and OLMSTED PERFORMING ARTS A Winning Marketing Partnership! Presented from: Geoffrey Short, Olmsted Performing Arts
<ul><li>Increase Applebee’s traffic and reinforce their brand as not only a great place to eat, but also a great corporate...
<ul><li>Create an attention-getting marketing partnership that will reach diners with expendable income using some of this...
<ul><li>OPA will create a cost-effective and unique multi-media marketing campaign combining exposure in front of a live t...
THE OLMSTED PERFORMING ARTS THEATRE SEASON November 13-15, 2008 April 24th-26th, 2008 August 7-9, 2008
CLICK HERE FOR GREAT DEALS FROM APPLEBEE’S! LINK TO APPLEBEE’S WEBSITE SAMPLE WEBSITE TILE AD/LINK
APPLEBEE’S VIDEO MESSAGES ON BIG-SCREENS BEFORE EACH SHOW!
<ul><li>Any Applebee’s customer receives a $1.00 discount on all show tickets (receipt required as proof of clientele).In ...
<ul><li>Applebee’s will have space throughout the season for each OPA show for: </li></ul><ul><ul><li>Signage (banners, et...
TRADE AGREEMENT WITH FAMOUS DAVE’S OPA TO PROVIDE: INVESTMENT: Just $  per month, Mar-Dec 2008!! Applebee’s Representative...
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O.P.A. Sponsorship

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A sample of the type of customer-focused presentations I create to help secure revenue and sponsorship for performing arts groups.

Published in: Entertainment & Humor
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O.P.A. Sponsorship

  1. 1. and OLMSTED PERFORMING ARTS A Winning Marketing Partnership! Presented from: Geoffrey Short, Olmsted Performing Arts
  2. 2. <ul><li>Increase Applebee’s traffic and reinforce their brand as not only a great place to eat, but also a great corporate neighbor in the community. </li></ul><ul><li>Recruitment: Raise the profile of Applebee’s as a desirable place of employment to attract the very best service professionals. </li></ul>Challenge:
  3. 3. <ul><li>Create an attention-getting marketing partnership that will reach diners with expendable income using some of this audience’s favorite media: </li></ul><ul><ul><li>Live theatre </li></ul></ul><ul><ul><li>Internet </li></ul></ul><ul><ul><li>Print </li></ul></ul>Solution:
  4. 4. <ul><li>OPA will create a cost-effective and unique multi-media marketing campaign combining exposure in front of a live theatre audience with online and print presence. </li></ul><ul><li>Each OPA production throughout the season will include: </li></ul><ul><ul><li>Inserts (coupons, flyers, etc.*) in program </li></ul></ul><ul><ul><li>Online video messages and link to Applebee’s on OPA website </li></ul></ul><ul><ul><li>Video messages on-screens before each show </li></ul></ul><ul><ul><li>Space for Lobby presence for each show </li></ul></ul><ul><ul><li>Tickets to each show </li></ul></ul>Concept:
  5. 5. THE OLMSTED PERFORMING ARTS THEATRE SEASON November 13-15, 2008 April 24th-26th, 2008 August 7-9, 2008
  6. 6. CLICK HERE FOR GREAT DEALS FROM APPLEBEE’S! LINK TO APPLEBEE’S WEBSITE SAMPLE WEBSITE TILE AD/LINK
  7. 7. APPLEBEE’S VIDEO MESSAGES ON BIG-SCREENS BEFORE EACH SHOW!
  8. 8. <ul><li>Any Applebee’s customer receives a $1.00 discount on all show tickets (receipt required as proof of clientele).In exchange, customers can receive $1.00 off meal with OPA ticket stub*. </li></ul><ul><li>Applebee’s receives complimentary 8 tickets to each production </li></ul>Tickets *Discount may only be used once per visit per ticket stub. Stubs will be marked. Not valid with any other offers.
  9. 9. <ul><li>Applebee’s will have space throughout the season for each OPA show for: </li></ul><ul><ul><li>Signage (banners, etc.) </li></ul></ul><ul><ul><li>Kiosk </li></ul></ul><ul><ul><li>Video monitor display </li></ul></ul><ul><ul><li>Information table, etc. </li></ul></ul>Lobby Presence
  10. 10. TRADE AGREEMENT WITH FAMOUS DAVE’S OPA TO PROVIDE: INVESTMENT: Just $ per month, Mar-Dec 2008!! Applebee’s Representative Geoff Short, OPA
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