GAINING ENERGY TRANSPARENCY & EFFICIENCYIN THE DATA CENTER
Gaining Transparency & Efficiency in the Data CenterIntroductionDue to the Internet and information age explosion in the m...
Gaining Transparency & Efficiency in the Data Center        Active Energy Instrumentation                    Challenges fo...
Gaining Transparency & Efficiency in the Data CenterJouleX Energy Manager for Data CentersJouleX Energy Manager (JEM) for ...
Gaining Transparency & Efficiency in the Data Center       Extensible platform to manage, analyze, and control energy fro...
Gaining Transparency & Efficiency in the Data CenterThe JEM management console allows users to view the power draw of indi...
Gaining Transparency & Efficiency in the Data CenterConclusionWith the cutting edge JouleX Energy Manager technology and i...
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GDS International - CIO - Summit - US - 6 - 1

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Transparency and Efficiency in the Data Center

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GDS International - CIO - Summit - US - 6 - 1

  1. 1. GAINING ENERGY TRANSPARENCY & EFFICIENCYIN THE DATA CENTER
  2. 2. Gaining Transparency & Efficiency in the Data CenterIntroductionDue to the Internet and information age explosion in the mid 1990’s, there has been a rapid expansion of datacenters. To address the explosive growth of applications and IT services, more and more data centers have beenbuilt, expanded, and utilized over the last decade and a half. With this growth in data centers, energyconsumption has also soared to unheard of levels, and shows no signs of slowing.According to The White House Office of Management and Budget - July, 2011: “The need for backup powersupplies, environmental controls (air conditioning, fire suppression, etc.) and special security devices mean thatdata centers can consume 200 times as much electricity as standard office spaces.”Information Week – May, 2011 shared that: “More than a third (36%) of data center facilities will run out ofspace, power, or cooling, or all the above in 2011 or 2012, according to the Uptime Institute, which recentlysurveyed 525 data center operators and owners, with 71% situated in North America. Of those that will run outof one or more data center lifelines, 40% plan to build a new data center, 62% plan to consolidate servers, and29% plan to lease collocation space.”According to the same Information Week article, “IT is looking to meet growing demands for more computingpower through consolidation, virtualization, and hardware upgrades.” This evolution in the industry has broughtthe need to be able to measure energy use and effectiveness to the forefront.Energy Measurement ChallengesWhile the need for accurate energy measurement has long been acknowledged by industry leaders, the toolsavailable have been both costly and inadequate. Energy assessments and measurement of electrical loads havetypically been measured through traditional power meters, measuring actual plug loads. The process ofdeploying meters and measuring individual devices is a very time-consuming and expensive endeavor.According to many data center operators, this can even be an extremely risky endeavor since many meters haveto be in-line to the devices they are monitoring and require infrastructure to be taken offline for installation.Because of the inability to realistically measure energy on individual data center assets in an efficient way, datacenters have been unable to measure energy reduction and carbon emissions reductions related to data centerconsolidation, virtualization, and capital equipment upgrade projects. With no way for data centers to measureand report the effectiveness of these projects, their success can only be approximated.Until now, to read energy on each IT and facilities asset has been a challenge. Only if the asset wasinstrumented for energy, or connected to a device that was instrumented for energy, could that data beretrieved. Here are some examples of ways to actively measure energy on IT assets and the challengesassociated with them. Page 2
  3. 3. Gaining Transparency & Efficiency in the Data Center Active Energy Instrumentation Challenges for Successful Measurement  Lack of granularity Floor PDU Branch Circuit Monitoring  Not device specific  Could have 30 or 40 devices per branch circuit  Lack of granularity Intelligent Rack PDUs  Not device specific  Could have 30 or 40 devices per rack PDU  Only the newest servers and switches are instrumented System and Switch monitoring for energy measurement  Leaves out all legacy devices over a couple of years old  Only the newest servers and switches are instrumented Industry APIs (ie: Cisco EnergyWise, for energy measurement Juniper Junos Space, Intel DCM)  Leaves out all legacy devices over a couple of years oldEnergy Management Solutions for the Data CenterBased on feedback from data center owners and operators around the world, we have already identified acomprehensive best practices list that should be implemented by any energy management solution hoping toserve the needs of the data center industry.Deployment  No impact to the current network configuration  Fast and inexpensive deployment  Automated device discovery  Device agnostic – must work with every device in the data center, including legacy equipmentReporting  Comprehensive visibility by data center, row, rack, slot, virtual machine – VM, or physical device  Fully customizable reporting on energy consumption, utilization, costs, savings and carbon emissions by device, location, cost center, division and time of dayBusiness Implications  Quick Time to Benefit  3 to 6 month ROI  Assist data center consolidation, virtualization, and cloud projects  Assist data center energy capacity planning  Support corporate sustainability initiatives for energy and carbon reduction  Reduce energy consumption and costs in the data center, while meeting Service Level Agreements (SLA), without impeding performance Page 3
  4. 4. Gaining Transparency & Efficiency in the Data CenterJouleX Energy Manager for Data CentersJouleX Energy Manager (JEM) for Data Centers has been designed to these Best Practices specifications, in orderto best serve the energy challenges faced by data centers today.Features of JEM for Data CentersUsing our network-based approach means that JEM for Data Centers does not require installation of device sidesoftware, network re-configuration, or hardware meters. This means quicker time-to-benefit, significantly lowerdeployment time, and no hassles with maintenance, configuration, or patches.JEM for Data Centers leverages standard network protocols to retrieve and control energy, acting as a VirtualSmart Meter. With JEM for Data Centers, you can query energy information without the need for physicalinstrumentation from:  legacy data center IT assets such as: servers, network appliances, switches, and routers  facilities devices such as power distribution units (PDUs), computer room air conditioning (CRAC) units, and moreJEM for Data Centers conducts the Virtual Smart Metering through an agentless discovery of all IT and facilitiesassets connected to the network. Through this discovery process, JouleX is able to utilize asset information,system utilization, and performance details to dynamically calculate energy consumption on a Per Device basis.The agentless process:  minimizes deployment costs: o human resources o disruption of service o change management processes  minimizes capital costs o physical metering  reduces Time to Value from weeks/months to hours/daysBy implementing JEM for Data Centers, organizations gain the ability to quickly, easily, and inexpensivelymeasure the success of virtualization, as well as the efficiencies gained through data center consolidation.Other Key Benefits of JouleX Energy Manager:  Powerful analytics help quantify, justify, and prioritize energy savings and carbon reduction savings of data center consolidation, virtualization, server retirement, equipment refresh/upgrade projects  Alerting capabilities to set thresholds to alert on power, utilization, and temperature conditions  Policy engine provides advanced control capabilities such as Power Capping servers (regulating the amount of energy drawn by a server) and managing power profiles to optimize performance and energy Page 4
  5. 5. Gaining Transparency & Efficiency in the Data Center  Extensible platform to manage, analyze, and control energy from any distributed office device or system connected to the network - including those where software agents cannot be installed, such as virtual servers, virtual desktops, desktop monitors, VoIP phones, and printers.The home screen of the JouleX Energy Management console is shown below. This management console iscompletely configurable for each user’s needs. Display power by location, or even organizational unit. This levelof energy visibility provides unique insights as to where the energy is going, and how it is being used. Page 5
  6. 6. Gaining Transparency & Efficiency in the Data CenterThe JEM management console allows users to view the power draw of individual devices, reported on anddiscovered automatically with the JouleX Energy Manger.Furthermore users can measure the success of power savings of virtualized devices. Below is an example of thesavings measure by virtualizing 25 hardware hosts and consolidating them on a single platform.An ExampleOne JouleX client, an auto manufacturer, is working to currently consolidate and virtualize their serverinfrastructure. This client is challenged to measure energy and carbon reduction goals as part of its overallsustainability plan, which is reported annually to their shareholders. In the past, IT has not been able tomeasure or report energy reduction or carbon emission reduction on IT projects, due to limitations of legacy ITequipment. With JEM for Data Centers, they were able to identify, measure, and report carbon and energyreductions for this project within one week of deployment.In the image below, you can see the energyreduction of the old device compared to the newdevice. The new device has the added benefit ofensuring lower power states and power reductionusing JEM. Note that energy is accurately measuredwithout meters but at the device itself. Page 6
  7. 7. Gaining Transparency & Efficiency in the Data CenterConclusionWith the cutting edge JouleX Energy Manager technology and its innovative Virtual Smart Meter, JouleX isempowering data center professionals by putting a previously unheard of amount of reporting and control attheir fingertips. For the first time in history, IT has the ability to quickly, efficiently, and inexpensively measureand report actual energy and emissions reduction of their virtualization, consolidation, and infrastructureupgrades. With our Agentless approach, all of this is being achieved with little impact to IT or Facilitiesoperational staff or service levels.About JouleXJouleX is a leading innovator in sustainable energy management systems for the enterprise. Its flagship solution,the JouleX Energy Manager (JEM), provides the Global 2000 and government agencies with the ability tomonitor, analyze, and control energy usage for all network-connected devices and systems across theenterprise, including in distributed offices, data centers and facilities. Importantly, JEM is the first network-based energy management system that works without the use of software agents, dramatically reducinginstallation time and removing the maintenance burden associated with similar technologies. JEM decreasesenergy costs by up to 60 percent while ensuring availability and provides robust reporting that enablescompliance with emerging carbon monitoring requirements.JouleX was founded in 2009 and since has been distinguished with recent awards and accoladesincluding Gartner Cool Vendor in Green IT and Sustainability, GE Ecomagination Award, BT Green EconomySuccess for Future Award and Clean Tech Media Award. The company is headquartered in Atlanta withworldwide offices located in Shanghai, Tokyo, Paris, Munich and Kassel, Germany. For more information, pleasevisit www.joulex.net, call +1-404-567-4445 or send an email to info@joulex.net.© 2011 JouleX is a registered trademark of JouleX, Inc. JouleX Energy Manager (JEM) and Load Adaptive are trademarks ofJouleX, Inc. All other brands and product names may be trademarks or registered trademarks of their respective holder. Page 7

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