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It‟s Time for

 Timeline
    Saturday,
 January 14, 2012
Huh?

 Timeline’s new ‘cover photo’


Profile shot
Agenda
•   The Presentation              •   Change
•   Intro to Timeline             •   Privacy Settings 101
•   Why, Why, Why?                •   Subscribers
•   Change                        •   Games
•   What's What &                 •   Scams
    Terminology                   •   Account Settings
•   Timeline Cover Photos         •   The Ads!
•   Facebook - Free?              •   More Privacy Settings
•   Ulterior Motive               •   Wrap-up
•   Breaking Down Timeline
•   View Your Timeline As . . .
•   Friends & Fakes
Today‟s Presentation
The presentation is a mix of slides, videos & live
demo. The slides & links to the videos are online at
www.gcpcug.org/facebook for you to use as a
reference guide. We‟ll cover what we can, but please
know we will not be able to cover everything.

We are going to flip quickly through some of the
slides so we have time for live demo and Q & A at
the end.

So get ready . . . Here we go . . .
Why, Why, Why ?

In order to stay
 fresh, Facebook
believes it needs
to change up the
 user experience
    on a regular
       basis
Why, Why, Why ?
Facebook wants to avoid following the
paths of MySpace, Friendster and other
once popular social media websites
Why, Why, Why ?
And Facebook wants to stay ahead of
competition like Twitter and
I
 Hate
Change!
What‟s What

          Over the years,
          different parts of
          Facebook have
          been called
          different things.

          Let‟s review the
          current
          terminology . . .
Newsfeed
Click “Home” on the upper right to see streaming posts from
your friends, subscriptions and pages that you liked.




  This is different than your “Timeline”, which used to be
  your “Wall”.
Newsfeed
Posts from your friends and pages that you
like will appear on this wall. ONLY YOU can
see this page. If you see something you
would like for YOUR friends to see, click
SHARE and it will appear on your Timeline.
Wall, er, Profile

 When something
 is posted on
 your Timeline,
 they used to be
 talking about
 your Profile.

 Now your profile
 has become . . .
Your Timeline (top part)
Your Timeline (second part)
Creative Timeline Cover Photos
Creative Timeline Cover Photos
Creative Timeline Cover Photos
Creative Timeline Cover Photos
How can Facebook be FREE…
   …when Facebook‟s annual expenses
       exceed $1 BILLION???
Facebook makes money selling targeted
ads,
based on what YOU
and your FRIENDS
put on Facebook.
How can Facebook be FREE?

Facebook‟s
projected
revenue
for 2011
is
$3.8
BILLION
Surely there‟s an Ulterior Motive?
If you put up something
about snowboarding or
you „liked‟ a post about
cooking, or if you „like‟
Pages about a certain
musical band . . .


You will start seeing ads
related to those topics,
so be careful what you
„like‟.
You aren‟t the customer;
  you’re the Product!
So Let‟s Start a Demo…
Friend Requests, Messages &
        Notifications
Search Box
Link Back to Your Timeline
Facebook Settings
The Ads!
Profile Photo
Basic Info
Facebook Timeline Components
Update Your Personal Info
Your Activity
Only You Can See It
View Your Timeline As
View Your Timeline As
View Your Timeline As Public
View Your Timeline As Friend
View A Friend‟s Timeline
Accepting Friend Requests
   You can click “Confirm” or “Not Now”.




WARNING: Just by sending a friend request,
 that person will now receive your posts
    and be able to view your Timeline.
Finding friends via email address:

Don‟t want to be friends with the world?
  Don’t use this option. EVER.




      You can create “Lists” of categories
      of friends, interests or places.
Adding your profile shot




A headshot is recommended, but any
 jpeg will do. You can crop a photo
  once it‟s uploaded, or tell it to fit.
Adding Friends




    Who you have in common.
    Look for personal connections, not
    public persons.
Sample of a „Fake Profile‟



It is against Facebook‟s Terms of
Service (TOS) to use a fake name or a
business name in a personal profile.

Facebook will, without warning, deny
you access and then delete this profile.
Cleveland‟s „Snake Rock‟ booted
Remember…..
In Facebook, the only constant….




                      is Change!
Privacy Settings 101
This is how much of Zippy‟s personal information is
revealed to the public with current settings:




                                     Continued…
Privacy Settings 101
This is how much
of Zippy‟s
personal
information is
revealed to the
public with current
settings:
Privacy Settings 101
This is how much of Zippy‟s personal
 information is revealed to FRIENDS
Privacy Settings 101
This is how much of Zippy‟s personal
 information is revealed to FRIENDS
Privacy Settings 101
   This is how much of Zippy‟s personal
information is revealed to HERSELF ONLY
Privacy Settings 101
This is how
  much of
   Zippy‟s
  personal
information
is revealed
      to               Recommend
                       this information
 HERSELF               not be entered

   ONLY
Facebook Password
DO BEE sure it‟s not one you share with
email and financial websites

DO BEE sure it is at least 8 digits long

DO BEE sure it has at least:
  1. ONE CAPITAL LETTER
  2. one lower case letter
  3. At least 1 numeric value
  4. And perhaps a symbol #
Subscribers
Subscribers
Subscribers
Subscribers
Subscribers
Games




 You have many options to use with
each post that appears on your wall.
Timeline-related scams

  January 4, 2012: We have found 16
  Timeline-related scam pages, which have
  collectively gained more than 71,000 likes.
  The largest, with nearly 19,000 likes, has
  been around for at least two weeks. These
  pages are among the top search results
  when searching Facebook for “timeline.”


http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook
Timeline-related scams




http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook
Featured story

Story will be highlighted on
Timeline and be 2 columns wide.
Settings
On the upper right hand side of your page,
you‟ll find this drop-down:
General Account Settings
General Account Settings
Setting your personal URL: Facebook will take a
standard URL (what your subscriber number is, in
this case Zippy is the 1 BILLIONTH + person to sign
up)
       http://www.facebook.com/?ref=tn_tnmn
       #!/profile.php?id=100001112088594

 By verifying your account with a mobile phone,
 you can customize the url:

     http://www.facebook.com/zippygreenfield
              https://www.facebook.com/username/
General Account Settings


             Notifications
             Messages
             Friend requests
General Account Settings
General Account Settings
General Account Settings - Apps




Looks fairly innocent, eh? Well, see
what kind of information Apps require
you to agree to share - often with 3rd
party marketing companies:
General Account Settings - Apps




Not so
innocent,
right?
General Account Settings - Apps

Whenever you authorize an app,
you are most likely compromising
the privacy of every person to
whom you are connected in
Facebook.
Use your noggin
Before you ‘opt-
in’!
General Account Settings - Apps
Finally, should you decide to „opt-in‟ to an app
(Facebook apps are generally safer than 3rd party
apps) please consider setting some parameters as
to who sees your activity with that app:
General Account Settings - Apps
  If you click a “Custom” setting, there are
   many limiting options available to you:
Facebook Ads
Here‟s where you need to be alert -
especially if you don‟t want to see your
picture used in advertisements that
appear on other people‟s timelines.
Facebook Ads
Ads shown by third parties: Facebook does not give third
party applications or ad networks the right to use your
name or picture in ads. If we allow this in the future, the
setting you choose will determine how your information is
used.

You may see social context on third party sites, including
in ads, through Facebook social plugins. Although social
plugins enable you to have a social experience on a third
party site, Facebook does not share your information with
the third party sites hosting the social plugins.

Learn more about social plugins.

Edit third party ad settings
Facebook Ads
Ads and friends
Everyone wants to know what their friends like. That's
why we pair ads and friends—an easy way to find
products and services you're interested in, based on what
your friends share and like. Learn more about social ads.
Here are the facts: Social ads show an advertiser's
message alongside actions you have taken, such as liking
a Page
Your privacy settings apply to social ads
We don't sell your information to advertisers
Only confirmed friends can see your actions alongside an
ad
If a photo is used, it is your profile photo and not from
your photo albums
Edit social ads setting
Facebook Ads
Ads and friends
Everyone wants to know what their friends like. That's
why we pair ads and friends—an easy way to find
products and services you're interested in, based on what
your friends share and like. Learn more about social ads.
Here are the facts: Social ads show an advertiser's
message alongside actions you have taken, such as liking
a Page
Your privacy settings apply to social ads
We don't sell your information to advertisers
Only confirmed friends can see your actions alongside an
ad
If a photo is used, it is your profile photo and not from
your photo albums
Edit social ads setting               CLICK…
Facebook Ads




               Select


And Save
Privacy Settings




Quickie resource:

              The Best Facebook Privacy Settings 2012 - YouTube
Privacy Settings
Privacy Settings
Who We Are . . .
Jim Evans
jamesievans@gmail.com
www.facebook.com/jimevans
www.linkedin.com/in/jamesievans

Jim has been involved in technology & computers for 30+ years
and has written and presented on technology around the
country. He maintains a tech page at
www.facebook.com/GeekClean
Who We Are . . .
Susie Sharp
susiewyk@gmail.com
www.facebook.com/susiesharp
www.linkedin.com/in/jsusiesharp

Susie manages a Cleveland area commercial architectural firm.
In her spare time she lectures on LinkedIn, advises small
startups and posts as an administrator on 20+ Facebook
Business Pages.

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It's Time for Facebook Timeline - January 2012

  • 1. It‟s Time for Timeline Saturday, January 14, 2012
  • 2. Huh? Timeline’s new ‘cover photo’ Profile shot
  • 3. Agenda • The Presentation • Change • Intro to Timeline • Privacy Settings 101 • Why, Why, Why? • Subscribers • Change • Games • What's What & • Scams Terminology • Account Settings • Timeline Cover Photos • The Ads! • Facebook - Free? • More Privacy Settings • Ulterior Motive • Wrap-up • Breaking Down Timeline • View Your Timeline As . . . • Friends & Fakes
  • 4. Today‟s Presentation The presentation is a mix of slides, videos & live demo. The slides & links to the videos are online at www.gcpcug.org/facebook for you to use as a reference guide. We‟ll cover what we can, but please know we will not be able to cover everything. We are going to flip quickly through some of the slides so we have time for live demo and Q & A at the end. So get ready . . . Here we go . . .
  • 5. Why, Why, Why ? In order to stay fresh, Facebook believes it needs to change up the user experience on a regular basis
  • 6. Why, Why, Why ? Facebook wants to avoid following the paths of MySpace, Friendster and other once popular social media websites
  • 7. Why, Why, Why ? And Facebook wants to stay ahead of competition like Twitter and
  • 9. What‟s What Over the years, different parts of Facebook have been called different things. Let‟s review the current terminology . . .
  • 10. Newsfeed Click “Home” on the upper right to see streaming posts from your friends, subscriptions and pages that you liked. This is different than your “Timeline”, which used to be your “Wall”.
  • 11. Newsfeed Posts from your friends and pages that you like will appear on this wall. ONLY YOU can see this page. If you see something you would like for YOUR friends to see, click SHARE and it will appear on your Timeline.
  • 12. Wall, er, Profile When something is posted on your Timeline, they used to be talking about your Profile. Now your profile has become . . .
  • 19. How can Facebook be FREE… …when Facebook‟s annual expenses exceed $1 BILLION??? Facebook makes money selling targeted ads, based on what YOU and your FRIENDS put on Facebook.
  • 20. How can Facebook be FREE? Facebook‟s projected revenue for 2011 is $3.8 BILLION
  • 21. Surely there‟s an Ulterior Motive? If you put up something about snowboarding or you „liked‟ a post about cooking, or if you „like‟ Pages about a certain musical band . . . You will start seeing ads related to those topics, so be careful what you „like‟.
  • 22. You aren‟t the customer; you’re the Product!
  • 23. So Let‟s Start a Demo…
  • 24. Friend Requests, Messages & Notifications
  • 26. Link Back to Your Timeline
  • 36. View Your Timeline As Public
  • 37. View Your Timeline As Friend
  • 38. View A Friend‟s Timeline
  • 39. Accepting Friend Requests You can click “Confirm” or “Not Now”. WARNING: Just by sending a friend request, that person will now receive your posts and be able to view your Timeline.
  • 40. Finding friends via email address: Don‟t want to be friends with the world? Don’t use this option. EVER. You can create “Lists” of categories of friends, interests or places.
  • 41. Adding your profile shot A headshot is recommended, but any jpeg will do. You can crop a photo once it‟s uploaded, or tell it to fit.
  • 42. Adding Friends Who you have in common. Look for personal connections, not public persons.
  • 43. Sample of a „Fake Profile‟ It is against Facebook‟s Terms of Service (TOS) to use a fake name or a business name in a personal profile. Facebook will, without warning, deny you access and then delete this profile.
  • 45. Remember….. In Facebook, the only constant…. is Change!
  • 46. Privacy Settings 101 This is how much of Zippy‟s personal information is revealed to the public with current settings: Continued…
  • 47. Privacy Settings 101 This is how much of Zippy‟s personal information is revealed to the public with current settings:
  • 48. Privacy Settings 101 This is how much of Zippy‟s personal information is revealed to FRIENDS
  • 49. Privacy Settings 101 This is how much of Zippy‟s personal information is revealed to FRIENDS
  • 50. Privacy Settings 101 This is how much of Zippy‟s personal information is revealed to HERSELF ONLY
  • 51. Privacy Settings 101 This is how much of Zippy‟s personal information is revealed to Recommend this information HERSELF not be entered ONLY
  • 52. Facebook Password DO BEE sure it‟s not one you share with email and financial websites DO BEE sure it is at least 8 digits long DO BEE sure it has at least: 1. ONE CAPITAL LETTER 2. one lower case letter 3. At least 1 numeric value 4. And perhaps a symbol #
  • 58. Games You have many options to use with each post that appears on your wall.
  • 59. Timeline-related scams January 4, 2012: We have found 16 Timeline-related scam pages, which have collectively gained more than 71,000 likes. The largest, with nearly 19,000 likes, has been around for at least two weeks. These pages are among the top search results when searching Facebook for “timeline.” http://www.insidefacebook.com/2012/01/03/timeline-related-scams-develop-on-facebook
  • 61. Featured story Story will be highlighted on Timeline and be 2 columns wide.
  • 62. Settings On the upper right hand side of your page, you‟ll find this drop-down:
  • 64. General Account Settings Setting your personal URL: Facebook will take a standard URL (what your subscriber number is, in this case Zippy is the 1 BILLIONTH + person to sign up) http://www.facebook.com/?ref=tn_tnmn #!/profile.php?id=100001112088594 By verifying your account with a mobile phone, you can customize the url: http://www.facebook.com/zippygreenfield https://www.facebook.com/username/
  • 65. General Account Settings Notifications Messages Friend requests
  • 68. General Account Settings - Apps Looks fairly innocent, eh? Well, see what kind of information Apps require you to agree to share - often with 3rd party marketing companies:
  • 69. General Account Settings - Apps Not so innocent, right?
  • 70. General Account Settings - Apps Whenever you authorize an app, you are most likely compromising the privacy of every person to whom you are connected in Facebook. Use your noggin Before you ‘opt- in’!
  • 71. General Account Settings - Apps Finally, should you decide to „opt-in‟ to an app (Facebook apps are generally safer than 3rd party apps) please consider setting some parameters as to who sees your activity with that app:
  • 72. General Account Settings - Apps If you click a “Custom” setting, there are many limiting options available to you:
  • 73. Facebook Ads Here‟s where you need to be alert - especially if you don‟t want to see your picture used in advertisements that appear on other people‟s timelines.
  • 74. Facebook Ads Ads shown by third parties: Facebook does not give third party applications or ad networks the right to use your name or picture in ads. If we allow this in the future, the setting you choose will determine how your information is used. You may see social context on third party sites, including in ads, through Facebook social plugins. Although social plugins enable you to have a social experience on a third party site, Facebook does not share your information with the third party sites hosting the social plugins. Learn more about social plugins. Edit third party ad settings
  • 75. Facebook Ads Ads and friends Everyone wants to know what their friends like. That's why we pair ads and friends—an easy way to find products and services you're interested in, based on what your friends share and like. Learn more about social ads. Here are the facts: Social ads show an advertiser's message alongside actions you have taken, such as liking a Page Your privacy settings apply to social ads We don't sell your information to advertisers Only confirmed friends can see your actions alongside an ad If a photo is used, it is your profile photo and not from your photo albums Edit social ads setting
  • 76. Facebook Ads Ads and friends Everyone wants to know what their friends like. That's why we pair ads and friends—an easy way to find products and services you're interested in, based on what your friends share and like. Learn more about social ads. Here are the facts: Social ads show an advertiser's message alongside actions you have taken, such as liking a Page Your privacy settings apply to social ads We don't sell your information to advertisers Only confirmed friends can see your actions alongside an ad If a photo is used, it is your profile photo and not from your photo albums Edit social ads setting CLICK…
  • 77. Facebook Ads Select And Save
  • 78. Privacy Settings Quickie resource: The Best Facebook Privacy Settings 2012 - YouTube
  • 81. Who We Are . . . Jim Evans jamesievans@gmail.com www.facebook.com/jimevans www.linkedin.com/in/jamesievans Jim has been involved in technology & computers for 30+ years and has written and presented on technology around the country. He maintains a tech page at www.facebook.com/GeekClean
  • 82. Who We Are . . . Susie Sharp susiewyk@gmail.com www.facebook.com/susiesharp www.linkedin.com/in/jsusiesharp Susie manages a Cleveland area commercial architectural firm. In her spare time she lectures on LinkedIn, advises small startups and posts as an administrator on 20+ Facebook Business Pages.