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    Grameen Creative Lab Overview Grameen Creative Lab Overview Presentation Transcript

    • Prof. Yunus, Grameen and Social BusinessGrameen Creative Lab OverviewMay 2011
    • AgendaProf. Yunus and the Grameen Success StorySocial BusinessGrameen Creative Lab: Accelerating the Social Business Movement 2
    • "Poverty is a Threat to Peace"Nobel Peace Laureate 2006 Professor Muhammad Yunus Professor Muhammad Yunus – Quick Facts:  Nobel Peace Prize Laureate 2006 for his efforts to create social and economic development  Recipient of the Presidential Medal of Freedom in 2009 and many other awards including 48 honorary doctorate degrees  Founder of Grameen Bank that has loaned more than $10 billion to 8.3 million poor people  Nobel Peace Prize Committee about Prof Yunus: “Muhammad Yunus has shown himself to be a leader who has managed to translate visions into practical action for the benefit of millions of people.‖  Initiator of social business and co-founder of the Grameen Creative Lab “I am proposing to create another kind of business, based on selflessness that is in all of us. I am calling it social business.” Prof. Muhammad Yunus 3
    • Grameen Bank Impacts ~40M Lives in Bangladesh Success Story of the Grameen Bank … brings microcredit to poor people who would otherwise be unable to obtain a loan … since its founding in 1983 it has loaned over USD 10 billion — some in amounts as little as USD 5 … has 8.3 million clients, 97% women who are also owners of the bank … operates 2,565 branches in over 81,000 villages … 97% loan recovery rate Jobazda Khatun Solema Khatun,25 years old, is an engineer for solar panels 70 years old, makes bamboo chairs … 99% literacy in second generation Grameen Bank was the first social business providing the seed and structure for the creation of many businesses across all industries 4
    • Grameen Developed in Several Waves The Evolvement of the Grameen Family of BusinessesMicrofinance in Grameen Bank 1983Bangladesh (8.3m borrowers in Bangladesh)Inter- Grameen Trust 1989nationalization (147 partners in 39 countries, 6.9m borrowers worldwide) Engagement in essential industries: ICT (Telecom 1999, Comms 1996,Diversification 1994 Solutions 1999), Textiles, Healthcare Joint ventures with corporations:Partnering 2006 Danone 2006, Intel 2007, Veolia 2008, BASF 2009, Otto 2009 etc.Further Grameen Employment, Grameen CreativeExpansion 2009 Lab, Cooperations with Academia t 1983 5
    • Grameen is Not Just a BankExamples of Grameen Activities in Different Sectors Grameen Sector companies Comments Grameen Clinics 48 health clinics in rural areas serving ~250,000 Bangladeshis Healthcare Grameen Eye Hospital High-quality cataract surgeries and examinations Grameen Telecom Grameenphone has >23m subscribers in Bangladesh and its Village ICT Grameen Solutions Phone Program is an income-earning opportunity to >210,000 mostly women Village Phone operators living in rural areas Grameen Shakti Solar home systems for energy generation and improved cooking Energy stoves, since its inception >420,000 and >100,000, respectively Agriculture & Grameen Krishi Community-based fisheries and livestock. The Krishi Foundation lends and accepts repayments in cash as well as in agricultural input and Farming produce, while profit is plowed back into the Foundation Grameen Check Cotton and non-cotton fabrics and textile products exported all over the Textiles Grameen Knitwear world Grameen Shikka Promotes mass education in rural areas, provides financial support in Education the form of loans and grants for the purpose of education, uses IT for alleviation of illiteracy and development of education 6
    • Grameen is Active in over 60 Countries WorldwideGrameen Worldwide Activity Map Europe: Albania Bosnia Germany Americas:: Italy Argentina Kosovo Bolivia Russia Brazil Spain Canada UK Colombia Costa Rica Dominican Rep. Ecuador El-Salvador Guatemala Haiti Honduras Mexico Peru USA Africa & Middle East: Asia & Pacific: C. African Republic Afghanistan Cameroon Australia EgyptLegend: Bangladesh Ethiopia Cambodia Ghana Grameen Bank China Jordan India Kenya Grameen Trust Indonesia Lebanon Japan Lesotho Grameen Foundation USA Kyrgyzstan Malawi Malaysia Mali Grameen Foundation Australia Myanmar Mauritania Nepal Morocco Fundación Grameen Argentina Pakistan Nigeria Philippines Samoa Palestine Grameen Jameel (MENA) South Korea Rwanda Thailand Senegal Australia Fundación Latino Grameen (Spain) Turkey South Africa Vietnam Tanzania The Grameen Creative Lab Togo Tunisia Uganda Yemen Zambia Zimbabwe 7
    • AgendaProf. Yunus and the Grameen Success StorySocial BusinessGrameen Creative Lab: Accelerating the Social Business Movement 8
    • Non-Loss, Non-Dividend Company Solving a Social ProblemDefinition of a Social Business NGOs/Public Sector Social Business Traditional Business Social / Social / Ends ecological use ecological use Profit maximization maximization maximization Means Donation financed Self sustainable Self sustainable "Social business unites the dynamism of traditional business with the social conscience of charity" - Prof. Yunus 9
    • Social Businesses Follow Seven PrinciplesThe Principles of Social Business Defined by Prof. Yunus 1. Business objective will be to overcome poverty, or one or more problems (such as education, health, technology access, and environment) which threaten people and society; not profit maximization 2. Financial and economic sustainability 3. Investors get back their investment amount only. No dividend is given beyond investment money 4. When investment amount is paid back, company profit stays with the company for expansion and improvement 5. Environmentally conscious 6. Workforce gets market wage with better working conditions 7. …do it with joy 10
    • Numerous Institutions Already Engaged in the Movement Example of Institutions Involved in the SBMExample of institutions involved in the social business movement Who initiated the Which academic Which government Which corporations Which large global social business institutions have organizations are have joined? networks are joining? movement? joined? joining? Existing social business Profound involvement JVs with Grameen: in social business: Republic of Albania Prof. Yunus Government of Social business projects Caldas & exchange of expertise: Among others social business labs / workshops: City of Wiesbaden 11
    • AgendaProf. Yunus and the Grameen Success StorySocial BusinessGrameen Creative Lab: Accelerating the Social Business Movement 12
    • We Want to Serve Society‘s Most Pressing Needs Vision and Mission of the Grameen Creative Lab Vision: To serve society’s most pressing needs Mission: Leading by example, we accelerate and spread the social business movement worldwidePicture Source: Roger Richter 13
    • GCL Supports Prof. Yunus in Accelerating the MovementThe Unique Role of the GCL Why were we created? How do we contribute? Social business is a new and spreading We share Professor Yunus‗ vision of a worldconcept. Companies, entrepreneurs, academia without poverty. With his support, our unique and governments are approaching Professor network, and our consulting and communication Yunus at a faster rate than he can respond to skills, we help to spread the concept of social alone. Furthermore, much of this demand business throughout Europe and the world, andstems from Europe and North America, far from actively support those individuals and Professor Yunus‗ base in Bangladesh organizations looking to develop social businesses worldwide What is our relationship Why are we a social business with Prof. Yunus? ourselves? We regularly (2-3 times/month) accompany Prof. Most importantly, we want to live what we Yunus on work trips throughout Asia, Africa, the preach. We generate revenue through our Americas and Europe. We follow-up on his activities and services that we provide. Investors meetings and bring ideas into performance. We receive their investment back, with no dividends. also represent Prof. Yunus at formal meetings Our aim is to be financially self-sustainable. (e.g. Africa Progress Panel). We are very proud to be the first social business Hans Reitz is additionally the creative advisor to GmbH (Ltd.) in Germany Prof. Yunus and creative director of the Yunus Centre 14
    • Key ActivitiesThree Pillars of the GCL Activities Vision: To serve society‘s most pressing needs Mission: Leading by example, we accelerate and spread the social business movement worldwide 1 2 3 Interact Incubate Create • Set up conferences • Collaborate with • Initiate and support and education events universities to integrate creation of social social business into businesses (esp. JV) • Network and connect research, teaching and (focus on youth) practice • Establish social business public private • Publish & speak • Brainstorm and partnerships (including Prof. Yunus‘ experiment with social engagements in business ideas • Support creation of Europe) social business funds 15
    • Grameen Danone Produces Fortified Yoghurt Grameen Social Business JV: Grameen Danone Foods Ltd Why was it How is it What is the What do people What is it? created? organized? outlook? say? Professor M. Yunus Peace Nobel Laureate "It is a small project to begin with, but contains the seed of a new breed of business that can change the economic world fundamentally" For Bangladesh: The product Grameen Social Late 2006 Franck Riboud  >30% of population  Yoghurt fortified with Business JV  1st plant started CEO, Group Danone undernourished micronutrients  Four Grameen producing and will "... a business model of  Malnutrition a major  Produced with solar and companies – social break even in 2011 proximity which will daily bring cause of economic bio gas energy know how  Second plant healthy nutrition to people underdevelopment  Danone and planned with no resources." The price Danone.communi- For Danone:  6 Taka (€0.06) per ties – product and Within 10 years time Salma  Develop local package of 60g technical know how  Establishment of 50+ Sales woman, Grameen Danone production know how plants "...I can make a living from  Source of innovation The place  Several hundred selling healthy yoghurt to my and motivation  Bogra, 230 km north of distribution jobs community – with Grameen  Fit with founders Dhaka  Creation of Danone taking the vision  Distribution by Grameen partnerships (e.g. for commercial risk." Ladies and local stores better additives)1. Danone-communities: mutual fund initiated by Danone to support and finance social businesses in the area of Danones expertise 16
    • Grameen Veolia Supplies People with Clean WaterGrameen Social Business JV: Grameen Veolia Why was it How is it What is the What do people What is it? created? organized? outlook? say? Professor M. Yunus Peace Nobel Laureate "Economy must adapt itself to the needs of the poor...Grameen Veolia is dedicated to this aim."For Bangladesh: The product Grameen Social Jan 2009 In Bangladesh, 35-80m  Cleaned surface Business JV  1st plant started Antoine Frérot CEO, Veolia Water people suffer from water  Grameen Healthcare production "...the social business is water contamination  1 plant supplies 20K – social know how  18 months from idea what we need to In 1993 discovery of people  Veolia Water – to implementation implement effective natural arsenic in technical know how solutions for the supply of groundwater causing The price drinking water to the poor." cancer and skin  2.5 Taka (€0.025) per Until 2012 lesions 10L depending on  3 more plants Especially rural areas distance from plant  100K people will be are affected supplied The placeFor Veolia:  Goalmari,100km east Develop market know- of Dhaka how  5 villages supplied Test new business model 17
    • BASF Grameen Produces Bed Nets and MicronutrientsGrameen Social Business JV: BASF Grameen Why was it How is it What is the What do people What is it? created? organized? outlook? say? Professor M. Yunus Peace Nobel Laureate "...it fascinates me, how fast we were able to put an idea into place and create a social business with such a great socialFor Bangladesh: The product Grameen Social JV signed on 3 March benefit..." Danger of catching  Mosquito net against Business JV 2009 Malaria (58K newly Malaria effective for 2-  Grameen Health Dr. Jürgen Hambrecht 5yrs Care Trust – social CEO, BASF SE infected in 2007) First bed nets sold in >30% of population  0.5M nets already know how October 2009 "...Sustainable undernourished produced  BASF SE – technical development is key for  Micronutrient sachets to know how Goal to provide nets BASF – thats why weFor BASF: sprinkle on food for population of ~3M engage in social Develop affordable 3 Board members people businesses ..." The price products for the poor  One from each and  Mosquito net, at 475 Tk, Capture new market one additional The product portfolio leasable segments chairman may be extended  Nutrition sachet Boost reputation  Floating roofs made 2T/package Motivate employees of Styropor The place  East Bangladesh (malaria regions) 18
    • Grameen Otto is the Textile Company of the FutureGrameen Social Business JV: Grameen Otto Why was it created? What is it? How is it organized? What is the outlook?For Bangladesh: The project Grameen Otto Trust JV agreement signed Textile is the biggest industry  Profits of textile production  In charge of social services between Prof. M. Yunus & in Bangladesh plant benefit workers  Owns Grameen Otto Textile Dr. Michael Otto Highly abusive working through social services, Company  November 2009 during Prof. conditions health care, etc.  Representative of workers Yunus visitFor Otto: The goals Grameen Otto Textile Construction to be started Take on responsibility for  Provide employment to poor Company by end of 2010 upstream market people  Produces clothing to export Find a model factory that  Improve living conditions of  Provide profits into Grameen Goal to start production by works socially and workers and their families Otto Trust 2011 ecologically while achieving  Protect the environment its economic sustainability  Achieve product excellence to ensure sustainable economic activity 19
    • GCL is Developing a Joint Venture with ReebokGrameen Social Business JV: Grameen Reebok Why was it created? What is it? How is it organized? What is the outlook?For Bangladesh: The product Probably a Grameen Social Memorandum of―(…) to produce affordable shoes  Affordable, durable and Business JV Understandingfor the poor in Bangladesh, to appealing multi-purpose  Production facilities may not Signed 7 November 2009decrease the incidence of footwear product suitable for the be with Reebok, but sub- during the Globalhookworm and other parasitic impoverished market in contracted Grameen Meetingillnesses in Bangladesh (…) Bangladesh  Design, development andThe idea behind the project is that  The product will be sustainable material selection through Pilot phase successfullyno person anywhere in the world and involve simple production Reebok completed in Octobershould go without shoes― (Prof. processes allowing opportunities  Distribution through 2010Yunus 2009) for social business activation conventional channels and Grameen network Next steps to be definedFor Reebok: The price and taken throughout Develop affordable products for  Affordable price for the poor – 2011 the poor exact price point not yet Capture new market segments determined and know-how Key element in Reebok CSR The place program, motivate employees  Bangladesh 20
    • GCL Initiates Social Businesses in Haiti and a FundGrameen Creative Lab Initiative: YY Haiti Why was it created? What is it? How is it organized? What is the outlook? For Haiti: The project Set up the infrastructure for Our milestones for 2011 Haiti significantly hit by recent  YY Haiti-an initiative of the social business  Set up of the Grameen earthquake on 12 January Grameen Creative Lab, the  YY Haiti is a social business Creative Lab office in Haiti 2010: Yunus Centre, and SAP AG- fund investing in social  250,000 dead, additional intends to create the businesses  Raise funds for YY Haiti Social 300,000 badly injured infrastructure and provide the Business Fund  2 million left homeless skills needed for social  YY Haiti is run by Haitian  50% of business destroyed businesses in Haiti professionals of the Grameen  Set up approx. 4 social after earthquake Creative Lab (GCL) in Haiti businesses in 2011 The goals For Grameen:  Establish long-term and self-  GCL Haiti to initiate, support  Spread the social business  Develop YY Haiti Social sustainable social businesses and monitor social businesses movement in Haiti Business Fund as role model for Haiti‘s development in Haiti for future social business fund (in contrast to short-term structures emergency relief and general charity) 21
    • GCL is Developing a Holistic SB Movement in CaldasGovernment Co-operations Why was it created? What is it? How is it organized? What is the outlook?For the State of Caldas: Holistic Social Business Grameen Social Business JV Memorandum of More than 70% of population Movement  Government of Caldas: social Understanding signed living below poverty line Three different organizations and local know-how and  Signed 7 November 2009 Declining population due to will be created: investment during the Global Grameen migration abroad  Microcredit organization  Yunus Centre/ GCL: technical Meeting Lack of job opportunities  Venture capital fund and social business know-how Sharp drop in coffee output  Joint ventures with and network GCL on the ground in (the single most important international and national Caldas since March 2010 agricultural crop) companies Operational Management  Team of GCL started to  Young Colombians aged advise the government ofFor Grameen: The place between 25 and 30 years Caldas in setting up the Prove social business as a  State of Caldas located in the (―ability generation‖) social business fund and the powerful tool to fight poverty in coffee triangle of Colombia  Supported by Grameen and microcredit organisation a whole region (heart of coffee production government in order to build Develop a new kind of public region in the country) up a social business Microcredit organisation private partnership movement to fight poverty and social business fund to be set up in 2011 22
    • GCL is Developing a Holistic SB Movement in AlbaniaGovernment Co-operations Why was it created? What is it? How is it organized? What is the outlook?For the State of Albania: Holistic Social Business Social Business JVs Groundwork is being laid More than 18% of population Movement  Private-sector partners lead  Initial screening and research living below poverty line  Several organizations will be the projects study took place in Declining population due to created  GCL and Grameen supply December 2009 and in migration abroad  Agency for the Promotion of technical and social business January 2010 Lack of job opportunities Social Business (government- know-how and network  Currently in discussion with owned)  Local facilitation & investment the Government of AlbaniaFor Grameen:  Microfinance Institution (MFI) to be provided by government concerning setting up of the Prove social business as a  Social Business Fund (SB of Albania through a new Agency for the Promotion of powerful tool to fight poverty in Fund) for the financing of new Agency for the Promotion of Social Business as well as a whole country ventures Social Business the MFI and SB Fund Develop a new kind of public  Joint ventures with  Also discussing potential SB private partnership international and national MFI and SB Fund JVs with well-known companies  Ownership and decision- international companies making structure of the The place microfinance institution and of  Projects can be sited the social business fund is anywhere in Albania being discussed 23
    • GCL leads the Social Business City Network WiesbadenHolistic Movement in Developed Nations Why was it created? What is it? How is it organized? What is the outlook?For the City of Wiesbaden: Social Businesses Incubator Network Partners Milestones 10,000 children live below the  Social business fund for  City of Wiesbaden  Official initiation of the Network poverty line financial support of social  European Business School Social Business City Insufficient number of business entrepreneurs  Wiesbaden Foundation Wiesbaden by the mayor daycare facilities  Social Business Women Dr. Müller in November 2010 High percentage of migrants  Physical infrastructure and  Local Media  Launch of Social business with low graduation rates support for social businesses  The Grameen Creative Lab chair at the European Business High level of youth start ups School in November 2010 unemployment Social Business Fund Problematic city districts The Network  The fund will provide financial Next Steps  Join forces of local key means to social businesses  Search for partners andFor Grameen: players to encourage investors Prove social business to be a entrepreneurs and foster Operational Management  Social business events in powerful tool to serve society‘s social business  GCL consults, enables and Wiesbaden needs in a developed country coordinates the network  Social business launches Establish Wiesbaden as a  Set-up infrastructure best practice approach for social business in cities 24
    • Key ActivitiesThree Pillars of the GCL Activities Vision: To serve society‘s most pressing needs Mission: Leading by example, we accelerate and spread the social business movement worldwide 1 2 3 Interact Incubate Create • Set up conferences • Collaborate with • Initiate and support and education events universities to integrate creation of social social business into businesses (esp. JVs) • Network and connect research, teaching and (focus on youth) practice • Establish social business public private • Publish & speak • Brainstorm and partnerships (including Prof. Yunus‘ experiment with social engagements in business ideas • Support creation of Europe) social business funds 25
    • GCL Collaborates with Universities WorldwideUniversity Co-operations EBS Business School, Glasgow Caledonian Germany University, Scotland California State Kyushu University, University Channel Japan Islands, United States McGill University, Bocconi University, Canada Italy Istituto Europeo di National University of Design, Italy Singapore Finance University of University of Moscow, Russia Luxembourg 26
    • GCL set up a Social Business Chair at EBSExample of University Co-operations Why was it created? What is it? How is it organized? What is the outlook?For the EBS: The Product The EBS launched a Social Development of Curriculum The EBS is the first university in The EBS will integrate social Business Chair in November  Piloting first classes on Germany to incorporate SB in business into three areas 2010 social business research, teaching and practice  Research on key success  EBS: Team of one professor, There is a strong need for factors of social business two assistant professors and socially-responsible leaders  Build up social business one assistant will position Development of relevant Unique offering in the academic curriculum social business within research world  Practice social business by university and deliver  First research study has generating social business theoretical content been released in April 2011For Grameen: pilots  GCL will support the EBS to Draw upon a university‘s develop the three areas, expertise to conduct research The place mainly providing practical on social business  EBS is located near content Universities are important for Wiesbaden, Germany the acceleration of SB  It ranks among the best Support through Danone Tap into pool of talented business schools in Germany  Danone agreed to fund the students to make them part of EBS Social Business Chair the social business movement 27
    • GCL Works with German Students on SB IdeasTalent Project at "Hauptschule" Wiesbaden Why was it created? What is it? How is it organized? What is the outlook?For the pupils The place Hans Reitz as teacher First social business  Learn how to discover own  Hauptschule located in a  Regular classes taught by established talents troubled area Hans Reitz  Pupils bought meadow with  Pride through foundation  Pupils often from socially fruit trees of social business disadvantaged families Participation in creative labs  Sell their own apple sauce at  Re-integrate into society  Pupils participate in social Wiesbaden-based events business labs  Cater cookies and cakesFor Grameen Creative Lab during Grameen Creative  Seed social business idea Performances during events Labs at an early age  Students showcase their  Draw upon young talent talents during Wiesbaden More social businesses  Engage in local community based events (e.g. during planned Yunus‘ public speech in  The GCL actively integrates November 2009) pupils in any social business in Wiesbaden 28
    • Key ActivitiesThree Pillars of the GCL Activities Vision: To serve society‘s most pressing needs Mission: Leading by example, we accelerate and spread the social business movement worldwide 1 2 3 Interact Incubate Create • Set up conferences • Collaborate with • Initiate and support and education events universities to integrate creation of social social business into businesses (esp. JVs) • Network and connect research, teaching and (focus on youth) practice • Establish social business public private • Publish & speak • Brainstorm and partnerships (including Prof. Yunus‘ experiment with social engagements in business ideas • Support creation of Europe) social business funds 29
    • Global Social Business Summit with High-Profile ParticipantsExample of GCL-Organized Event Why was it created? Who is participating? What is it? What is the outlook?Convene partners and Participants are CEOs, board Two-day conference hosted 2nd Global Social Businesssupporters of social business members and selected by Autostadt in Wolfsburg: Summit (GSBS) Autumnto representatives from:  Annual strategy of social 2011 (tbd) Exchange experiences among  GCL joint venture corporate business community  2nd GSBS will take place in existing social businesses partners (e.g. Michael Otto  Expert exchange sessions different country this year Foster intensive networking spoke 2009) and focus groups  The GSBS is the annual and discussion of new social  Businesses interested in  Marketplace of Social reunion bringing together all business ideas with Professor forming joint partnerships or Business leaders of the social Yunus otherwise becoming actively  Public Speeches (incl. Prof. business movement Create a platform for involved in social business Yunus and Paulo Coelho in  It is a critical component of interactions with potential  Universities developing social 2010) the annual November week, partners from the ‗classical‘ business curriculum  High-level panel discussions which brings Professor world of business,  Active supporters of Professor (among others with Dr. Yunus to Europe to highlight universities, opinion leaders Yunus, the GCL and the Hambrecht) social business in Germany social business movement and the developed world  Close friends of the Grameen Family 30
    • Social Business Tour 2010Example of GCL-Organized Tour Why was it created? Who is participating? What is it? What is the outlook? Praque Bratislava Budapest Vienna Bucharest BelgradeIntroducing the social business Participants of the events: The tour: Supporting new SB ideas:concept into Central and  Business and opinion leaders  Providing information on social  Winners of the preliminaryEastern Europe and beginning of the region (leadership business to promote decisions will receivea long term social business symposium) sustainable social business consultation and traininginitiative  Entrepreneurs, Students, initiatives  The winner of the European NGOs, University  Events taking place in six final will be supported by aGoal is to solve the burning representatives (social countries and six cities (Vienna, range of expert advice andsocial problems that are right at business labs ) Bratislava, Praque, Belgrade, also financial provision for hisour door step in Eastern and  Public (idea contest) Budapest and Bucharest) social businessCentral Europe  Long-term impetus for the Partners: The Idea Contest: Social Business Movement in  ERSTE Foundation, Erste  A contest between ideas with Central and Eastern Europe Group, good.bee, the Austrian the potential to solve a clearly  Continue with regular social Federal Ministry of Labour, specified problem through business labs Social Affairs and Consumer social business Protection  Consists of six national preliminaries and a European final 31
    • Social Business Labs Build Up Global NetworkExample of Networking Event What is the goal? Who is participating? What do we offer? What is the outlook?For new participants: Participants: Social Business Labs: Regular Social Business Provide background on  Representatives from  A Social Business Lab aims at Labs: social business corporations, academia and introducing the concept of  Continue the annual tradition Offer tools and ideas for NGOs social business and initiating of the ‗class meeting‘ and greater involvement  Students concrete ideas ‗class trip‘  Entrepreneurs  We discuss how to get from a  Expand participation in eachFor existing participants:  Artists relevant social problem (e.g. type of course Provide depth on social  Other individuals interested in the hookworm) to a  Increase number of courses business social business sustainable social business outside of Germany Generate new social solution! business ideas Participation rates: Network and strengthen ties  Participation at the courses Provide tools and support ranges from 20-100 individuals 32
    • GCL Published Illustrated Book on BangladeshExample of GCL Publication What is the goal? What is it? GCL business model What is the outlook? Make Grameen and social  A magnificent 221-page  GCL does not generate  Power of Dignity first business easily accessible book with more than 100 significant revenues from published in December 2008 photographs by Roger this activity To change the perception  GCL also contributes to Prof. Richter and an essay written people have of ―the poor‖  It serves as a marketing Yunus‘ third worldwide by Peter Spiegel instrument to create publication ―Building Social Show the real faces of  Clear documentation of the awareness for social Business‖ which was successful Grameen stories Grameen family in business launched in January 2010 in Bangladesh Bangladesh Show graphically that ―the poor‖ have the potential to raise themselves out of poverty 33
    • Prof. Yunus‘ Speech at Brandenburg Gate in BerlinExample of Prof. Yunus‘ Speaking Engagements Who is participating? What is the goal? GCL business model What is the outlook? Frequency?Create awareness for social Participants: Financing: Speaking events:business  This was a once-off public  Costs for speaking  GCL will continue to Professor Yunus and other event drawing hundreds of engagements are borne by represent Professor Yunus personalities including thousands of participants event sponsors in Europe Genscher and Gorbatschow gave  All events and speaking a speech and a symbolic engagements in Europe will contribution regarding ―Next Wall be sourced by or passed to Fall‖ at the Brandenburg Gate, through the GCL in commemoration of the 20th anniversary of the fall of the Berlin Wall Professor Yunus highlighted the next wall to fall: The Wall of Poverty 34
    • The Grameen Creative LabContacts Hans Reitz Saskia Thais Bruysten Creative Advisor to Prof. Yunus Founding Member of The Grameen Creative Lab GmbH Founder & Co-CEO of The Grameen Creative Lab Co-CEO & Strategic Director of The Grameen Creative Lab O: +49 (0) 611 9 86 82-21 O: +49 (0) 611 9 86 82-701 hans.reitz@grameencl.com saskia.bruysten@grameencl.com 35