist Prevention........................................................ 26 Reduce Deployment Prevention........................................................ 26 Use Case 12: Blacklist Network churn Diagrams .......................................................... 28 Network Deployment Diagrams .......................................................... 28 Glossary ........................................................................................... 30 Glossary ........................................................................................... 3020 9: Volume-based Charging16 Use Case 7: Volume Charging (Quota)
    • Optimizing, Monetizing & Personalizing Operator NetworksVolume Charging Solution Flow Volume charging solution tracks usage and sends individual subscribers ongoing notifications on the volume of data (i.e. percentage of quota) consumed to date The solution detects when quota consumption is approaching or has reached 100%, and automatically directs subscribers to a portal, where they may choose from a number of options:  Agree to limited throughput for the remainder of the billing period  Purchase a volume top-up for the remainder of the billing period  Purchase a different service plan with greater volume allowance The subscribers’ quota is automatically reset at the end of the billing period
    • Use CaseContents 10: Application-based ChargingTable of 8: Application-based ChargingTable of Contents ....................................................................................... 2Introductionof traffic on the basis of application type enablesClassificationIntroduction ....................................................................................... 2Use Case 1: Fair Use Managementsubscribers morebroadband service providers to offer ........................................................ 4Use Case 1: Fair tailored service plans.personalized and Use Management ........................................................ 4Use Case 2: OTT Video Caching ............................................................. 6 ConvergedApplication-based charging encourages subscribers to adopt aUse Case 2: OTT Video Caching ............................................................. 6 plan that 3: OTT Video Optimization ..................................................... 8Use Casemost appropriately suits their online persona, and more precisely reflects the cost of their ..................................................... 8Use Case 3: OTT Video Optimization actual network use.Use Case 4: Service Tiering ................................................................. 10Use Case 4: Service Tiering ................................................................. 10Operators can differentiate themselves with a uniquely broad OptimizeUse Case 5: Bill Shock Prevention........................................................ 12range of tailored gaming, social networking, streaming video,Use Case 5:and other personalized packages.basic e-mailUse Case 6: Off-peak Happy Hour ....................................................... 14 Monetize Bill Shock Prevention........................................................ 12 Personalize NetworkUse Case 6: Off-peak Happy Hour ....................................................... 14Application-based Charging Key BenefitsUse Case 7: Volume Charging (Quota) ................................................. Network Offload 16Use Case 7: Volume Charging (Quota) ................................................. 16 Increase ARPU Security OnlineUse Case 8: Application-based Charging .............................................. 18Use Case 8: Application-based increase customer loyaltyUse Case 9: Bandwidth on Demand Turbo Boost .................................. 20 Charging 18 Enhance subscriber choice and Charging .............................................. Postpaid Prepaid QoE QoSUse Case 9: Bandwidth on Demand Turbo Boost .................................. 20 Differentiate service offeringUse Case 10: Illegal Content Blocking .................................................. 22 AnalyticsUse Case 10: Illegal Content Blocking .................................................. 22Use Case 11: DDoS Protection ............................................................ 24Use Case 11: DDoS Protection ............................................................ 24Use Case 12: Blacklist Prevention........................................................ 26Use Case 12: Blacklist Prevention........................................................ 26 Network Deployment Diagrams .......................................................... 28 Network Deployment Diagrams .......................................................... 28 Glossary ........................................................................................... 30 Glossary ........................................................................................... 3022 10: Application-based Charging18 Use Case 8: Application-based Charging
    • Optimizing, Monetizing & Personalizing Operator NetworksApplication-based Charging Solution Flow Solution identifies Solution sends detailed usage Subscribers sign up for Facebook, Twitter and records to relevant charging special application plan, LinkedIn traffic, and does systems, so that subscriber bills such as a “Social Networker” not count it against clearly indicate how much free service plan subscribers’ monthly use they are getting volume quota Subscribers sign up for a special application plan, such as a “Social Networker” service plan that offers unlimited Facebook, Twitter and LinkedIn usage The application-based charging solution then identifies Facebook, Twitter and LinkedIn traffic, and does not count it against subscribers’ monthly volume quota Detailed usage records are sent to the relevant charging systems, so that this information can appear on subscriber bills and clearly indicate how much free use they are getting
    • Use CaseContents 11: Bandwidth on Demand Turbo BoostTable of 9: Bandwidth on Demand Turbo BoostTable of Contents Introduction ....................................................................................... 2 Broadband service subscribers typically sign up to a specific Introduction ....................................................................................... 2Use Case 1:that best accommodates their anticipated service plan Fair Use Management ........................................................ 4 bandwidth and throughput requirements.Use Case 1: Fair Use Management ........................................................ 4Use Case 2: OTT Video Caching ............................................................. 6 ConvergedUse bandwidth onVideo Caching ............................................................. 6 The Case 2: OTT demand solution lets them selectively boost their throughput, Video Optimization ..................................................... 8Use Case 3: OTT for specific uses and for a predeterminedUse Case 3: OTT Video Optimization ..................................................... 8Use Casetime. period of 4: Service Tiering ................................................................. 10 Should they Service Tiering ................................................................. OptimizeUse Case 4:need to view a significant amount of streaming 10 Shock Prevention........................................................ 12Use Case 5: Billdownload large files, subscribers can easily video or quicklyUse Case 5: Bill Shock Prevention........................................................ 12 obtain a temporary throughput upgrade at extra cost. MonetizeUse Case 6: Off-peak Happy Hour ....................................................... 14 Once their temporary need for enhanced service has been Personalize NetworkUse Case 6: Off-peak Happy Hour ....................................................... Network 14 fulfilled, their normal Charging (Quota) ................................................. 16Use Case 7: Volumeservice plan is automatically resumed. OffloadUse Case 7: Volume Charging (Quota) ................................................. 16 Security Online Use Case 8: Application-based Charging .............................................. 18Bandwidth on Demand Turbo Boost Key Benefits Charging Postpaid Use Case 8: Application-based Charging .............................................. 18 Prepaid 20 Increase bandwidth upsell Demand Turbo Boost .................................. QoE QoS Use Case 9: Bandwidth on opportunities Use Case 9: Bandwidth on Demand Turbo Boost .................................. Analytics 20 Use Case 10: Illegal Content Blocking .................................................. 22 Increase QoE through flexible, adaptive throughput Use Case 10: Illegal Content Blocking .................................................. 22 Enable full subscriber control and assure awareness of Use Case 11: DDoS Protection ............................................................ 24 Use Case costs service 11: DDoS Protection ............................................................ 24 Use Case 12: Blacklist Prevention........................................................ 26 Use Case 12: Blacklist Prevention........................................................ 26 Network Deployment Diagrams .......................................................... 28 Network Deployment Diagrams .......................................................... 28 Glossary ........................................................................................... 30 Glossary ........................................................................................... 3024 11: Bandwidth on Demand Turbo Boost20 Use Case 9: Bandwidth on Demand Turbo Boost
    • Optimizing, Monetizing & Personalizing Operator NetworksBandwidth on Demand Turbo Boost Solution Flow Subscriber accessing operator portal Subscriber chooses provided a selection preferred BoD option of BoD upgrade options Bandwidth on Subscriber provided Demand solution with throughput Normal service plan applies appropriate upgrade for duration restored upon BoD BoD policy to of specified time upgrade expiration subscriber’s period service plan A subscriber accesses the broadband service provider’s service portal The subscriber chooses from a selection of Bandwidth on Demand upgrade options, specifying both desired bandwidth and service upgrade duration The bandwidth on demand turbo boost solution applies the appropriate Bandwidth on Demand policy to the service plan being upgraded, as per the subscriber’s preferences Increased throughput is provided throughout the duration of the service upgrade The subscriber’s normal service plan is reinstated upon the expiration of the Bandwidth on Demand upgrade
    • Use CaseContents Content Blocking 12:Table of 10: IllegalTable of Contents Introduction ....................................................................................... 2 The illegal content blocking solution enables broadband service Introduction ....................................................................................... 2 Use Caseto comply with emerging global legislation, which providers 1: Fair Use Management ........................................................ 4 makes it illegal to distribute such content as child pornography Use Case 1: Fair Use Management ........................................................ 4Use Case 2: OTT Video Caching ............................................................. 6 on the Internet. ConvergedUse Case 2: OTT Video Caching ............................................................. 6 The Case 3: OTT Video Optimization ..................................................... 8Use solution employs real-time URL filtering to identify andUse Case 3: OTT Video Optimization ..................................................... 8Use Case 4:content at the network level. Filtering is performedblock illegal Service Tiering ................................................................. 10 against a predefined database of illegal URLs provided by localUse Case 4: Service Tiering .................................................................Optimize 10Use Case 5: Bill Shock Prevention........................................................ 12 authorities.Use Case 5: Bill Shock Prevention........................................................ 12 Multiple “blacklists” from different sources may be MonetizeUse Case 6: Off-peak Happy Hour ....................................................... 14 incorporated in the solution, which also supports automated Personalize NetworkUse Case 6: Off-peak Happy Hour ....................................................... Network 14Use Caseupdates. Charging (Quota) ................................................. 16 database 7: Volume OffloadUse Case 7: Volume Charging (Quota) ................................................. 16 Security Online Use Case 8: Application-based Charging .............................................. Postpaid Illegal Content Blocking Key Benefits Charging 18 Use Case 8: Application-based Charging .............................................. 18 QoS Prepaid QoE Comply 9: Bandwidth on Demand Turbo Boost .................................. Analytics Use Case with regulations 20 Use Case 9: Bandwidth on Demand Turbo Boost .................................. 20 Provide 10: Illegal Content Blocking .................................................. 22 Use Case subscribers with a safer Internet environment Use Case 10: Illegal Content Blocking .................................................. 22 Enhance operator brand and reputation Use Case 11: DDoS Protection ............................................................ 24 Use Case 11: DDoS Protection ............................................................ 24 Use Case 12: Blacklist Prevention........................................................ 26 Use Case 12: Blacklist Prevention........................................................ 26 Network Deployment Diagrams .......................................................... 28 Network Deployment Diagrams .......................................................... 28 Glossary ........................................................................................... 30 Glossary ........................................................................................... 3022 Use Case 10: Illegal Content Blocking26 12:
    • Optimizing, Monetizing & Personalizing Operator NetworksIllegal Content Blocking Solution Flow If content is flagged by filter, request is blocked and the subscriber redirected Requested URL to a warning page Subscriber requests checked in real time HTML page against filtering database If HTML content legitimate, it is approved and requested page is delivered to subscriber A subscriber requests an HTML page The requested URL is checked in real time against a filtering database If the URL is flagged by the filter, the request is blocked and the subscriber redirected to a warning page If the HTML content is legitimate, it is approved and the requested page is delivered to the subscriber
    • Use Case 11: DDoS Protection 13:Table of ContentsDistributed Denial of Service (DDoS) attacks have attracted anIntroduction ....................................................................................... 2unprecedented amount of media attention in recent years,with major online corporations, government agencies and evenUse Case 1: Fair Use Management ........................................................ 4entire countries falling victim to them. ConvergedYet Case high exposure outages ............................................................. 6Usebeside 2: OTT Video Caching are many other, lesser profileUse Case cause no less disruption to both subscribers andones that 3: OTT Video Optimization ..................................................... 8operators. These must bear the very high volumes of addedUse Case 4: Service Tiering ................................................................. 10traffic generated during the attacks, designed to exhaust Optimizenetwork entities’ bandwidth and processing resources, and to MonetizeUse Case 5: Bill Shock Prevention........................................................ 12cause widespread damage. Personalize NetworkUse Case 6: Off-peak Happy Hour ....................................................... 14 Offload NetworkThe DDoS protection solution neutralizes distributed denial of Security OnlineUse Case 7: Volume seconds of(Quota) ................................................. 16service attacks within Charging emergence, by accuratelydetecting and filtering DDoS packets. Charging PostpaidUse Case 8: Application-based Charging .............................................. QoE QoS Prepaid 18DDoS Protection Key Benefits AnalyticsUse Case 9: Bandwidth on Demand Turbo Boost .................................. 20 Protect network performance and integrity of infrastructure serving revenue-generating Blocking .................................................. 22 Use Case revenue generating network services and applications 10: Illegal Content Minimize losses associated with SLA credits issued following DDoS outages 24 Use Case 11: DDoS Protection ............................................................ Use Case 12: Blacklist Prevention........................................................ 26 Generate revenue with DDoS protection service offeringsNetwork Deployment Diagrams .......................................................... 28Glossary ........................................................................................... 3028 13:24 Use Case 11: DDoS Protection
    • Optimizing, Monetizing & Personalizing Operator NetworksDDoS Protection Solution Flow Signature automatically applied to traffic enforcement device Solution detects anomalous network Custom signature Attack mitigated activity consistent created to filter attack with DDoS attacks Alert alternatively sent to operator’s operations center, where attack report is verified before “pushing the button” The DDoS Protection solution detects anomalous network behavior typically associated with distributed attacks The solution creates a custom signature to filter the attack The signature is automatically applied to a traffic enforcement device to mitigate the attack Alternatively, an alert can be sent to the operator’s operations center, where the attack report is verified prior to enforcing mitigation The attack is mitigated
    • Use Case 12: Blacklist Prevention 14:Table of ContentsOutbound spam is the primary cause of service providerIntroduction ....................................................................................... 2blacklisting. While DNS blacklists (DNSBL) are widely used as afirst line of defense, they are generally ineffective as they relyUse Case 1: Fair Use Management ........................................................ 4solely on spamming IP address. Consequently, service providers Convergedoften become victims of Caching ............................................................. 6Use Case 2: OTT Video blacklisting when spam originates fromtheir network. Not only is the spamming IP blacklisted, butUse Case 3: OTT Video Optimization ..................................................... 8many innocent subscribers are also impacted, by either havingUse Casea4: Service TieringDHCP) or sharing the sameinherited blacklisted IP (via ................................................................. 10 Optimize Monetize“public” IP (behind the same NAT IP) as the spammer. Personalize NetworkUse Case 5: Bill Shock Prevention........................................................ 12Blacklist prevention is an effective solution in that it detects the Offload Networkspamming subscriber and not Hour ....................................................... 14Use Case 6: Off-peak Happyjust a spamming IP. Spam trafficmay thus be blocked even before it causes any damage. Security OnlineUse Case 7: Volume Charging (Quota) ................................................. PostpaidFurthermore, spammers are often no more than victims of a Charging 16 Prepaid QoE QoSmalware infection using their computer without theirUse Case 8: Application-based Charging .............................................. Analytics 18knowledge. The blacklist prevention solution automates theprocess of notifying and remediating infected Boost .................................. 20Use Case 9: Bandwidth on Demand Turbo devices, byUse Case 10: redirecting subscribers to a.................................................. 22automatically Illegal Content Blocking self help portal offering information andmalware rescue tools.Use Case 11: DDoS Protection ............................................................ 24Blacklist Prevention Key BenefitsUse Case 12: Blacklist Prevention........................................................ 26 Get and stay off blacklists Reduce Deployment Diagrams .......................................................... 28Network other operators’ complaints of abuseGlossary ........................................................................................... 30 Reduce customer complaints and avoid churn Avoid unnecessary investment in content-based spam filtering solutionsֻ Outbound spam is the primaryblacklisting26 Use Case 12: Blacklist Prevention30 14:
    • Optimizing, Monetizing & Personalizing Operator NetworksBlacklist Prevention Solution Flow Spammer isolated to “Spammer” service Solution notifies Spamming behavior plan that blocks SMTP subscribers of infection and subscriber traffic, rate-limits it or via HTTP redirection to responsible for it directs it to 3rd-party self-help portal, or by detected content-based triggering e-mail or SMS verification/ spam filtering Blacklist prevention identifies spamming behavior and the specific subscriber responsible for it The spammer is isolated to a “Spammer” service plan that blocks or rate-limits SMTP traffic (for consumer subscribers), or directs SMTP traffic to a third-party system for additional verification with content-based spam filtering (for business subscribers) The solution notifies subscribers of an infection via HTTP redirection to a self- help portal, or by triggering e-mail or SMS
    • Network Deployment Diagrams Figure 1: Typical Allot Deployment in Mobile Networks Figure 2: Typical Allot Deployment in Fixed Networks3228 Network Deployment Diagrams
    • Optimizing, Monetizing & Personalizing Operator NetworksFigure 3: Typical Allot Deployment in Converged Networks
    • P/N D264003 Rev.2 © Allot Communications, 11-2011. Allot Communications, Allot NetEnforcer and the Allot logo are registered trademarks of Allot Communications. All other brand or product names are trademarks or registered trademakrs of their respective owner(s).A mindAllot CommunicationsAbout for networks™Allot Communications Ltd. (NASDAQ: ALLT) worldwide leader in wireline and (NASDAQ: ALLT) is a is a leading provider of intelligentmobile data network efficiency assurance that enables service providers toIP service optimization and revenue generation solutions for fixed and mobilebroadband operators and large enterprises. Allot’s rich portfolio of solutionsoptimize, monetize and personalize their broadband service offering. Theleverages Dynamic Actionable Recognition Technology (DART) to transformcompany’s rich portfolio of products transforms broadband pipes into smartnetworks by providing the that can rapidly and efficiently deploy value addedpipes into smart networks visibility, application control, subscriber managementInternet services. Allot’s scalable, carrier-grade solutions provide the visibility,and threat protection that are vital to delivering quality of experience (QoE),containing costs and maximizing ARPU. control and subscriber managementtopology awareness, security, applicationthat are vital to managing Internet service delivery, enhancing user experience,Allot solutions are deployed in amaximizing revenue provider and enterprisecontaining operating costs, and great many service in broadband networks.networks throughout the world. The company markets and sells its offeringswith a dedicated sales force, as well as through system integrators andworldwide distribution channels. These are backed by both regional technicalexperts and a global support organization providing full 24/7 coverage. Rev.1 © Allot Communications, 05-2011.www.allot.com sales@allot.com