Options: 1.HR – powering the business agenda 2.Building excellence - the HR way 3.Exceuting strategy through HR
According to Towers Perrin – renowned HR Consulting organisation, the reasons for people to join an organisation and stay with the organisations are different and various organisations select their proposition in context of Industry and growth phase. So if you think of names likes - Reliance – it is clear value proposition around RATIONAL factors but for the organisations like TATA – it is more derived from Emotional aspects. The sense of community / belongingness is very clearly visible in such firms. Armed Forces is another example of such organisations. Over period of time, Emotional factors also begin to influence the reasons for kind of people they attract.
I have made changes in the “overall” statements
Nhrd talent conclave_jan_2011_v_1.2
Employee Engagement NHRD Talent Conclave, Mumbai January 21, 2011
Defining employee engagement… <ul><li>Towers Perrin: ‘Extent to which employees put discretionary effort into their work’ </li></ul><ul><li>Gallup: ‘Involvement with & enthusiasm for work’ </li></ul><ul><li>Hewitt: ‘intellectually & emotional commitment to the organization’ </li></ul><ul><li>IES: ‘A positive attitude held by the employee towards the organization and its values’ </li></ul><ul><li>Hay Group: ‘stimulating employees’ enthusiasm for their work and directing it toward organizational success’ </li></ul>
The virtuous cycle of engagement… Vision Imperative What the organization seeks to deliver Identity, purpose and long term intention Values Imperative EVP Imperative Articulate the values the organizaton stands for Measure employee perceptions Reality Imperative
Engagement architecture… Align & Connect Engage Results Communicate & help employees relate to organization’s vision, strategies, goals, Values, EVP etc. Inform Deliver Dialogue, discuss, participate Influence the desired business behaviors Achieve desired business results Influence
Culture Map Vision What we expect from our employees - Values What we offer to our employees - EVP What do expect from our leaders DNA Anchors
What do employees look for… What am I expected to do? Is this the right company to join? How much will I earn? How will I grow? Will I get recognized? What support will I get? What is my job?
What do organizations look for… Advocate for the brand Productivity Commitment Adaptability Aligned to organization vision & values Organization citizen
In deciding to join or stay… Designation Rational drivers Emotional drivers Role Pay Career Growth Company Brand Relationship with Manager HR Practices Relationship with co-workers Company Performance Industry Position
What do organizations need to think about ? How is our Leadership perceived ? How does our Company brand impact our employer brand? What’s unique about us? What is our culture all about? What will differentiate us in attracting & retaining talent ? How do we define “Talent ? Why do our employees join us and stay with us ?
In summary… <ul><li>The Company brand has an overarching effect on the EVP </li></ul><ul><li>The EVP is a promise we commit to deliver to our employees </li></ul><ul><li>The EVP needs to be contextual to the economic environment, industry life cycle, business model </li></ul><ul><li>Articulate sharply and measure perception to calibrate expectations/interventions </li></ul>To be able to successfully attract, engage & retain the “right” talent
Good to great… As other companies know their customers Not all things to all people Not an HR-only-run program They know who they are.. Understanding their target employees Not through slogans and posters Leaders & Managers lead the show Alignment of employee experience Communicate vividly of actual practices Reinforce the experience at every touch point
The true test lies in… <ul><li>Ensuring that promise is aligned to experience </li></ul>To be able to successfully attract, engage & retain the “right” talent
Our values Integrity: Be honest & fair in what you say or do Customer First: Own the customer & deliver the promise Boundaryless: Never say “ Its not my job” Passion: Boundless energy & enthusiasm Ownership: If it is to be it is up to me Humility : openness to learn & adapt
Our DNA anchors Customer First Collaboration Compliance with Conscience Nurturing talent Organization Capability Passion Strategic agility Sensitivity Managing Change
Employee engagement @ ICICI Pru Spandan Manthan Idea Labs CEO Blog CEO Forrun Skip Level Ideation forum Email Intranet Functional Newsletters R&R Celebration Volunteerism Web cast Knowledge Mine 360 Feedback Spirit of Leadership Awards Communities of interest Health Active Campaigns
Pulse Survey Is my growth linked to my performance and potential My performance is duly recognized and rewarded Meritocracy Overall, I believe my efforts count in meeting our organizational goals Overall I feel there is more stress in my job than required Stress I feel a sense of pride working for ICICI Prudential Pride If I am unfairly treated, I believe I'll be given a fair hearing if I appeal Fairness I can ask a reasonable question and get an honest answer I feel well informed about the organisation and business performance Communication I have opportunities at work to learn and grow Development My manager, or someone at work seems to care about me as a person I can count on people to cooperate At work, my opinions seem to count Emotions I believe systems and processes within the organization help me work effectively I have the knowledge & skills I need to do my work right Support I feel experimentation is encouraged at work Autonomy The mission or purpose of my company makes me feel my job is important Purpose I know what is expected of me at work Role Statements Dimension