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The debate about the impact of video on an operator’s broadband network is over. Video
consumption is outpacing every other use of the Internet today and the growth is showing
no signs of a slowdown. Internet video will be more than 50 percent of consumer Internet traffic by the end of 2012 according to Cisco’s VNI study. PeerApp’s U.S. deployments regularly see Netflix alone account for over 35% of peak traffic. At the same time, the video delivery value chain includes the operator as a transport mechanism, but excludes the operator from participation in the revenue stream. Operators world-wide are developing defensive and offensive strategies to cope with the tremendous consumer demand for Internet content.