Social networks and talent aq
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Social networks and talent aq Presentation Transcript

  • 1. Social Media and Talent Acquisition Mumbai | January 2011 www.headhonchos.com An ABC Consultants Initiative
  • 2. Global recruitment trends
  • 3. Social Media @ Talent Acquisition - The New Buzzword
    • “ Success in social networking is the defining element of the best-practice recruitment marketing portfolio.”
  • 4. HR = The New Marketers
    • “… brand management isn't about what you say you are, it's about who you are, and this is what makes HR the new Marketing.”
    Old New
  • 5. Employees = Brand Ambassadors
  • 6. Is HR ready to embrace technology?
    • The Unknown – lets see
    • Time consuming – why do it
    • Security risks – why do it
    • Can’t control the message – ouch
    • But
    • Candidates Expect Interaction
    • And expects Information
    • And Answers to “my” question
  • 7. Equip Yourself to use Technology for Talent Acquisition
    • 3 Simple steps:
    • Decide a clear cut strategy to use Technology
    • - Create processes and guidelines to implement strategy
    • - Identify team and provide training and budgets
    • 1 st Target - Identify & Encourage Early Adopters to come get on board
  • 8. Technology / Social Media Tools
  • 9. LinkedIn
    • 66 million+ users worldwide (5 million from India)
  • 10.  
  • 11. LinkedIn: Some ways of maximising value
    • Use Linkedin Applications for branding & sharing
      • Company Pages
      • Slideshare Presentations
      • Wordpress or Typepad Blog Applications
      • Answers
      • Polls
      • Events
    • Links back to your Corporate Website/Careers Page
    • Groups – recruiting benefits, engagement, community
    • Ensure your Company Profile is compelling & complete
    • Build a community of talent
  • 12. Facebook: Connect a younger user
    • 500 million+ users (~14 million India)
  • 13.  
  • 14. Facebook: Build Company Fan Pages
    • Engage with Fans, create Community
    • Send “updates” to Fans - database of interested users
    • Link back to your Corporate Website/Careers Page
    • Fan Pages index well in search engines
    • Fan interaction is shared in their News Feed
    • Promote Events
  • 15. Twitter
  • 16. Twitter: Get real on twitter
    • Balance promotional, personal and conversational tweets
    • Be a “real person” reflecting a real voice and authenticity
    • Be interesting, informative and entertaining
    • Regularly promote/highlight others (they’ll likely reciprocate)
    • Share links of interest to candidates & potential candidates
    • Link to videos & photos on Career Website or Facebook Fan page
    • And Last - link to your job postings
  • 17. Blogging
    • 77% of active Internet Users read blogs
    • Average age 37
    • 69% of members make less than $60k
    • 63% College or Grad School educated
    • 45% Male / 55% Female
  • 18. Blogging: Keys to Maximizing
    • Establish expertise
    • Foster relationships with Employees, Candidates and Customers
    • Post about cool job opportunities
    • Share industry news and information
    • Link to media coverage of the company
    • Address concerns or common questions
    • Link to other social media efforts
  • 19. Your Career Site Should Rock Company career site
  • 20. Job Sites: Use them to find talent and branding
  • 21. HeadHonchos.com – An Introduction
    • An ABC Consultants Initiative
    • ABC Consultants: a leader in their space
    • HeadHonchos is an Independent SBU of ABC Consultants
    • Exclusive Online Job Search for Senior Professionals
  • 22. Easier for Recruiters
    • Core Features
      • Only serious, hand screen and validated users can apply
      • Filtered responses using the Pre-Screen Tool
      • The Second List: profiles flagged for easy segregation
      • Fewer unmatched candidates : mismatched candidates are discouraged from applying
  • 23. Client Profile
    • 150 Companies signed up and posting jobs
    • 1000+ Sr Management Jobs
    • Across Industries and across locations.
  • 24. Some more clients
  • 25.
    • Thank You
    • Uday Sodhi
    • [email_address]