O.P.A. Sponsorship

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A sample of the type of customer-focused presentations I create to help secure revenue and sponsorship for performing arts groups.

A sample of the type of customer-focused presentations I create to help secure revenue and sponsorship for performing arts groups.

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Transcript

  • 1. and OLMSTED PERFORMING ARTS A Winning Marketing Partnership! Presented from: Geoffrey Short, Olmsted Performing Arts
  • 2.
    • Increase Applebee’s traffic and reinforce their brand as not only a great place to eat, but also a great corporate neighbor in the community.
    • Recruitment: Raise the profile of Applebee’s as a desirable place of employment to attract the very best service professionals.
    Challenge:
  • 3.
    • Create an attention-getting marketing partnership that will reach diners with expendable income using some of this audience’s favorite media:
      • Live theatre
      • Internet
      • Print
    Solution:
  • 4.
    • OPA will create a cost-effective and unique multi-media marketing campaign combining exposure in front of a live theatre audience with online and print presence.
    • Each OPA production throughout the season will include:
      • Inserts (coupons, flyers, etc.*) in program
      • Online video messages and link to Applebee’s on OPA website
      • Video messages on-screens before each show
      • Space for Lobby presence for each show
      • Tickets to each show
    Concept:
  • 5. THE OLMSTED PERFORMING ARTS THEATRE SEASON November 13-15, 2008 April 24th-26th, 2008 August 7-9, 2008
  • 6. CLICK HERE FOR GREAT DEALS FROM APPLEBEE’S! LINK TO APPLEBEE’S WEBSITE SAMPLE WEBSITE TILE AD/LINK
  • 7. APPLEBEE’S VIDEO MESSAGES ON BIG-SCREENS BEFORE EACH SHOW!
  • 8.
    • Any Applebee’s customer receives a $1.00 discount on all show tickets (receipt required as proof of clientele).In exchange, customers can receive $1.00 off meal with OPA ticket stub*.
    • Applebee’s receives complimentary 8 tickets to each production
    Tickets *Discount may only be used once per visit per ticket stub. Stubs will be marked. Not valid with any other offers.
  • 9.
    • Applebee’s will have space throughout the season for each OPA show for:
      • Signage (banners, etc.)
      • Kiosk
      • Video monitor display
      • Information table, etc.
    Lobby Presence
  • 10. TRADE AGREEMENT WITH FAMOUS DAVE’S OPA TO PROVIDE: INVESTMENT: Just $ per month, Mar-Dec 2008!! Applebee’s Representative Geoff Short, OPA