Enterprise	  Videos	  Secret	  Problem,	                                                                                 ...
 There	  is	  no	  easy	  single	  solution,	  but	  there	  are	  ways	  that	  enterprise	                              ...
  that	  responded	  said	  that	  they	  already	  produced	  a	  video	  per	  week,	                                   ...
 In	  addition	  to	  the	  size,	  video	  differs	  from	  other	  types	  of	  data	  in	  its	                        ...
 Finding	  a	  Video	  Solution	                                                                                          ...
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it
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GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it

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The world was a stage in Shakespeare's time; now, it's a video 
screen. Consumers enjoy entertainment virtually anywhere they go. 
Businesses communicate with their customers. But the constant is 
video — one of the most powerful forms of communication.  

It's become a video world. That's why companies are moving to 
communicate with their employees in video. Make the shift and you 
can better motivate them. Put it off and watch competitors 
eventually leave you behind. 

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GDS International - Enterprise Videos Secret Problem Distribution and How to Solve it

  1. 1.                  
  2. 2.  Enterprise  Videos  Secret  Problem,        Introduction  Distribution,  and  How  to  Solve  it       The  world  was  a  stage  in  Shakespeares  time;  now,  its  a  video   screen.  Consumers  enjoy  entertainment  virtually  anywhere  they  go.  A  framework  for  delivering  consumer-­‐grade  video  with     Businesses  communicate  with  their  customers.  But  the  constant  is  enterprise-­‐level  efficiency.   video  —  one  of  the  most  powerful  forms  of  communication.       Its  become  a  video  world.  Thats  why  companies  are  moving  to     communicate  with  their  employees  in  video.  Make  the  shift  and  you   can  better  motivate  them.  Put  it  off  and  watch  competitors     eventually  leave  you  behind.  Table  of  Contents:   But  most  large  companies  have  an  enterprise  video  problem.  No,   its  not  employees  spending  too  much  time  on  YouTube  and  Netflix.   No  Video  Is  No  Solution   Corporations  have  an  enterprise  video  delivery  problem.   IT’s  Video  Problem   Theres  rapid  growth  in  executive  and  employee  demand  for  video   Finding  a  Video  Solution   produced  in-­‐house  and  used  to  communicate  with  workers.  Video   for  training,  employee  orientation,  management  addressing  the   Solution  Strategies   rank-­‐and-­‐file,  and  general  corporate  communications  might  be   transmitted  on  demand  when  requested  by  employees.  It  might  be   Building  a  Solution   streamed  similar  to  broadcast,  so  that  many  employees  can  watch   Summary   simultaneously.  Companies  can  push  video  in  the  background  to   employees  —  or  use  combinations  of  these  video  types.     Unfortunately,  corporate  networks  were  never  designed  for  this     type  of  traffic.  The  combination  of  content  and  an  antiquated   delivery  system  can  play  havoc  with  all  the  other  functions  the   network  must  perform.  Companies  have  an  enterprise  video   distribution  problem.                                                                                                                                                                                                                                                                                                                                                              
  3. 3.  There  is  no  easy  single  solution,  but  there  are  ways  that  enterprise   No  Video  Is  No  Solution  IT  departments  can  address  the  problem  and  deliver  the  video  that  executives  want  —  along  with  all  the  other  traffic  that  the  business    needs.  The  information  youll  find  in  this  e-­‐book  will  help  outline  the  various  solutions  and  the  circumstances  under  which  they  can  be   “Just  say  no”  went  out  in  the  1980s  for  a  good  reason:  It  doesnt  most  appropriate.   work.  CIOs  cant  stop  the  video  wave  any  more  than  they  could  stop   email,  instant  messaging,  or  social  networks.  And  why  would  they     with  the  potential  productivity  gains?  Video  is  a  tremendously   powerful  form  of  communication.  It  involves  both  audio  and  visuals     to  expand  how  people  can  relate  to  the  message  that  the  video   communicates.  People  can  use  voice  tone  and  body  language  to     communicate  subtleties  and  emotional  inflection  that  are   completely  lost  in  emails,  memos  and  other  forms  of     communication.     The  video  habit  starts  in  the  personal  lives  of  employees,  as  people   are  used  to  watching  videos  for  entertainment  or  information.     According  to  the  Nielsen  Company,  U.S.  males  between  18  and  49   watch  nearly  140  hours  of  television,  seven  hours  of  online  video  on     computers,  and  4.3  hours  of  video  on  mobile  device  video  per   month.  Females  watch  151  hours,  five  hours,  and  4.3  hours,     respectively.  Even  though  there  are  some  differences  in  devices   used  by  age  —  for  example,  18-­‐  to  34-­‐year-­‐olds  do  half  of  mobile     viewing  —  the  inclination  to  watch  video  is  ingrained.     Such  ingrained  habits  dont  stay  home  when  people  go  to  work.   Furthermore,  with  the  advances  in  digital  video-­‐camera  technology     and  nonlinear  editing  software,  in-­‐house  production  is  within  the   reach  of  any  company,  and  many  are  taking  advantage  of  the  fact.     According  to  the  2011  Enterprise  Web  Communications  Survey   conducted  by  Interactive  Media  Strategies,  a  third  of  all  companies                                                                                                                                                                                                                                                                                                                                                              
  4. 4.   that  responded  said  that  they  already  produced  a  video  per  week,   ITs  Video  Problem   and  two-­‐thirds  will  increase  video  production  this  coming  year.  That   is  why  video  is  in  the  enterprise  to  stay.         IT  has  a  problem  with  distribution  because  all  that  video  gets     Corporate  Video  Uses   delivered  to  the  employees  through  the  companys  network   infrastructure.  Thats  where  things  get  sticky.  Video  may  be  just   • All-­‐Hands  Meetings   another  form  of  digital  information,  but  it  differs  significantly  from   • Change  and  Crisis  Management   the  other  types  that  a  corporation  uses,  and  that  is  the  root  of  the   • Company  News  Channel   difficulties  that  IT  faces  from  the  onset  of  enterprise  video.   • Divisional  and  Functional  Updates   Most  digital  information  in  a  corporation  is  relatively  brief  and   • Employee  Onboarding  and  Development   contained.  Documents  may  be  measured  in  the  tens  of  kilobytes  to   • Employee  Sharing,  Collaboration   the  tens  of  megabytes.  But  no  matter  how  large  the  image,   • Enterprise  TV   database  query  or  word  processing  file  is,  a  network  can  neatly  slice   • Digital  Signage   it  up  into  packets  and  send  it  along  to  the  appropriate  destination.  If   • Retail  Store  Advertising   the  packets  get  interleaved  with  others  on  the  network,  that  is  fine.   • Security  Monitoring     By  the  time  the  document  is  reassembled,  the  user  doesnt  notice,   • Training   and  with  a  well-­‐designed  network,  there  is  plenty  of  bandwidth  to     move  all  the  information.     Video  Deluge   Video,  however,  is  different.  The  amount  of  information  recorded  is     large,  leading  to  sizable  files,  even  with  standard  compression   techniques,  such  as  VC-­‐1  and  H.264.  The  higher  the  quality  video     desired,  the  larger  the  file.  Conversely,  heavier  compression   degrades  the  video  experience,  which  can  lead  to  dissatisfied  users     and  executives,  and  dashed  corporate  objectives.                                                                                                                                                                                                                                                                                                                                                                  
  5. 5.  In  addition  to  the  size,  video  differs  from  other  types  of  data  in  its   Compared  to  the  high  speed  of  LANs,  WANs  are  low-­‐bandwidth  requirements  for  bandwidth  and  low  latency.  The  user  needs  to   connections  that  become  bottlenecks  due  to  the  size  of  video  files.  experience  a  near-­‐continuous  transmission  so  the  content  seems   Download  some  corporate  video  at  a  remote  office  and  the  result  smooth  and  not  subject  to  an  annoying  series  of  stops  and  starts,   easily  pushes  out  other  types  of  traffic  for  the  time  it  takes  video  to  and  that  requirement  lasts  as  long  as  the  video  does,  whether  it   arrive  at  the  computer  of  the  person  who  requested  it.  That  can  runs  one  minute  or  one  hour.  Essentially,  video  needs  a  higher  level   bring  many  operations  at  that  office  to  an  effective  stop  to  the  of  quality  of  service  (QoS)  than  even  voice  transmission  for  IP   extent  that  work  depends  on  access  to  back-­‐office  systems  and  telephony.  The  result  is  that  video  is  high-­‐bandwidth  traffic.   information  stored  at  corporate  data  centers.  Bandwidth  Squeeze   As  use  of  enterprise  video  increases,  as  it  is  already  doing,  the  In  a  dedicated  network,  such  as  the  ones  you  find  in   situation  is  only  compounded.  Again,  there  may  be  few  issues  on  a  telecommunications  and  video  broadcast  companies,  that  is  no   single  central  campus  running  on  high-­‐bandwidth  LANs.  But  for  a  problem.  The  channels  are  devoted  to  moving  the  material.  But   company  of  any  size  with  remote  operations  and/or  international  corporate  networks  are  not  designed  with  video  QoS  in  mind.  That   presence,  the  WAN  will  increasingly  lack  the  capacity  necessary  to  may  have  relatively  low  impact  within  a  single  company  campus   convey  the  combination  of  video  and  other  traffic.  where  the  high  bandwidth  of  typical  local  area  networks  (LANs)  can   To  implement  preferential  treatment  of  traffic  would  require  the  carry  video  as  well  as  traditional  network  traffic  without  significant   company  to  decide  which  reports,  memos,  transactions  and  other  impact  on  performance.     vital  activities  were  less  important  than  others.  The  phrase  "good  For  more  distributed  corporations,  however,  the  problems  are   luck  with  that"  comes  to  mind.  And  upgrading  current  LAN  greater.  The  more  widely  dispersed  a  companys  facilities,  the  more   technology  to  provide  even  more  bandwidth  doesnt  improve  the  it  relies  on  interconnecting  individual  locations  with  a  wide  area   situation  enough  because  it  doesnt  reach  the  root  of  the  problem.  network  (WAN).  But  those  WAN  connections  are  the  figurative  and    literal  communication  weak  links.  Medium-­‐  and  large-­‐size  offices  may  have  higher-­‐bandwidth  connections  to  an  Internet  backbone,    but  speeds  of  100Mbps  and  above  are  relatively  rare  outside  of  data  centers.  Smaller  regional  and  sales  offices  have  more  limited  access,    rarely  even  approaching  what  consumers  can  get  from    telecommunications  companies.  Minor  facilities  might  be  connected  only  by  ISDN  lines,  T1  lines,  or  at  best,  DSL  at  2  Mbps  to  4  Mbps.    Businesses  can  easily  saturate  use  during  work  hours.                                                                                                                                                                                                                                                                                                                                                              
  6. 6.  Finding  a  Video  Solution   Current  and  Planned  Use  of  Video   The  mix  of  video  types  is  only  the  first  factor.  Next  is  current  and     projected  use.  IT  should  evaluate  the  degree  to  which  the  company   currently  employs  video,  and  also  the  specifics  of  how  it  is  put  into  A  solution  depends  on  three  factors.  The  first  is  the  nature  of  the   use.  Are  there  particular  types  of  video  that  are  favored?  Does  the  video  itself:  whether  streamed  live,  delivered  on  demand,  pushed  in   company  tend  to  distribute  video  with  any  predictable  frequency  or  the  background,  or  some  combination  of  these  types.  Live  video   in  a  discernable  pattern?  After  getting  a  grasp  of  current  use,  IT  needs  near  real-­‐time  bandwidth  and  a  delivery  mechanism  to  have   should  then  perform  projections,  based  on  the  expectations  of  line-­‐it  simultaneously  reach  all  employees  who  need  to  view  it.   of-­‐business  managers  and  the  corporate  communication  Depending  on  where  those  employees  are,  that  may  mean   department,  of  how  video  use  is  expected  to  expand  in  the  future.  monopolizing  multiple  WAN  links  at  the  same  time.  Such  video  is  a  predictable  and  occasional  peak  traffic  event;  IT  will  plan  for  a  large   Finally,  IT  must  look  at  both  the  structure  of  the  company  and  its  impact  for  a  limited  time.  Once  over,  the  video  may  be  stored   geographic  distribution.  The  organizational  structure  may  influence  somewhere,  but  it  becomes  far  less  important.   video  use.  For  example,  some  divisions  or  departments  might  make   more  widespread  use  of  the  medium  than  others.  That,  in  turn,  can  Video  on  demand  still  requires  bandwidth,  but  it  is  generally  not  as   influence  where  on  the  network  video  distribution  takes  place,  concentrated.  Viewing  will  be  staggered,  which  reduces  pressure  on   which  video  types  will  be  more  prevalent  and  how  quickly  use  will  the  system.  Such  videos  must  be  available  whenever  people  ask,  so   grow.  there  is  an  ongoing  need  to  make  these  large  files  always  available  to  anyone  who  might  request  to  see  them.  IT  must  make  the  video   Needs  Assessment  available  in  the  future  as  a  permanent  resource.  Because  real  time   Each  company  has  a  unique  set  of  requirements  and  therefore  its  is  not  necessary  in  this  case,  the  company  can  transmit  video  to   own  optimum  enterprise  video  distribution  solution.  By  performing  remote  locations  at  off  hours  when  competing  traffic  is  at  its  lowest.   a  needs  assessment,  IT  can  identify  the  factors  that  influence  the   type  of  solution  that  would  best  work  for  the  company.    Background-­‐push  video  is  almost  a  hybrid  between  real-­‐time  streaming  and  video  on  demand.  The  company  specifies  which   Assessing  needs  is  a  four-­‐step  process:  employees  will  watch  a  video,  and  they  may  even  specify  times.   1. Enterprise  video  use  However,  because  the  video  is  not  live,  IT  can  transmit  it  at  more   2. Corporate  topology  convenient  times  and  have  it  ready  in  advance  for  viewing.   3. Employees     4. Budget  constraints                                                                                                                                                                                                                                                                                                                                                              
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